Your Law Firm is a Business. Take it to the Next Level

Many law firm owners have a similar nagging fear. They wonder if their online marketing can compete with the big firms. When Melanie was running her law firm, she worried about that same thing.

It makes sense why you have this fear. The big law firms can afford to spend tons of money advertising on TV and billboards. It can certainly feel like it’d be impossible to compete with them!

However, we believe here at Law Firm Next that you can still compete with these big firms. It comes down to 3 things: the different types of competition, online marketing, and social proof. 

Mark is going to help us understand these 3 things through the lens of his extensive marketing background while Melanie will provide input from her personal experience running a law firm. Tune in to hear it all.

Show Highlights:

• Why your competition in town and your competition online are so different.
• Why you should look up your competition on Google.
• How online marketing levels the playing field.
• What a non-branded search is.
• How to utilize online marketing well.
• Why social proof is so important.
• How to influence your social proof.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

If you enjoyed this episode, we've also created a PDF that has all of the key information for you from it. Just go to the episode page at [enter podcast page here] to download it.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Both of us get asked all the time which practice management system is best. Many law firm owners out there are either just getting started in their operations or don’t like the program they’re currently using. They want to know which system they should choose instead.

This is a big decision. It will impact the way your firm operates on a daily basis. It also plays a large part in determining how far your firm can scale.

As a result, we want to help you make this decision. In this episode, we will help you understand what practice management systems are. Then, we’ll talk through some of the choices out there and answer your biggest question: which one should you choose? 

Show Highlights:

• The difference between a practice management system and a CRM.
• The key features of practice management systems.
• The benefits of condensing individual technologies into one system.
• The different practice management system options.
• How to decide which system is best for your law firm.
• Which system to pick if you have analysis paralysis.
• Why you shouldn’t keep analyzing for months.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

If you enjoyed this episode, we've also created a PDF that has all of the key information for you from it. Just go to the episode page at [enter podcast page here] to download it.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

There are so many legal podcasts out there. Why should you subscribe to another one?

Well, today we’re telling you why. We are diving deep into the motivation behind launching this podcast.

One of the most distinctive features of this show is the variety of perspectives your hosts will bring. We have extensive knowledge and experience on both the marketing and operational sides of running a law firm. 

These are the very things you need in order to build, scale, and succeed in your law firm. They are the elements that make up a strong business, take you from start to finish, and protect you when the unexpected hits.

Come join us on today’s episode to hear more about why we are doing this podcast, what the structure of each episode will look like, and why you should subscribe!

Show Highlights:

• How Melanie got started with her law firm.
• How organization helped her scale.
• The gaps in law school education.
• Some of Melanie’s “aha” moments when building her law firm.
• The benefits of workflows and systems.
• Why you need to view your firm as a legal practice and a business.
• What the structure of the podcast will be.
• Some of the top questions we get asked and will answer on the show.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Your Law Firm is a Business, Take it to the Next Level is all about. It only takes a second and helps us out a lot!

If you enjoyed this episode, we've also created a PDF that has all of the key information for you from it. Just go to the episode page at [enter podcast page here] to download it.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Welcome to the very first episode of Your Law Firm is a Business, Take it to the Next Level! We’re your hosts, Melanie Leonard and Mark Homer. 

If you own or manage a law firm, you’re in the right place. This is the show where we’ll take an in-depth look at how to run a strong business, not just practice law.

However, today we want to start by simply introducing things. In this episode, you’ll learn about our personal and professional backgrounds. We might even share some never-before-heard fun facts about ourselves!

Let’s set the foundation for what’s sure to be an exciting and transformational journey to come.

Show Highlights:

• The conference that began our partnership.
• Where Melanie went to college and what she studied.
• What brought Melanie to law and then to business coaching.
• The underlying issues businesses may have if they’re struggling with their technology.
• Where Mark grew up and went to college.
• What brought Mark to marketing and what his journey through that industry has looked like.
• Why he started working primarily with law firm clients.

Subscribe and Review

We’d really appreciate you subscribing to this show wherever you listen to podcasts and leaving a five-star rating and review. The next time you're in a great community of like minded law firm owners, please share this podcast with them.

If you enjoyed this episode, we've also created a PDF that has all of the key information for you from it. Just go to the episode page at [enter podcast page here] to download it.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

What if you could spend time with experts in law firm marketing and practice management, ask them about their successes and failures, their tools and strategies; then take an insight or two to inspire your own business growth? That’s what we do each week on Your Law Firm is a Business... Take it to the Next Level. Hosted by Melanie Leonard, Esq (practice management maestro) and Mark Homer (law firm marketing master), every episode is an in-depth look at how to run a strong business, not just practice law. The goal is to introduce and reinforce the correct strategies for growing your firm but not at the expense of health and happiness.