Scalable Law Podcast

Planning on your best year yet as a law firm owner?

Tune in as we are talking more about marketing and join me on my bandwagon of marketing to propel your firm this year.

As a law firm owner, I know you wanted to create more freedom and profit for yourself. You knew it’s going to be difficult but it can be overwhelming if you’re in the middle of a forever-evolving journey of being a law firm owner. But as long as you keep moving forward where you are now is going to be way different in 5 years' time.

Marketing and getting clients is what’s going to take your business to the next level. So you can start “Working ON your business rather than IN it”... Which is the goal!

FREEDOM, PROFIT and GROWTH. So you can do whatever you want for your firm.

A lot of law firm owners don’t know where to start the marketing plan so what happens is a lot of people get involved like an agency (SEO, digital or ads) then add them as Adhoc thinking it’s a solution in getting more work through the door. But it’s not really an agency that can help you rather you should have a WHOLISTIC MARKETING PLAN. It’s your job as a law firm owner to look at it as a whole.

You need to spread yourself across these 3 types of marketing:

• Organic Marketing
• Paid Marketing
• Referral Marketing

This is what I share with my fellow law firm owners at the SCALABLE BUSINESS LOUNGE. I help them create a holistic marketing strategy where we cover all three strategies and more.

First, let’s take a look at your referral marketing. This is your firm’s “word of mouth” but this is never enough to keep your business growing. You need to be intentional about your referral marketing.

Here are a few tips for you on how to maximise and launch into 2023 for your intentional referral marketing:

1. Collate a Target List - You need to know who are these people that are sending work through your door. You might not know these people yet. But you want to create a relationship with these people. As a law firm owner, you want this relationship to be yours. Again, we need to be intentional in creating these referrers.
2. Collate a List of Events - Think about the local events in your area throughout the year. Pick what you’re going to be involved in this year. What works for me really well is to invite a whole table of people (e.g. Breakfast, charity or ball events). And these people are the ones on my target list. It’s a good excuse to invite potential referrers and build a relationship with these people in a really powerful way.
3. Collate a List of Venues - In your local area like a restaurant where you can host a couple of lunches. I find it great to host around 10- 20 people and invite them all to one lunch and do it a couple of times a year. And don’t forget to make it fun!
4. Make Social Media Friends - make some friends on your social media as they can be people that can refer you to work. If there are other lawyers in your area follow them on social media, comment, and make that effort. It’s a good way of tapping into real people that can actually refer to your work and eventually make a connection and invite them to your events.

I hope these ideas and tips can be useful for you in starting to be intentional when it comes to your referral marketing.

Next on the Scalable Law Podcast, I’m going to give you more tips on how to collate more information for yourself to help you with your marketing strategy for 2023.

Let’s get out there and have some fun and get referrals happening this year!

CONNECT WITH CARALEE:

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

2023 is going to be a huge year! So, let’s talk about your law firm’s marketing plan again!

There is a huge difference between having a great marketing plan for your law firm and executing a great marketing plan.

Especially since you’re investing your money, time and effort in marketing into getting that phone to ring. You want to make sure to have these things locked down first.

We have to make sure the team is trained exactly as we want to be, and you want to ensure that everything falls into place and that clients can do business with you super easily!

So don’t miss any opportunities! Here is a checklist of Tips on getting the basics right when it comes to executing a great marketing plan:

