Scalable Law Podcast
by Caralee FonteneleWant to know how to scale your law firm without burnout? And have more profit in your pocket and time in your calendar? Join Caralee Fontenele, a successful law firm owner and the leader of an incredible global community full of ambitious law firm owners, to discover the systems and strategies that work to scale your own legal business. From offline and online marketing to team, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable law firm and hugely happy life where you can do more of what you love. For more help scaling your law firm and creating more freedom, visit www.scalablelaw.com.
Copyright: © 2024 Caralee Fontenele 2022
Episodes
Digital Marketing that Works for Your Law Firm (EP130)
24m · PublishedGreetings from the beautiful Bali, where I'm currently enjoying a much-needed vacation. But what makes this vacation even more special?
It's knowing that back home, my law firm continues to engage and secure new clients, thanks to a well-structured, automated law firm marketing plan.
Welcome to another episode of our law firm marketing podcast, designed especially for you - whether you're an owner of a small-to-medium law firm or a lawyer with the ambition to start your practice. This podcast is your companion on that journey.
In the last episode, "7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing", we explored strategies that have proven less than fruitful in today's digital marketing landscape.
Now, let's discuss the strategies that do work, that should be part of your marketing plan for a law firm:
1. Google Ads:
Our journey begins with a powerhouse player – Google Ads. Here's a law firm marketing plan example from my own experience: we run a well-oiled law firm marketing funnel on Google Ads, which consistently brings in a stream of clients. Don't fret about getting into the nitty-gritty of it - outsourcing to a reliable agency can save you time and stress. But the golden rule? Strategy, mates! You gotta have the right one.
We'll begin by diving into Google Ads, a resource that can drive a consistent flow of clients to your firm when used correctly.
2. Content Marketing:
Wondering how to make a law firm marketing plan that speaks directly to your ideal client? Say g'day to content marketing. Picture this - you're delivering value, becoming an industry guru, and boosting your SEO all at once. Whether it's a podcast, blog, or video, keep it fresh and regular, and watch your brand skyrocket.
Moving on, we will discuss the power of content marketing and how it can be used to connect with your ideal clients.
3. SEO and Website Visibility:
Next on our list of law firm marketing ideas is ensuring you're visible. That means the front page of Google, is not buried in the back. SEO's the name of the game here, but it's a tricky beast. You need the right experts on board to keep you sailing smoothly in these competitive waters. We'll stress the importance of website visibility and how essential SEO is to ensure your firm lands on the front page of Google search results.
4. Social Media:
Social media can be a treasure trove of potential clients if you know how to navigate. Remember, not all platforms will yield gold for every practice area. Be smart, go where your clients are.
We'll navigate the various social media platforms and provide tips on how to target your marketing efforts effectively.
5. Online Reviews and Reputation Management:
Lastly, we touch on the power of Google reviews. A good review is like a glowing endorsement that not only boosts your SEO but also provides hard-to-beat social proof. And if you do hit a rough patch with a negative review, no worries! We'll guide you on how to turn that around into an opportunity.
We'll look into the significance of online reviews, especially Google reviews, and how to manage them effectively.
Now, if you want to dive deeper into all these topics, head over to the Scalable Business Lounge, where we've got over 40 masterclasses stacked up and we break down the ins and outs of law firm marketing strategy template and other essential topics.
Don't miss the opportunity to get a personalised law firm marketing strategy. Book a free strategy session with either myself or one of my team members at scalablelaw.com. We're ready and eager to help you achieve your law firm's goals.
Also, make your mark in the legal profession with our FREE webinar on 9th August, 12 PM AEST: Quick Tips for Managing your Law Firm Efficiently with CLIO
We'll be sharing insights on how to use Clio, the trusted law firm software, to take your practice to new heights. Say goodbye to administrative headaches and hello to streamlined, secure operations.
Earn your CPD point and level up your firm! Together, we'll help you unlock the power of Clio to manage and grow your firm with confidence.– Register now!
Until next time, enjoy your journey in mastering your marketing plan for law firms. Thanks for tuning in, and we'll catch you on the flip side. Remember, having the right marketing plan for your law firm can make all the difference. Until next time, keep striving for success.
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
Digital Marketing that Works for Your Law Firm (EP130)
24m · PublishedGreetings from the beautiful Bali, where I'm currently enjoying a much-needed vacation. But what makes this vacation even more special?
