Scalable Law Podcast

On this podcast, we have special guest Camille Moore from Third Eye Insights. Camille and I met at the Clio in the Cloud Conference, where we were both exhibiting for our businesses. Camille is a Marketing and Strategy phenom who works with law firms to improve and modernise their digital marketing strategies. Camille can bring a razor focus to the issues that affect most businesses’ relationship-building, brand loyalty and powerful messaging.

During the podcast Camile tells us how she came to marketing for law firms, which is an interesting story of being a law student and working in a law practice where she took over their social media accounts, and business started booming. The rest is history and now she fronts her marketing agency Third Eye Insights.

Camille shares valuable insights on why branding for lawyers is so important and how law firms and lawyers can stand out from the sea of legal services available. She also gives us some generous insights into how Google reviews are essential for law firms and what to do about it if your firm is not getting enough Google reviews.

Listen to this podcast for loads of marketing tips for your law firm and the three essential focus areas of marketing law firm owners should be engaging in.

CONNECT WITH CAMILLE MOORE

Instagram: @camillemoore
TickTok: @camillemoore
Email: [email protected]
Website: https://thirdeyeinsights.ca/

CONNECT WITH CARALEE

Instagram: @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
Email: [email protected]
Website: www.scalablelaw.com

SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

In this episode of Scalable Law, Caralee shares her experience of attending and exhibiting at the Clio in the Cloud Conference in Nashville. She discusses the conference, what happens there, what some of the topics are, who you can connect with and if it is worth attending even from afar.

Clio In The Cloud Conference Wrap Up

The 2022 Clio Cloud Conference (ClioCon) was a huge event. There were approx 4000 lawyers at the event in person, with 1,000 attending virtually. The conference was held at Gaylord Grand Ol Operland in Nashville, which is a huge and spectacular hotel. The Clio Cloud Conference was held over several floors of the event centre in the hotel, and the attendees all stayed at the venue as there is not a lot around the hotel itself as it is away from the downtown area in Nashville. 

To get the event started, the first keynote was from Clio's CEO and Founder, Jack Newton. Jack told the crowd only ten years ago, Clio was a 70-person team. In 2022 the team has grown to 900 employees.

There was the exhibit hall that was filled with different products that can support legal teams. Many innovative legal tech products can be used to streamline, systemise and automate law firms. 

Two Days of Learning How To Grow Your Law Firm

Across the two days, there were many masterclasses and workshops. The 2022 Clio in the Cloud agenda was jam-packed with information for law firm owners who want to grow their teams, create efficiencies, market their firms and streamline. Topics ranged from billing practices to social media to automating workflows to creating better client experiences and more. 

Then, of course, there was the networking, mingling and having fun. Clio in the Cloud put on an unforgettable experience at the Grand Ole Opry for all the attendees. And then there was an after-dark party right in the middle of Broadway in Downtown Nashville. These experiences gave attendees time to mix and get to know each other to make valuable connections in the legal industry, making the event even more worthwhile. 

If you would love to hear all about it, tune in to the podcast. 

CONNECT WITH CARALEE:

Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

In this episode of Scalable Law, Caralee shares her experience of attending and exhibiting at the Clio in the Cloud Conference in Nashville. She discusses the conference, what happens there, what some of the topics are, who you can connect with and if it is worth attending even from afar.

Clio In The Cloud Conference Wrap Up

The 2022 Clio Cloud Conference (ClioCon) was a huge event. There were approx 4000 lawyers at the event in person, with 1,000 attending virtually. The conference was held at Gaylord Grand Ol Operland in Nashville, which is a huge and spectacular hotel. The Clio Cloud Conference was held over several floors of the event centre in the hotel, and the attendees all stayed at the venue as there is not a lot around the hotel itself as it is away from the downtown area in Nashville. 

To get the event started, the first keynote was from Clio's CEO and Founder, Jack Newton. Jack told the crowd only ten years ago, Clio was a 70-person team. In 2022 the team has grown to 900 employees.

There was the exhibit hall that was filled with different products that can support legal teams. Many innovative legal tech products can be used to streamline, systemise and automate law firms. 

