Your Law Firm is a Business. Take it to the Next Level

Join us as we celebrate the journey of our podcast and express our heartfelt thanks to all our listeners for their unwavering support and for spreading the word about our show. As we usher in the New Year, it's the perfect moment to reflect on the milestones we've achieved together in the past year.

In this episode, we're reflecting on some of the most impactful episodes that have not only educated but also inspired our community. We also share our 10 favorite episodes from the past year!

Thank you so much to everyone who has listened to and shared this podcast, we really appreciate it!

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation
• Visit the Website: https://gngf.com/
• Visit streamlined.legal:https://streamlined.legal/
• Twitter: @NextLevel_Legal
• Instagram or Facebook: @nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

1. Don’t forget to share our podcast with your colleagues

2. Click the share button in your podcast app and send it to a colleague or on your social media feed

3. Feel free to tag us too @NextLevel_Legal on X (formerly known as Twitter) or @nextlevel.legal on Instagram & Facebook.

4. And leave us a review on your podcast platform of choice

If you haven’t done so already:

1. Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen

2. And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.

-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Have you ever felt like you’re drowning in work, yearning for a vacation, yet dreading the thought of the chaos that might ensue in your absence? This episode is here to show you how to plan for time away from the office effectively. We'll walk you through the importance of proactive planning for your leave and how to leverage your calendar. Don't forget to share these secrets with your team; after all, a well-rested team is a productive one!

We'll discuss how to choose a designated person to handle the urgent matters that may pop up. With our tips, you can have a stress-free vacation, knowing that everything is under control back at the office. From going over open cases to creating a comprehensive plan for handling them, you'll be equipped with everything you need for peace of mind during your vacation. We also introduce the concept of creating a "vacation hot sheet" to ease the burden on your team while you're away.

So sit back, relax, and let us show you how to enjoy your well-deserved vacation without compromising your law firm's operations.

Show Highlights:

• The importance of proactive planning for time away from the office and how it benefits business owners and their teams.

• Effective preparation for handling emergencies and making early decisions regarding notifications and communications during vacations.

• The need to review open cases before leaving the office for vacation and creating a plan for handling them.

• The concept of a "vacation hot sheet" to alleviate the burden on the rest of the team during vacations.

• The importance of setting boundaries, delegating tasks, and using technology to achieve a better work-life balance.

• The role of clear and proactive communication with clients and team members before taking time off.

• The importance of taking time off for mental health and productivity, and the benefits of outsourcing services to streamline tasks.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal:https://streamlined.legal/

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

MELANIE: Action Steps

1. Put it on the calendar NOW

2. Add a time block to your calendar NOW to review all open cases before you go

3. Make your decisions about emergencies, notifications, and communications now. Some will be specific to the time out, but many can be determined now and used with regularity.

If you haven’t done so already:

1. Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen

2. And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.

-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Want to dial up your law firm's profitability? Let's explore how time tracking can make a significant impact on your bottom line. We unpack the importance of investing in automatic time tracking software and strategies to effectively implement it in your firm, regardless of whether you bill hourly or work on a flat fee basis. We help you see the big picture of how time tracking can streamline operations and boost profitability. We also share personal experiences and demonstrate how critical time tracking is for managing a growing business.

By combining a blend of software, calendars, and task lists, we exhibit how you can create a holistic overview of your daily activities. We also introduce you to the concept of task templates and how they can minimize redundancies. Hear a real-life story of a business owner who saw a whopping 20% increase in revenue by simply upgrading their time tracking system. We emphasize the importance of designating a team member to be accountable for tracking time and explain how this can be a game-changer for your firm.

Listen up as we share ways to effectively communicate with colleagues and clients for accuracy in tracking and billing. We guarantee this episode will provide valuable insights into making your law firm highly productive and profitable.

Show Highlights:

• The importance of time tracking in law firms.