It's knowing that back home, my law firm continues to engage and secure new clients, thanks to a well-structured, automated law firm marketing plan.
Welcome to another episode of our law firm marketing podcast, designed especially for you - whether you're an owner of a small-to-medium law firm or a lawyer with the ambition to start your practice. This podcast is your companion on that journey.
In the last episode, "7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing", we explored strategies that have proven less than fruitful in today's digital marketing landscape.
Now, let's discuss the strategies that do work, that should be part of your marketing plan for a law firm:
1. Google Ads:
Our journey begins with a powerhouse player – Google Ads. Here's a law firm marketing plan example from my own experience: we run a well-oiled law firm marketing funnel on Google Ads, which consistently brings in a stream of clients. Don't fret about getting into the nitty-gritty of it - outsourcing to a reliable agency can save you time and stress. But the golden rule? Strategy, mates! You gotta have the right one.
We'll begin by diving into Google Ads, a resource that can drive a consistent flow of clients to your firm when used correctly.
2. Content Marketing:
Wondering how to make a law firm marketing plan that speaks directly to your ideal client? Say g'day to content marketing. Picture this - you're delivering value, becoming an industry guru, and boosting your SEO all at once. Whether it's a podcast, blog, or video, keep it fresh and regular, and watch your brand skyrocket.
Moving on, we will discuss the power of content marketing and how it can be used to connect with your ideal clients.
3. SEO and Website Visibility:
Next on our list of law firm marketing ideas is ensuring you're visible. That means the front page of Google, is not buried in the back. SEO's the name of the game here, but it's a tricky beast. You need the right experts on board to keep you sailing smoothly in these competitive waters. We'll stress the importance of website visibility and how essential SEO is to ensure your firm lands on the front page of Google search results.
4. Social Media:
Social media can be a treasure trove of potential clients if you know how to navigate. Remember, not all platforms will yield gold for every practice area. Be smart, go where your clients are.
We'll navigate the various social media platforms and provide tips on how to target your marketing efforts effectively.
5. Online Reviews and Reputation Management:
Lastly, we touch on the power of Google reviews. A good review is like a glowing endorsement that not only boosts your SEO but also provides hard-to-beat social proof. And if you do hit a rough patch with a negative review, no worries! We'll guide you on how to turn that around into an opportunity.
We'll look into the significance of online reviews, especially Google reviews, and how to manage them effectively.
Now, if you want to dive deeper into all these topics, head over to the Scalable Business Lounge, where we've got over 40 masterclasses stacked up and we break down the ins and outs of law firm marketing strategy template and other essential topics.
Don't miss the opportunity to get a personalised law firm marketing strategy. Book a free strategy session with either myself or one of my team members at scalablelaw.com. We're ready and eager to help you achieve your law firm's goals.
Also, make your mark in the legal profession with our FREE webinar on 9th August, 12 PM AEST: Quick Tips for Managing your Law Firm Efficiently with CLIO
We'll be sharing insights on how to use Clio, the trusted law firm software, to take your practice to new heights. Say goodbye to administrative headaches and hello to streamlined, secure operations.
Earn your CPD point and level up your firm! Together, we'll help you unlock the power of Clio to manage and grow your firm with confidence.– Register now!
Until next time, enjoy your journey in mastering your marketing plan for law firms. Thanks for tuning in, and we'll catch you on the flip side. Remember, having the right marketing plan for your law firm can make all the difference. Until next time, keep striving for success.
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing (EP129)
20m · PublishedToday, we're turning up the dial on law firm marketing, peeling back the curtain to reveal the inner workings of a successful marketing plan for a law firm.
So, whether you're a veteran law firm owner or just starting out, this two-part series promises to deliver value-packed insights and real-world law firm marketing ideas.
In the first segment, we'll be dissecting the common traps in law firm digital marketing, those notorious pitfalls that can slow your growth. In the second part, we’ll reveal the winning strategies that propel firms to the next level. Fasten your seatbelts; it's time for some real talk on law firm marketing strategy!
-
Not Identifying Your Target Audience.
Diving right in, we start with the core essence of digital marketing – your target client. Picture your ideal client, what are their pain points, and their needs?
-
Ignoring digital marketing fundamentals.
These include your website's load speed, proper SEO techniques, and a clearly defined target audience. All the flashy campaigns in the world won't make up for a lack of basics.