Two Days of Learning How To Grow Your Law Firm

Across the two days, there were many masterclasses and workshops. The 2022 Clio in the Cloud agenda was jam-packed with information for law firm owners who want to grow their teams, create efficiencies, market their firms and streamline. Topics ranged from billing practices to social media to automating workflows to creating better client experiences and more. 

Then, of course, there was the networking, mingling and having fun. Clio in the Cloud put on an unforgettable experience at the Grand Ole Opry for all the attendees. And then there was an after-dark party right in the middle of Broadway in Downtown Nashville. These experiences gave attendees time to mix and get to know each other to make valuable connections in the legal industry, making the event even more worthwhile. 

If you would love to hear all about it, tune in to the podcast. 

CONNECT WITH CARALEE:

Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

Have you set your firm up so that you can leverage your time and not sell your time for money?

Scaling means that you can leverage your time as a law firm owner. If you can't leverage your time and you are selling your time for money, what you have is a job and frankly, that is not why you left your job to start a law firm.

Join me on this episode to find out the two things that you need to be scalable.

CONNECT WITH CARALEE:

Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

Have you set your firm up so that you can leverage your time and not sell your time for money?

Scaling means that you can leverage your time as a law firm owner. If you can't leverage your time and you are selling your time for money, what you have is a job and frankly, that is not why you left your job to start a law firm.

Join me on this episode to find out the two things that you need to be scalable.

CONNECT WITH CARALEE:

Instagram @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

Instagram: @scalable_law
Facebook: @scalablelaw
LinkedIn: @scalablelaw
Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

I recently reflected on my experience as a builder's client when I renovated my house. It was a 12-week project that turned into a 10-month project and had us out of the home and floating around from Airbnb to Airbnb. To say that it wasn’t stressful would be an outright lie. It was an incredibly hard process for me, the costs were stressful, and everything was out of my control. 

There are aspects of the service that I received that were great and others that were not. As a client, the small things counted a lot towards my satisfaction with the service I received. Apart of course from having a well-renovated home.

We can forget what it is like to be on the other side of the fence as we get used to dealing with legal matters. Clients can feel stressed, out of control and that they are not receiving value if the small parts of the service are ignored. 

I find as a leader of lawyers that, I get complaints from clients mostly for the small things. But for them, in turns into a major. It could be not returning a call, not updating or a lawyer saying they are really busy! 

In this podcast, I share the tips that make you a great law firm to deal with. These are all simple to implement into your practice. If you have a team, ensure you speak to them about your expectations for service and brainstorm together how you would like to be treated as a client. 

1. Showing Interest In Your Clients 

We are here to help our clients with their legal issues, however often, there is much more to the story for our clients. There are emotional aspects to why they need to engage a lawyer, and it is important that as lawyers to give the best possible service, you show an interest in other aspects of the client's life. 

2. Updating Your Clients Regularly 

Ensuring that clients are not left wondering how their matter is going, but rather acknowledging client inquiries and returning calls even when there is nothing to update. Being proactive and calling clients to check in with them and to let them know the status of their matter. 

3. Giving Your Client Adequate Attention

Clients like to feel like they are a priority; I certainly did when I was a client of my builder and was getting my renovation done. Saying that you are too busy for their matter or that they are not a priority is not going to help you build a close relationship with your client. Clients don’t care about your other clients! I find one of the complaints that I receive from clients about my team is that they were made to feel that their matter wasn't important. It is difficult when you are running many matters, and some have higher priorities than others. The key here is to be careful in the language that you or your team use to ensure that your clients feel that they are getting the attention they deserve. 

4. Following Up Your Client

Following up with your clients and making sure that everything is going well for them is great client service. You will have your client coming back to your legal service when they require it, and they will also send you referrals. Going the extra mile always pays off. 

5. No Nasty Surprises

No one likes surprises when it comes to their legal service. You must have really clear communication with your clients through the client journey to ensure that there is transparency every step of the way. 

Not all, but most surprises are unavoidable if the lawyers in your firm are open and transparent with their communication.