• Strategies for effective time tracking, including investing in automatic time tracking software and assigning a dedicated person for this task.

• Utilizing a multi-pronged approach for time tracking and task management using software, calendars, and task lists.

• The role of task templates in reducing redundancies and increasing productivity.

• The significant impact of technology in time tracking.

• The necessity of clear communication with colleagues and clients for accurate time tracking and billing.

• The possibility of hiring a remote team member to assist with time tracking as a cost-effective solution.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal:https://streamlined.legal/

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

Melanie:

• Buy the software: this is a problem with a $5/day solution. And if you’re really feeling starved for cash, skip Starbucks, buy the software, and your billing will increase, and your income will increase to a point where you won’t have the same stresses that were causing you to need that coffee in the first place.

• Designate your Time Tracker - ask them to listen to this episode and put a time on the calendar to sit down with your time tracker after they’ve listened and make sure that you both are on the same page about how they are creating your time entries.

If you haven’t done so already:

• Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen.

• And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.

-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Have you ever wondered how artificial intelligence can revolutionize your law firm's growth? Get ready to have your mind expanded as we have a discussion with our resident AI guru, Michael Green. As GNGF's project manager and AI lead, Michael takes us through the innovative ways he's deployed real-time marketing strategies and AI to yield impressive results for our law firm clients. This isn't just theory; this is a tangible, real-world application of AI that's actively being used by our team.

We're not keeping these secrets to ourselves. Join us as we pull back the curtain and explore how you, too, can harness these cutting-edge strategies within your own law firm. We're also thrilled to share our conversation on the strategies for growing your firm while maintaining your health and happiness. For those craving more, we revisit the subject of generative AI from episodes 95 and 99.

Show Highlights:

• AI technology's role in revolutionizing law firms' operations and growth.

• How AI technology can help law firm owners in implementing innovative strategies to drive their firm's growth.

• The use of AI in content planning, generating ideas, and creating efficient newsletters for clients.

• How the ChatGPT model can help in creating unique digital art and content for marketing.

• The benefits of AI implementation in law firms.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal: https://streamlined.legal/

• https://streamlined.legal/videos

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

• Michael Green - https://gngf.com/team-members/michael-green/

• https://4.gngf.com/nextlevel118

• Link to a presentation of examples: https://docs.google.com/presentation/d/1eO3a-HQ1FCya8JWjC9TEJxE69AF3OG3Bxwh7tEWwnZY/

• For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

MARK:

• Try building your persona and brand voice using ChatGPT and use some of the prompts to generate some creative email newsletters to send to your email list.

If you haven’t done so already:

• Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen.

• And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.

-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead.

Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to revolutionize the user search experience. We'll unravel how this could impact your law firm's website traffic and guide you through the implications for your digital marketing efforts. Furthermore, we explore the transformation in Google's advertising strategy and how it's fueling revenue growth. We underline how you can wield your expertise, authority, and trust to gain a competitive edge in Google Search.

This episode is brimming with invaluable insights whether you're a tech aficionado eager to understand the latest advancements or a law firm owner striving to navigate the digital marketing landscape. We'll discuss how Google's SGE could alter user interactions with search results and the potential shift from search-generated revenue to banner ads, video ads, and other advertising formats.

Buckle up for an enlightening conversation aimed at keeping you one step ahead in the ever-evolving digital world.

Show Highlights:

• Understanding Google's Search-Generated Experience (SGE) and its potential impact on law firm's digital marketing strategy.

• Google's shift towards AI and machine learning to enhance user search experience.

• Google's evolving advertising strategy and how law firms can leverage their expertise, authority, and trust for competitive advantage.

• The impact of Google's SGE on user interactions with search results.

• The potential decrease in website traffic due to zero-click search results and the need for a robust search advertising strategy.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal:https://streamlined.legal/

• https://streamlined.legal/videos

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

MARK: Action Steps

• Don’t change what you are doing from a content and SEO perspective if you follow the approaches we have talked about – which is to create content with the user in mind and create content in a way that provides expertise, authority, and trust signals to Google.

