Miss Bossy Boots Podcast

Well she did it! Jane Hillsdon finally got around to publishing her book; 'How to do Marketing - A Comprehensive Guide for Small Business.

While she is, of course, celebrating the achievement of this mammoth task, Jane has had also had the chance to reflect upon the journey and uncover what some of the stumbling blocks were along the way.

The main challenge Jane overcame on this journey was to overcome the imposter syndrome that lurked fervently as she planned and wrote. 

In this episode, Jane shares the reasons why she chose to write a book, personally and professionally as well as what was involved in the process.

Of course, if you are a small business owner and want to find out more about 'How to do Marketing' - you can purchase Jane's book by clicking on the link below: 

https://dragonflymarketing.com.au/books/how-to-do-marketing/

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Can you imagine collaborating with your direct competitor in an effort to help potential customers better understand your product and business?

This is something that Wordpress Web Developers Simon Bank and Robey Lawrence do regularly.

In this episode of Miss Bossy Boots we learn how these two business owners regularly collaborate to provide educational workshops, swap industry know-how and refer business to one another.

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As ambitious business owners with a penchant for learning and professional development, Stacey and Jane always have their ear in a business podcast or business book. So periodically, we love to share our favourite business finds with our Miss Bossy Boots community. Here is our latest instalment!

Jane's favourites:

BOOK
This is Marketing by Seth Godin

This is Marketing is Jane's marketing bible! As a marketer, she literally hung off every wise word he has to share in this book. Stace has also read it and it really resonated with her as a business owner. The book is perfect for business people who are keen to explore the more philosophical and intelligent approach to marketing.

PODCAST
Mia Freedman's - No Filter

This is the go-to podcast for Jane's families car trips - the whole family loves!

Chat 10, Looks 3 - Annabel Crabb and Leigh Sales
it's smart and funny and entertaining!

Stacey's favourites:
BOOKS
Drive by Daniel Pink

Research has been published for years and years that shows that bribing people with material rewards in the workplace is not effective. However, businesses everywhere still persist in trying to drive their staff with financial and material incentives. In this book, Daniel recommends motivating people with intrinsic rewards that match the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Legacy by James Kerr

This book shares fifteen lessons in leadership from the worlds most successful sporting teams; the All Blacks.

PODCAST
Achieve Your Goals - Hal Elrod (he also wrote The Miracle Morning)
Very 'next level' motivating

Before Breakfast - Laura Vanderkamp
Bite-sized time management tips that you can consume in 5 minutes before breakfast!

John Maxwell Leadership Podcast - John Maxwell
Each episode tackles a leadership challenge.

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Sometimes as business owners we can forget that our customers don't know all the inner workings of our business and our minds.

Noticing that there were some particular questions frequently asked by her customers, Miss Stacey decided to proactively approach the situation by creating a weekly Facebook Live series; called 'Miss Stacey's Why Series'.

After four or five weeks of publishing her 'Why series' episodes, Miss Stace now has customers waiting for her latest instalment!

Find out more about Miss Stacey's Why series in this episode of Miss Bossy Boots.

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Alana Roper has a really powerful story to share. In April 2017, Alana's darling little boy Ozzie was diagnosed with leukaemia. He was two years of age.

Alana wrote to us via our Facebook page introducing herself as "a different sort of ‘bossy boots".

"I may not be a typical woman in business, however, the true power in an oncology mum is something else."

In this special episode of Miss Bossy Boots, Alana shares her journey from Ozzie's initial diagnosis through to where the family are today.

This is a story of resilience and love. Alana wanted to share her story to be the voice of so many families that are living with childhood cancers or who have lost children to cancer.

She says that while leukaemias are the most common type of cancer diagnosed among Australian children, accounting for around one third (33%) of all cases, this is not a topic that gets a lot of airtime. As a result, childhood cancers don't tend to receive as much funding. If it's out of sight, it's out of mind.

If you would like to help support Alana and her family you can follow her journey on Facebook here: https://www.facebook.com/ozziesheros/

If you would like to donate to help kids with cancer, check out Charlie's Run 4 Kids: https://www.facebook.com/charliesr4k/ This is a running group that raises funds for families who have kids with cancer.

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This is episode 2 of 'How to reignite our sensual vitality with Brooke Maggs from She Desires.

If you are a seriously busy, working mum who feels overworked, overwhelmed and overscheduled, then we highly recommend that you listen to this two podcast series.

She Desires is a business that delivers coaching and workshops to help very busy women (usually mothers) regain their sense of self and their vitality.

Hold. The. Phone!

Our interview with Brooke reveals a candid conversation about how the state of busy women's lives leads us with a complete lack of focus on our own sensual needs and desires.

Let's be honest, the need to connect with our desires is often easily pushed to the bottom of our list. In our efforts to drive our careers, to love and nurture our children, to be good wives / partners and friends, to contribute to our communities and to pretend that our hair is not greying and our tummies are not plumping - we can sometimes forget the benefits that spontaneity, excitement, risk and passion can add to our own vitality and our relationships.