-
Doing Everything Manually.
Understand that automation is a friend, not a foe. Manual tasks can sap your time and energy, which is why automation tools exist. From automating your social media posts to scheduling email marketing campaigns, these tools are designed to streamline your law firm marketing funnel.
-
Ignoring Social Proof.
Don't overlook the value of Google reviews, testimonials, and positive client feedback - these little golden nuggets can work wonders for your firm's credibility.
-
'Try and Give up' Syndrome.
Digital marketing requires patience and continuous tweaking. A marketing plan for a law firm is not a set-it-and-forget-it venture. Don't abandon a strategy prematurely - adjust, measure, and optimise. Keep tweaking. Learn and Improve.
-
Throwing Money at it and seeing what Sticks.
You need to have the right law frim marketing plan and law firm marketing strategy and relevant law firm marketing contents
-
Not Testing and Measuring.
And that brings us to our last point - measurement. It's vital to understand where each client is coming from and how effective your marketing strategies for law firms are. Data-driven decision-making is key to optimising your time, effort, and resources.
By the end of this two-part series, our aim is to provide you with a clear understanding of the do's and don'ts in digital marketing for a law firm.
But remember, it's not about sprinting to the finish line; it's about learning and enjoying the journey.
Stay tuned for the next episode, where we'll uncover the secrets of a successful law firm marketing plan. We're only scratching the surface here!
And, before you go, join the Scalable Business Lounge and register for our free masterclass - How to Scale Your Law Firm without Burnout. This could be the game-changer you've been waiting for! Until next time, thanks for listening and happy marketing!
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing (EP129)
20m · PublishedToday, we're turning up the dial on law firm marketing, peeling back the curtain to reveal the inner workings of a successful marketing plan for a law firm.
So, whether you're a veteran law firm owner or just starting out, this two-part series promises to deliver value-packed insights and real-world law firm marketing ideas.
In the first segment, we'll be dissecting the common traps in law firm digital marketing, those notorious pitfalls that can slow your growth. In the second part, we’ll reveal the winning strategies that propel firms to the next level. Fasten your seatbelts; it's time for some real talk on law firm marketing strategy!
-
Not Identifying Your Target Audience.
Diving right in, we start with the core essence of digital marketing – your target client. Picture your ideal client, what are their pain points, and their needs?
-
Ignoring digital marketing fundamentals.
These include your website's load speed, proper SEO techniques, and a clearly defined target audience. All the flashy campaigns in the world won't make up for a lack of basics.
-
Doing Everything Manually.
Understand that automation is a friend, not a foe. Manual tasks can sap your time and energy, which is why automation tools exist. From automating your social media posts to scheduling email marketing campaigns, these tools are designed to streamline your law firm marketing funnel.
-
Ignoring Social Proof.
Don't overlook the value of Google reviews, testimonials, and positive client feedback - these little golden nuggets can work wonders for your firm's credibility.
-
'Try and Give up' Syndrome.
Digital marketing requires patience and continuous tweaking. A marketing plan for a law firm is not a set-it-and-forget-it venture. Don't abandon a strategy prematurely - adjust, measure, and optimise. Keep tweaking. Learn and Improve.
-
Throwing Money at it and seeing what Sticks.
You need to have the right law frim marketing plan and law firm marketing strategy and relevant law firm marketing contents
-
Not Testing and Measuring.
And that brings us to our last point - measurement. It's vital to understand where each client is coming from and how effective your marketing strategies for law firms are. Data-driven decision-making is key to optimising your time, effort, and resources.
By the end of this two-part series, our aim is to provide you with a clear understanding of the do's and don'ts in digital marketing for a law firm.
But remember, it's not about sprinting to the finish line; it's about learning and enjoying the journey.
Stay tuned for the next episode, where we'll uncover the secrets of a successful law firm marketing plan. We're only scratching the surface here!
And, before you go, join the Scalable Business Lounge and register for our free masterclass - How to Scale Your Law Firm without Burnout. This could be the game-changer you've been waiting for! Until next time, thanks for listening and happy marketing!
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
What are the 3 Elements of Law Firm Owner Happiness?(128)
30m · PublishedThis week, we are talking about “Law Firm Owner Happiness”.
It's not all about constant work and losing sight of why you started your law firm in the first place.