• If you aren’t doing Google paid ads for search ads, you may want to look into starting. Talk to your agency or find one, as running Google ads on your own can be costly if you make mistakes.

• Of course, if you haven’t done so already:

• Subscribe and follow our podcast so you will be notified when our next episode goes live.

If you haven’t done so already:

• Subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen.

• And once you have subscribed - please leave us a 5-star rating and review, as that will help this podcast get discovered by other law firm owners.

-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Imagine a world where a 32-hour workweek was the norm for law firms. Intriguing, isn't it? Well, that's one of the things we're discussing with Corine from Streamlined Legal on our listener questions episode. We dissect the complexities and cultural shifts needed for this dream to become a reality. From tackling inefficiencies such as attorneys doing paralegal work to under-utilized administrative staff, we pull apart the existing work model and put forward a compelling case for a shorter work week.

We also plunge into the realm of digital marketing, exploring how law firms can navigate this landscape and reap the rewards through website updates and other strategies. There will be challenges – dips in traffic, trusting a vendor, and planning for major changes. Yet, trust us, it's worth it.

Additionally, we tap into the often-overlooked power of podcasting as a tool to elevate your law firm. From broadening your reach to impacting your firm's culture, podcasts can be a game changer. So, join us as we challenge the status quo, embrace innovative strategies, and push the boundaries of what it means to run a modern law firm. And remember, it all begins from the top.

Show Highlights:

• The possibility of implementing a 32-hour work week in law firms, with the potential benefits for both attorneys and administrative staff.

• Common inefficiencies within law firms, such as attorneys doing paralegal work and under-utilizing administrative staff.

• Exploration of digital marketing strategies for law firms, including the importance of investing in website updates and online outreach.

• Advice on handling potential dips in traffic when making significant changes to digital marketing strategies.

• How to lead a team and navigate uncertainties, with emphasis on adopting a learning mindset rather than needing to have all the answers.

• The impact of podcasting on a law firm's reach and culture, and how it can help take a firm to the next level.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal:https://streamlined.legal/

• https://streamlined.legal/videos

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

• https://nextlevel.legal/episode/lfn102//

• https://nextlevel.legal/episode/lfn109//

• https://nextlevel.legal/episode/lfn110//

• https://nextlevel.legal/episode/lfn111//

• https://nextlevel.legal/episode/lfn112//

• https://nextlevel.legal/episode/lfn113//

• For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

Melanie’s Action Steps

Yes! — we always want to leave our listeners with some ACTION STEPS. And today it’s easy! When you’re done listening today, hop back into your podcast app, grab that episode that we mentioned today that caught your attention and give it a listen to take your firm to the Next Level.

If you haven’t done so already:

1. Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen

2. And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.

-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Ever wondered why DIY videos have caught fire in marketing strategies? Imagine harnessing the power of such tools to elevate your brand's visibility! In this episode, we decipher the wonder behind DIY videos, and we'll guide you on how to craft your own DIY videos and where to showcase them for optimal exposure.

We also show how DIY videos can help position you as an industry expert. We'll paint a picture of the rewards of creating these videos, from forging a robust relationship with potential clients to setting yourself apart from competitors. You'll get practical advice on crafting short, engaging videos that keep your audience hooked and the ideal platforms to amplify their reach.

We'll share insights on creating videos that resonate with your audience, from the crafting process to leveraging different expression methods. Moreover, we delve into how to create captivating content for your social media posts, even without an original video.

Show Highlights:

• The importance and benefits of DIY video marketing for businesses.

• The power of DIY videos for establishing oneself as an industry expert and building rapport with potential clients.

• How DIY videos can serve as an effective marketing tool.

• The importance of maintaining high-quality video content and the evolving standards of quality.