In this episode, Brooke provides us with some practical approaches to help us re-embrace our sensuality.

These two episodes are well worth the listen. After interviewing Brooke, Stace and I left the recording studio with a whole new perspective on life. These are the conversations we need to have more of. 

Enjoy.

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“We’re pulled from here to there and always have an endless to-do list...this creates a numbness in our body...”

If you are a seriously busy, working mum who feels overworked, overwhelmed and overscheduled, then you may relate to this sentence.

And if you do, then get excited about this two podcast series featuring Brooke Maggs from She Desires.

She Desires is a business that delivers coaching and workshops to help very busy women (usually mothers) regain their sense of self and their vitality.

Hold. The. Phone!

Our interview with Brooke reveals a candid conversation about how the state of busy women's lives leads us with a complete lack of focus on our own sensual needs and desires.

Let's be honest, the need to connect with our desires is often easily pushed to the bottom of our list. In our efforts to drive our careers, to love and nurture our children, to be good wives / partners and friends, to contribute to our communities and to pretend that our hair is not greying and our tummies are not plumping - we can sometimes forget the benefits that spontaneity, excitement, risk and passion can add to our own vitality and our relationships.

This is a different kind of wellness and vitality to prioritise, for our own sake and for the sake of our relationships. 

These two episodes are well worth the listen. After interviewing Brooke, Stace and I left the recording studio with a whole new perspective on life. These are the conversations we need to have more of. 

Enjoy.

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"One of the hardest decisions you'll ever face in life is choosing whether to walk away or try harder."

Ziad Abdelnour

This was one of the quotes included in Emma Isaacs much-acclaimed book; Winging It, that provided a huge a-ha moment for Jane.

In a follow-up to episode #62 of Miss Bossy Boots podcast, where Stacey shared her top three take outs from Emma Isaac's book about business, Jane now shares a couple of hers.

She relates Ziad's quote to business. "One of the hardest parts in business is choosing whether to walk away or try harder."

Having recently removed herself from her everyday life for a week with a trip to San Fransisco, Jane returned with much clarity, new ideas, free thinking and a renewed energy.

Two days later she resigned from a position that had been bothering her for at least twelve months. 

"I was so torn in this position as everything within my heart screamed to give it up but my head kept instructing me to 'harden up and to not give up'!

"By just giving myself enough time to think, I was able to see with so much clarity that the only choice here was to walk away. Once I'd made the decision, I've never looked back!"

The second quote that resonated with Jane was:

"If you're the smartest person in the room, you are in the wrong room."

This is powerful. And it's so true. Surrounding yourself by people who lift you can help you step outside of your comfort zone and become a better person of yourself. Stace and Jane both make a huge effort to do this in their business life.

If you feel that these points may resonate with you, have a listen and we'd love to hear any additional comments or experiences you have about these over on our Facebook Page: https://www.facebook.com/MissBossyBootsPodcast/

PS We highly recommend grabbing a copy of this book if you haven't read it already. it's full of aha moments and fabulous words of wisdom.

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There was so much valuable insight that we learned from our recent trip to Social Media Marketing World in San Diego that we created three episodes to share our very best highlights with you!

This is episode three in that series and we recorded it once we had arrived back in Australia. By this time our learnings had really distilled and there were a few more that we thought you might like to know about.

These were:

> How to use YouTube as a social media marketing tool (it's so different from using the other social media channels)

> How important it is to include social media 'Groups' & 'Stories' in your marketing strategy

> How to let your customers tell your stories for you

> How to create excellent social media marketing in your local area

There was so much information and insight that we gained from this conference. Plus we got to hang out together and debrief on our learnings each day over a few cocktails. #winning 

So that wraps up our learnings from Social Media Marketing World. We hope you enjoyed our shared learnings! 

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This episode follows on from episode 63 where we provided highlights from our first day's learnings at Social Media Marketing World 2019 in San Diego.

We continue to share our highlights from the workshops that we attended.

In this episode, we share insight into goal setting and what might be holding us back from achieving these goals, how to create awesome social media content that your community will engage with and how to discover your next business idea.

• Changing your mindset to achieve your goals - highlights from a session with Cliff Ravenscraft. This session had quite a profound effect on Jane. She reveals that her mindset has held her back from achieving some of her really big and important goals. She shares some of the steps to let go of the limiting beliefs that might be holding you back. 
• How to make visual content your social media secret weapon - highlights from a session with Rebecca Radice. Stace attended this one and shares top tips about meeting your customer where they are to truly connect with them on social media. I.e.think about what else is happening in their life so you can serve up content that will be valuable to them. She talks about making bold decisions about your content to help contribute to your brand. Stace talks about some of the tools she found out about which are listed here: 
• How to discover your next business idea - highlights from a session with Pat Flynn. There are some great tips from this session, including to choose one idea at a time, learning about your customers and learning to speak their language and low and behold - actually talking to your customers to find out about what's missing in their lives!

We hope you enjoy this episode and be sure to listen out for the third episode from this Social Media Marketing series for more tops tips.

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