As law firm owners, you may have been driven by the desire to increase your income and attain more freedom and flexibility compared to being employed by someone else. However, it's easy to fall into the trap of working long hours, wearing multiple hats, and feeling overworked and underpaid.
In this episode, we want to discuss the components of law firm owner happiness and how you can achieve a happy and fulfilling journey as a law firm owner. The Scalable Business Lounge is here to support you in making the necessary changes and adjustments. We help you attract your ideal clients, focus on working on your business rather than in it, and streamline your processes for greater efficiency and satisfaction.
Now, let's break down the three essential elements of law firm owner happiness: time, impact, and wealth.
These elements form the foundation for creating a fulfilling and joyful experience as a law firm owner.
1. TIME
Prioritise quality time for yourself, your family, and your friends. Establish boundaries and dedicate time to activities you genuinely love. Allow yourself space for renewal and creativity by disconnecting from work and finding inspiration. Make time for what truly matters.
2. IMPACT
As a law firm owner, you have the opportunity to make a positive impact in various ways. Consider contributing to causes through charitable efforts, mentoring others, and changing people's lives through your legal services. Creating opportunities for your team members also contributes to the impact you can make.
3. WEALTH
It's not just about accumulating money but also about contributing and planning for the future. By creating wealth, you become a valuable taxpayer and supporter of the community. Building a legacy for your family and future generations becomes an important goal. Envision your retirement and set yourself up financially for peace of mind and the ability to enjoy the lifestyle you desire.
To achieve law firm owner happiness, it's essential to balance these three elements. Focus on finding time for what you love, making a positive impact on others, and managing your wealth wisely. At the SCALABLE BUSINESS LOUNGE, we can guide you on this journey and assist you in implementing the necessary changes to achieve the happiness and success you deserve as a law firm owner.
Also, I have a FREE MASTERCLASS designed for lawyers and law firm owners where I share how to implement a 3-pronged marketing approach across three different marketing funnels. It's a game-changer, with the potential to jumpstart that law firm owner's happiness by creating more FREEDOM!
Remember to plan for your happiness alongside your financial goals for the upcoming year. Wishing you a fabulous week ahead!
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
What are the 3 Elements of Law Firm Owner Happiness?(128)
30m · PublishedThis week, we are talking about “Law Firm Owner Happiness”.
It's not all about constant work and losing sight of why you started your law firm in the first place.
As law firm owners, you may have been driven by the desire to increase your income and attain more freedom and flexibility compared to being employed by someone else. However, it's easy to fall into the trap of working long hours, wearing multiple hats, and feeling overworked and underpaid.
In this episode, we want to discuss the components of law firm owner happiness and how you can achieve a happy and fulfilling journey as a law firm owner. The Scalable Business Lounge is here to support you in making the necessary changes and adjustments. We help you attract your ideal clients, focus on working on your business rather than in it, and streamline your processes for greater efficiency and satisfaction.
Now, let's break down the three essential elements of law firm owner happiness: time, impact, and wealth.
These elements form the foundation for creating a fulfilling and joyful experience as a law firm owner.
1. TIME
Prioritise quality time for yourself, your family, and your friends. Establish boundaries and dedicate time to activities you genuinely love. Allow yourself space for renewal and creativity by disconnecting from work and finding inspiration. Make time for what truly matters.
2. IMPACT
As a law firm owner, you have the opportunity to make a positive impact in various ways. Consider contributing to causes through charitable efforts, mentoring others, and changing people's lives through your legal services. Creating opportunities for your team members also contributes to the impact you can make.
3. WEALTH
It's not just about accumulating money but also about contributing and planning for the future. By creating wealth, you become a valuable taxpayer and supporter of the community. Building a legacy for your family and future generations becomes an important goal. Envision your retirement and set yourself up financially for peace of mind and the ability to enjoy the lifestyle you desire.
To achieve law firm owner happiness, it's essential to balance these three elements. Focus on finding time for what you love, making a positive impact on others, and managing your wealth wisely. At the SCALABLE BUSINESS LOUNGE, we can guide you on this journey and assist you in implementing the necessary changes to achieve the happiness and success you deserve as a law firm owner.
Also, I have a FREE MASTERCLASS designed for lawyers and law firm owners where I share how to implement a 3-pronged marketing approach across three different marketing funnels. It's a game-changer, with the potential to jumpstart that law firm owner's happiness by creating more FREEDOM!
