LEADING BRANDS — Wavebreak Podcast

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko.

We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more.

Chris Hunter is the co-founder of Koia and Four Loko.

Grab his book here: Blackout Punch

Links Mentioned

• Koia
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

Links Mentioned

• Starface
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.

We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure:

• Watch The Webinar Here

In this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:

• Deliverability
• Creative
• Campaigns
• Flows
• Optimization
• Testing

If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak.

We’ve helped brands of all sizes from startup to publicly traded – and everything in-between.

You can learn more about Wavebreak by exploring our website and case studies:

Wavebreak Website

Links Mentioned

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.

We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.

Preston Rutherford is a co-founder of Chubbies and Loop Returns.

• Chubbies.com

Links Mentioned

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
• Chubbies
• Preston's LinkedIn

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.

Links Mentioned

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In this solo episode of Leading Brands, the following topics are discussed:

• 2023 Learnings and Q4 Results: What's Working Now
• 2024 Strategic Recommendations: What To Focus On
• Email and SMS Opportunities for 2024
• New Gmail and Yahoo sending requirements
• A/B Test Results and What Moves The Needle

And more!

Links Mentioned

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Dr. Lisa Craven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.

In this episode we discuss:

• Launching the brand directly into Target nationwide with no previous DTC or retail sales.
• Tips for building a lean, experience team that isn't afraid to get their hands dirty.
• Current state of the oral care industry and how you can have amazing oral health without going to the dentist.

Dr. Lisa Craven is the co-founder of Made By Dentists.

Links Mentioned

• Made By Dentists
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.

In this episode we cover:

• Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.
• The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.
• Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.

Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.

Links Mentioned

• Simple Modern
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.

In this episode, the following topics are discussed:

• Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
• Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.
• New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.

Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.

Links Mentioned

• AminoLean at RSP Nutrition
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

• The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
• How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
• Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen that originally aired in March 2023.

Ryan Bartlett is the co-founder & CEO of True Classic.

Links Mentioned

• True Classic
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.