• The importance of having a running list of topics for DIY videos, leveraging client questions and interactions as a source of content ideas.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal: https://streamlined.legal/

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

• For information about all our episodes and to sign up for our email newsletter: http://nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

Melanie’s Action Steps

• Come up with one thought you want to share with potential clients or referral sources.

• Sit in your parked car with your smartphone, go to the camera app, hit record, identify yourself, and share your one thought, speaking to the camera as if it were that potential client or referral source.

• Get over yourself and post that video on social media (or better yet, send it to someone to post it for you).

• Block the time on your calendar now to rinse and repeat at a regular cadence you are comfortable with.

If you haven’t done so already:

• Subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen.

• Once you have subscribed - please leave us a 5-star rating and review, as that will help this podcast get discovered by other law firm owners.

-- Until next time, don’t forget….. Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we started off at ClioCon 2023 with our special guest, Melissa Shanahan, founder of Velocity Work. We take you through the top highlights so far. We were captivated by Del Friday's enlightening talk on mental health and the power of micro steps, a vital tool for navigating through the stressors of our industry. The connections and camaraderie we've experienced with colleagues and vendors have been equally enriching, offering us an expanded perspective on the legal field.

Imagine using FBI negotiating strategies in your legal firm. Sounds intriguing, right? Well, we're bringing you just that in the second half of our show. We discuss the insights of former FBI hostage negotiator Chris Voss and how these strategies can be transposed into the legal world. We also shine a light on the phenomenal work of the Clio Client Support team, an essential pillar of the ClioCon experience. Finally, we share how Melissa's Law Firm Owner Podcast is empowering law firm owners to level up their businesses. Remember to hit that subscribe button and share this episode with your colleagues. Packed with invaluable insights, this is an episode you don't want to miss!

Show Highlights:

• The highlights from ClioCon 2023.

• Del Friday's talk on mental health and the power of micro steps in combating overwhelm in the legal industry.

• Legal negotiation tactics inspired by former FBI hostage negotiator Chris Voss.

• The role of the Clio Client Support team in enhancing the ClioCon conference experience.

• The importance of attending conferences for personal growth, networking, and understanding industry innovations.

• How to extract maximum value from conferences, be it through attending sessions, networking, or utilizing resources like the Clio Client Support team.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal:https://streamlined.legal/

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

• https://who.is

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

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For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

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Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

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Information on our guest host:

Melissa Shanahan – Velocity Work: https://www.velocitywork.com/

Melissa Shanahan founded Velocity Work after several years at a consulting firm focused on the growth of private practices all across the U.S. After coaching over 350 doctors, dentists, and lawyers – she chose to narrow her services to law firms only and started Velocity Work.

The host of The Law Firm Owner Podcast and an extremely effective coach for attorneys running their own firms, Melissa brings her A-game to everything she does. Her energy is infectious and the material she is teaching will forever change how you think. From mindset to vision, to productivity and tracking firm data, Velocity Work has helped hundreds of attorneys grow their firm on their terms.

ACTION STEPS:

Melanie’s Action Steps

1. If you haven’t bought your ticket for the Clio Conference next year. If you’re a Clio user, in my mind, it's a no-brainer. If you’re not a Clio user, check out the agenda once it gets released. It may very well be a great opportunity for you as well, especially given the tracks they have that don’t have anything to do with the software. We’re talking about marketing, and we’re talking about financial awareness.

2. I want you to listen to the Law Firm Owner podcast hosted by Melissa Shanahan.

If you haven’t done so already:

1. Subscribe on Apple Podcasts, Google Podcasts, Spotify or wherever you listen

2. And once you have subscribed - please leave us a 5-star rating and review as that will help this podcast get discovered by other law firm owners.