Remember to plan for your happiness alongside your financial goals for the upcoming year. Wishing you a fabulous week ahead!
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
The 6 Important Things You Need to Consider at EOFY! (127)
20m · PublishedWelcome to another episode of the Scalable Law Podcast and I’m thrilled to connect with you this June!
Here in Australia, we're at the crucial juncture of the financial year, a period where reflection and strategy come together --- EOFY!
Regardless if you're a seasoned law firm owner or a beginner in your first year of business, it's key to assess the past year's performance. This retrospective view isn't just an EOFY task; it's an essential step to set realistic goals and map out your firm's future.
In today's episode, we'll explore vital areas you should review as this financial year concludes.
Our goal is to help you strategise effectively for the new financial year ahead, ensuring your law firm continues its trajectory of success. So, let's dive right in.
1. Robust Financial Planning
As the financial year ends, it's crucial to reassess and refine your business strategies. This includes budgeting for the next year and strategising for potential financial downturns, ensuring your firm's growth is backed by a solid financial foundation.
2. Investment in Technology
To be a competitive law firm in the digital age, investment in cutting-edge technology is essential. This includes legal software, cybersecurity, cloud services, and digital marketing tools, all of which can significantly improve your firm's productivity and client service.
3. Staff Development and Retention
Your employees are your greatest assets. Prioritise their growth through continuous professional development opportunities. A happy, skilled workforce is critical in building a thriving law firm.
4. Marketing and Client Acquisition
Develop a comprehensive marketing strategy to attract new clients and retain existing ones. Utilise a mix of traditional and digital marketing tactics such as SEO, content marketing, social media marketing, and email campaigns.
5. Review Your Firm's KPIs
Assessing your firm's Key Performance Indicators (KPIs) is essential to understand how well your strategies are performing. Analyse these metrics, draw actionable insights, and implement necessary changes to ensure continual improvement and growth.
6. Legal Compliance and Risk Management
EOFY is a perfect time to review your firm's compliance with legal regulations and reassess your risk management strategies. Mitigating potential risks can protect your firm from unexpected losses and maintain a good reputation in the market.
The EOFY period provides a tremendous opportunity to reconsider all these aspects and position your law firm for continued success in the coming year. Remember, planning is the first step towards success, so take this time to strategically plan and prepare for the next financial year.
Embrace the start of a new financial year—it's a chance for a fresh beginning. While we cannot change the past year, we can certainly learn from it, using those experiences to make the upcoming year even more successful.
If you don’t want to do this alone, join me and other fellow law firm owners at the SCALABLE BUSINESS LOUNGE, we'd love to have you on board to achieve your ideal life as a law firm owner. Let’s create more profit and FREEDOM!
In the next episode of our podcast, we'll talk about 'law firm owner happiness' – intriguing right? So, stay tuned for that!
I hope Today's discussion has provided you with valuable insights and I eagerly await our next meeting on the Scalable Law Podcast.
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
The 6 Important Things You Need to Consider at EOFY! (127)
20m · PublishedWelcome to another episode of the Scalable Law Podcast and I’m thrilled to connect with you this June!
Here in Australia, we're at the crucial juncture of the financial year, a period where reflection and strategy come together --- EOFY!
Regardless if you're a seasoned law firm owner or a beginner in your first year of business, it's key to assess the past year's performance. This retrospective view isn't just an EOFY task; it's an essential step to set realistic goals and map out your firm's future.
In today's episode, we'll explore vital areas you should review as this financial year concludes.
Our goal is to help you strategise effectively for the new financial year ahead, ensuring your law firm continues its trajectory of success. So, let's dive right in.
1. Robust Financial Planning
As the financial year ends, it's crucial to reassess and refine your business strategies. This includes budgeting for the next year and strategising for potential financial downturns, ensuring your firm's growth is backed by a solid financial foundation.
2. Investment in Technology
To be a competitive law firm in the digital age, investment in cutting-edge technology is essential. This includes legal software, cybersecurity, cloud services, and digital marketing tools, all of which can significantly improve your firm's productivity and client service.
3. Staff Development and Retention
Your employees are your greatest assets. Prioritise their growth through continuous professional development opportunities. A happy, skilled workforce is critical in building a thriving law firm.