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

I recently reflected on my experience as a builder's client when I renovated my house. It was a 12-week project that turned into a 10-month project and had us out of the home and floating around from Airbnb to Airbnb. To say that it wasn’t stressful would be an outright lie. It was an incredibly hard process for me, the costs were stressful, and everything was out of my control. 

There are aspects of the service that I received that were great and others that were not. As a client, the small things counted a lot towards my satisfaction with the service I received. Apart of course from having a well-renovated home.

We can forget what it is like to be on the other side of the fence as we get used to dealing with legal matters. Clients can feel stressed, out of control and that they are not receiving value if the small parts of the service are ignored. 

I find as a leader of lawyers that, I get complaints from clients mostly for the small things. But for them, in turns into a major. It could be not returning a call, not updating or a lawyer saying they are really busy! 

In this podcast, I share the tips that make you a great law firm to deal with. These are all simple to implement into your practice. If you have a team, ensure you speak to them about your expectations for service and brainstorm together how you would like to be treated as a client. 

1. Showing Interest In Your Clients 

We are here to help our clients with their legal issues, however often, there is much more to the story for our clients. There are emotional aspects to why they need to engage a lawyer, and it is important that as lawyers to give the best possible service, you show an interest in other aspects of the client's life. 

2. Updating Your Clients Regularly 

Ensuring that clients are not left wondering how their matter is going, but rather acknowledging client inquiries and returning calls even when there is nothing to update. Being proactive and calling clients to check in with them and to let them know the status of their matter. 

3. Giving Your Client Adequate Attention

Clients like to feel like they are a priority; I certainly did when I was a client of my builder and was getting my renovation done. Saying that you are too busy for their matter or that they are not a priority is not going to help you build a close relationship with your client. Clients don’t care about your other clients! I find one of the complaints that I receive from clients about my team is that they were made to feel that their matter wasn't important. It is difficult when you are running many matters, and some have higher priorities than others. The key here is to be careful in the language that you or your team use to ensure that your clients feel that they are getting the attention they deserve. 

4. Following Up Your Client

Following up with your clients and making sure that everything is going well for them is great client service. You will have your client coming back to your legal service when they require it, and they will also send you referrals. Going the extra mile always pays off. 

5. No Nasty Surprises

No one likes surprises when it comes to their legal service. You must have really clear communication with your clients through the client journey to ensure that there is transparency every step of the way. 

Not all, but most surprises are unavoidable if the lawyers in your firm are open and transparent with their communication.

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

Over time as a legal business owner, you will have periods where you love running your business and times when you don't enjoy it. Maybe you will even have times when you resent it! 

If and when this happens to you, know that you are not alone in this and that there is a way out. In this podcast, Caralee gives you some practical tools on what to do so that you can reigniteyour  love and passion for your law firm again. 

Being in business is, though, and it can feel like a solo journey, even when you have a great team. There will be challenges and times where they continue to role in the week after week, where you thin and creating stress and exhaustion. 

Having these simple strategies up your sleeve as a law firm owner can help you to pull yourself out of a bad patch in your business, so you can start to love your business again and get back to a positive space. 

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Over time as a legal business owner, you will have periods where you love running your business and times when you don't enjoy it. Maybe you will even have times when you resent it! 

If and when this happens to you, know that you are not alone in this and that there is a way out. In this podcast, Caralee gives you some practical tools on what to do so that you can reigniteyour  love and passion for your law firm again. 

Being in business is, though, and it can feel like a solo journey, even when you have a great team. There will be challenges and times where they continue to role in the week after week, where you thin and creating stress and exhaustion. 

Having these simple strategies up your sleeve as a law firm owner can help you to pull yourself out of a bad patch in your business, so you can start to love your business again and get back to a positive space. 

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Today on the podcast, I give a life update on what has been going on with the podcast and what I am doing in the coming weeks. 

I am very excited to be heading over to Nashville for the Clio In The Cloud Conference, where Scalable Law is a sponsor of this incredible event. 

If you are going to be at the Clio Conference on the 10th and 11th of October, please come and say hi!