Until next time, don’t forget…..Your Law Firm is a business -- take it to the next level.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we continue to tackle the topic of ownership in the legal marketing landscape. We share our experiences in assisting clients to understand and take action on key marketing assets, and we dissect how to ensure your law firm retains secure ownership of vital assets such as websites, social and directory platforms, content, analytics and data platforms, and chat and call services. Moreover, we also cover the crucial steps to guarantee tracking numbers remain yours, even after parting ways with an agency.

We give you a comprehensive guide on how to maintain the reins of your website's domain and the necessary measures to protect it. Unveiling potential issues that may arise when a website vendor tries to levy outrageous fees for domain ownership, we offer advice on how to effectively navigate such scenarios. Plus, we emphasize the significance of controlling social media accounts to maximize potential client interaction.

Previously, photographers owned the rights to the photos, and customers purchased them at a high price. However, we caution on the importance of reading contracts carefully to ascertain who owns the content. Additionally, we explore the intricacies of managing licenses, duplicate content, and the implications of using stock photos on multiple sites. Don't miss out!

Show Highlights:

• The importance of maintaining control over law firm marketing assets.

• The significance of website domain control and strategies to retain ownership.

• The risks of high charges for domain ownership by website vendors and how to navigate such situations.

• The changing dynamics of photo shoots and photo rights.

• The importance of seeking a second opinion on content and agency contracts and when to negotiate or create new original content.

• The issues related to managing licenses, duplicate content, and implications of using stock photos on multiple sites.

• Strategies for ensuring ownership and control of key marketing assets when switching between different agencies.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal:https://streamlined.legal/

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

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For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

Mark’s Action Steps

1. Check your contracts with your agency.

2. Take the action step for each item we mentioned in this episode where you are not in full control of these key online assets.

3. Of course, if you haven’t done so already:

   1. Subscribe and follow our podcast so you will be notified when our next episode goes live.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we bring to light the important role of ownership and control in law firm marketing. As we navigate the transition to a new agency, we uncover the significant marketing assets every law firm should consider, including websites, social and directory platforms, content, analytics, and data platforms, as well as chat and call services. We offer an in-depth look at each of these assets, exploring why it's vital to retain control and ownership and the steps to take if you don't currently possess it.

Listen in as we examine the unique challenges law firms face when switching marketing agencies, focusing on website control and lease agreements. We highlight the importance of understanding contractual terms related to website ownership and the potential benefits and drawbacks of proprietary platforms. We also shed light on the implications of agencies creating their proprietary dashboards, with an emphasis on Google Analytics, Google Ads, and Facebook Ads accounts.

Be prepared to gain a wealth of knowledge that will leave you questioning the level of control you currently have over your firm's key marketing assets.

Show Highlights:

• Understanding the role of ownership in law firm marketing.

• The challenges law firms face when transitioning to a new marketing agency.

• The pros and cons of proprietary platforms for websites and how to understand the contractual terms related to website ownership.

• Importance of control over domain, social media accounts, and directory platforms for establishing a law firm's online presence.

• The significance of having access to historical ad campaign data and potential pitfalls associated with data-overriding scripts.

• Guidance on how to verify ad expenditure accuracy and avoid hidden pitfalls in law firm marketing strategies.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Schedule a Consultation: https://gngf.com/consultation

• Visit the Website: https://gngf.com/

• Visit streamlined.legal:https://streamlined.legal/

• Twitter: @NextLevel_Legal

• Instagram or Facebook: @nextlevel.legal

More Information About Our Hosts:

Melanie Leonard: streamlined.legal

—--------------------------------

For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.

Mark Homer: Get Noticed Get Found

—--------------------------------------------------

Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus.

If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm’s marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation or give us a call at 513-444-2016.

If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF’s sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms.

ACTION STEPS:

Mark’s Action Steps

1. Check your contracts with your agency.

2. See if you own or control the logins to a lot of the platforms we mentioned.

3. Of course, if you haven’t done so already:

   1. Subscribe and follow our podcast so you will be notified when Part 2 of this topic goes live next week so you can learn more about what to do about these items we discussed.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.