4. Marketing and Client Acquisition
Develop a comprehensive marketing strategy to attract new clients and retain existing ones. Utilise a mix of traditional and digital marketing tactics such as SEO, content marketing, social media marketing, and email campaigns.
5. Review Your Firm's KPIs
Assessing your firm's Key Performance Indicators (KPIs) is essential to understand how well your strategies are performing. Analyse these metrics, draw actionable insights, and implement necessary changes to ensure continual improvement and growth.
6. Legal Compliance and Risk Management
EOFY is a perfect time to review your firm's compliance with legal regulations and reassess your risk management strategies. Mitigating potential risks can protect your firm from unexpected losses and maintain a good reputation in the market.
The EOFY period provides a tremendous opportunity to reconsider all these aspects and position your law firm for continued success in the coming year. Remember, planning is the first step towards success, so take this time to strategically plan and prepare for the next financial year.
Embrace the start of a new financial year—it's a chance for a fresh beginning. While we cannot change the past year, we can certainly learn from it, using those experiences to make the upcoming year even more successful.
If you don’t want to do this alone, join me and other fellow law firm owners at the SCALABLE BUSINESS LOUNGE, we'd love to have you on board to achieve your ideal life as a law firm owner. Let’s create more profit and FREEDOM!
In the next episode of our podcast, we'll talk about 'law firm owner happiness' – intriguing right? So, stay tuned for that!
I hope Today's discussion has provided you with valuable insights and I eagerly await our next meeting on the Scalable Law Podcast.
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
How Google My Business Can Help Your Law Firm (Ep 126)
26m · PublishedI'm sure you've heard of Google My Business, or maybe you've seen it in action when you've searched for a business online. It's that box that pops up on the right-hand side of the search results page, providing a snapshot of a business’s information. But have you ever thought about how this tool can be applied to your law firm?
I bet many of you haven’t, and I get it. As a law firm, you might be more focused on the legal services you provide, thinking less about your online presence or digital marketing. But here's the thing: we're living in a digital era where most people rely on online searches to find services, including legal services.
Google My Business is a crucial tool in making your law firm visible and attractive to potential clients. It allows you to manage your online presence across Google, including Search and Maps.
Imagine this, a potential client is in need of legal services in your area. They're likely to type in "law firm near me" or something along those lines into Google. If your firm has an optimized GMB profile, it could be one of the first ones they see, complete with your business hours, services, location, and reviews. This can make a big difference in whether they choose your law firm or keep scrolling.
One of the key aspects of Google My Business is the ability to collect and showcase customer reviews. Let's be honest, reviews matter. According to a recent survey, 84% of people trust online reviews as much as a personal recommendation. So, having a platform where your satisfied clients can easily leave positive feedback can greatly enhance your firm's reputation.
And it's not just about collecting positive reviews. Google My Business also gives you the opportunity to respond to reviews, demonstrating your commitment to client satisfaction and further building trust with potential clients.
But there's more! You can also use Google My Business to post updates, share photos, and even offer promotional deals. This keeps your profile fresh and encourages interaction from potential clients. For instance, sharing photos of your team can give your firm a human face, helping potential clients to feel more comfortable reaching out.
Setting up a Google My Business profile is pretty straightforward, but to fully utilise its potential, you need to ensure it's fully optimised. This means filling out all the necessary information, including your firm's name, address, phone number, website, and hours of operation. It's also important to select the correct category for your business and to regularly update your profile with fresh content.
Remember, the purpose of Google My Business is to make your law firm more visible and attractive to potential clients. To do this, you need to keep your profile up-to-date, respond to reviews, post regularly, and, most importantly, provide excellent legal services that will earn you those glowing reviews.
So, if you haven't yet explored Google My Business, I urge you to do so. It's a small step that could greatly impact your law firm's success.
Well, that's it for this episode. I hope you found it informative. Remember, the digital world is full of opportunities for your law firm – you just have to take advantage of them.
This has been Caralee Fontenele for "Scalable Law" Until next time, keep pushing those boundaries!
ALSO…
I'd like to extend an exciting opportunity for all of you who want to take your law firm to the next level.
I run a program called the Scalable Business Lounge, which provides live coaching for law firm owners looking to grow and scale their businesses. When you join SBL, you're not just getting guidance and advice - you're getting me, Caralee Fontenele, as your coach, and you're also joining a community of incredible law firm owners who are sharing their experiences with you every step of the way.
If you're a go-getter, if you're committed to creating a change and making a huge impact in your law firm, then I encourage you to join us at the Scalable Business Lounge.
And for those of you who want to learn more about marketing strategies for your firm, I have a FREE MASTERCLASS available for lawyers and law firm owners. In this Masterclass, I share how to implement a 3-pronged marketing approach across three different marketing funnels. It's a game-changer, folks.
It's the time to move forward, push those boundaries and strive for success. The tools are here, the community is here, and I'm here ready to help. You can find more details about SBL and the Masterclass in the description of this podcast.
So, are you ready to take that leap?
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
How Google My Business Can Help Your Law Firm (Ep 126)
26m · PublishedI'm sure you've heard of Google My Business, or maybe you've seen it in action when you've searched for a business online. It's that box that pops up on the right-hand side of the search results page, providing a snapshot of a business’s information. But have you ever thought about how this tool can be applied to your law firm?
I bet many of you haven’t, and I get it. As a law firm, you might be more focused on the legal services you provide, thinking less about your online presence or digital marketing. But here's the thing: we're living in a digital era where most people rely on online searches to find services, including legal services.
Google My Business is a crucial tool in making your law firm visible and attractive to potential clients. It allows you to manage your online presence across Google, including Search and Maps.
Imagine this, a potential client is in need of legal services in your area. They're likely to type in "law firm near me" or something along those lines into Google. If your firm has an optimized GMB profile, it could be one of the first ones they see, complete with your business hours, services, location, and reviews. This can make a big difference in whether they choose your law firm or keep scrolling.
One of the key aspects of Google My Business is the ability to collect and showcase customer reviews. Let's be honest, reviews matter. According to a recent survey, 84% of people trust online reviews as much as a personal recommendation. So, having a platform where your satisfied clients can easily leave positive feedback can greatly enhance your firm's reputation.
And it's not just about collecting positive reviews. Google My Business also gives you the opportunity to respond to reviews, demonstrating your commitment to client satisfaction and further building trust with potential clients.
But there's more! You can also use Google My Business to post updates, share photos, and even offer promotional deals. This keeps your profile fresh and encourages interaction from potential clients. For instance, sharing photos of your team can give your firm a human face, helping potential clients to feel more comfortable reaching out.
Setting up a Google My Business profile is pretty straightforward, but to fully utilise its potential, you need to ensure it's fully optimised. This means filling out all the necessary information, including your firm's name, address, phone number, website, and hours of operation. It's also important to select the correct category for your business and to regularly update your profile with fresh content.
Remember, the purpose of Google My Business is to make your law firm more visible and attractive to potential clients. To do this, you need to keep your profile up-to-date, respond to reviews, post regularly, and, most importantly, provide excellent legal services that will earn you those glowing reviews.
So, if you haven't yet explored Google My Business, I urge you to do so. It's a small step that could greatly impact your law firm's success.
Well, that's it for this episode. I hope you found it informative. Remember, the digital world is full of opportunities for your law firm – you just have to take advantage of them.
This has been Caralee Fontenele for "Scalable Law" Until next time, keep pushing those boundaries!
ALSO…
I'd like to extend an exciting opportunity for all of you who want to take your law firm to the next level.
I run a program called the Scalable Business Lounge, which provides live coaching for law firm owners looking to grow and scale their businesses. When you join SBL, you're not just getting guidance and advice - you're getting me, Caralee Fontenele, as your coach, and you're also joining a community of incredible law firm owners who are sharing their experiences with you every step of the way.
If you're a go-getter, if you're committed to creating a change and making a huge impact in your law firm, then I encourage you to join us at the Scalable Business Lounge.
And for those of you who want to learn more about marketing strategies for your firm, I have a FREE MASTERCLASS available for lawyers and law firm owners. In this Masterclass, I share how to implement a 3-pronged marketing approach across three different marketing funnels. It's a game-changer, folks.
It's the time to move forward, push those boundaries and strive for success. The tools are here, the community is here, and I'm here ready to help. You can find more details about SBL and the Masterclass in the description of this podcast.
So, are you ready to take that leap?
CONNECT WITH CARALEE:
Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
CONNECT WITH SCALABLE LAW:
Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com
Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.
Scalable Law Podcast has 280 episodes in total of non- explicit content. Total playtime is 113:14:44. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 21st, 2024 12:11.