1. How Long Does Your Website take to Load? How long does your website take to load? We are so impatient these days that we want everything NOW. You need to make sure that your website is loading no more than 2.5 seconds. Check on a regular basis, at least twice a year. Have someone speed it up and check it, you can google to check website speed. Load and check your site regularly to ensure a fast-loading website.
2. Are All Your Contact Information and Call to Action Buttons Clear? You don't want to be hunting around trying to find a contact and those pages are not linking properly. These are enough to put people off to find someone more convenient. Make sure contact information is not hidden in the footer, it should be at the very top of the page. Like the calendar link, call-to-action buttons like “book now” should be at the top. 75% of clients only check the above-the-fold, and they don’t scroll down. Make sure your buttons and contacts are obvious on your website.
3. Are Your Website Contact Forms Adequately Connected to the Correct Email? Ensure that your “contact us” button on your website actually goes to the right email address. It's these little things that can go missing and make sure it is correctly connected to whoever’s role it is assigned to (e.g. receptionist) to ensure that emails are responded to quickly. If not, your prospective clients will move on to someone else. For an inquiry have someone instantly email them back and ensure it's not you doing it.
4. Are Your Phones Answered Promptly? In our experience, if you can’t answer in 3-4 rings client hangs up and find another. They move on to the next one. Get people to phone your office. Test and know how your phone calls are answered. Train to answer promptly how to deal with multiple calls and how many rings you want the calls to be answered.
5. Do You Have the Right Person Answering For You? Do they know what to do with the calls? Remember, your receptionist is the 1st impression of your law firm. Your receptionist should be confident, friendly, welcoming and efficient. And they should know their limitations.
6. Are Your Email Inquiries Responded to Quickly? You need to have a system in place to ensure that it happens really well. Email response should be within the hour. Do you know what's happening to those inquiries? As a law firm ower sometimes we forget that other people don't think like us. Little things like how quickly you want to respond to enquires. Training and setting them up with expectations, policies, and procedures are going to really help.
7. Can Prospective Clients Actually Get An Appointment With You Quickly? Is there availability on your calendar? You spend money and time driving people to your calendar app. Make sure it looks like you have availability and the receptionist fits them in for the next availability to make it more appealing. Make sure that the calendar app is not connected to each lawyer's calendar instead, create one calendar app open all the time with 100% availability.
8. Set up Client Reminders to Prospective Clients To Their Appointments. Ensure booking turns up by having a team (e.g. receptionist) phone the prospective clients of their scheduled appointment to avoid no-shows.
9. Make Sure to Spell Out to your Clients to Retain You. You converted a client to an initial appointment, whether paid or free…what next? Spell out how they can actually retain you. Now that they know how to retain you and clients may not know. Make sure to spell it out. Make it clear. Sign a cost agreement and put money in trust so you can start. And they know that they have a lawyer that is committed to them and know that the work gets done for them

Get these basics and essentials done before putting all the efforts into your firm's marketing. To have a seamless system in putting efforts in your marketing and well-oiled machine, and you are ready to start marketing the heck out of your law firm for 2023.

Inside the SCALABLE BUSINESS LOUNGE, we have been doing our entire marking strategy last week to fully plan the entire year, leaving nothing to guesswork. If they execute these plans their firms are going to be on fire for 2023. If you want to have a surefire Marketing plan for 2023 inside the lounge, you can sit through the worksheets so you too can work out and watch the videos we recorded, you too can create your very own marketing strategy where you know everything is planned out.

I highly recommend it, it’s a really great class, and it's very easy to join the Scalable Business Lounge.

Make sure to follow for more marketing talks for your law firm to set you up this 2023.

CONNECT WITH CARALEE:

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

2023 is going to be a huge year! So, let’s talk about your law firm’s marketing plan again!

There is a huge difference between having a great marketing plan for your law firm and executing a great marketing plan.

Especially since you’re investing your money, time and effort in marketing into getting that phone to ring. You want to make sure to have these things locked down first.

We have to make sure the team is trained exactly as we want to be, and you want to ensure that everything falls into place and that clients can do business with you super easily!

So don’t miss any opportunities! Here is a checklist of Tips on getting the basics right when it comes to executing a great marketing plan:

1. How Long Does Your Website take to Load? How long does your website take to load? We are so impatient these days that we want everything NOW. You need to make sure that your website is loading no more than 2.5 seconds. Check on a regular basis, at least twice a year. Have someone speed it up and check it, you can google to check website speed. Load and check your site regularly to ensure a fast-loading website.
2. Are All Your Contact Information and Call to Action Buttons Clear? You don't want to be hunting around trying to find a contact and those pages are not linking properly. These are enough to put people off to find someone more convenient. Make sure contact information is not hidden in the footer, it should be at the very top of the page. Like the calendar link, call-to-action buttons like “book now” should be at the top. 75% of clients only check the above-the-fold, and they don’t scroll down. Make sure your buttons and contacts are obvious on your website.
3. Are Your Website Contact Forms Adequately Connected to the Correct Email? Ensure that your “contact us” button on your website actually goes to the right email address. It's these little things that can go missing and make sure it is correctly connected to whoever’s role it is assigned to (e.g. receptionist) to ensure that emails are responded to quickly. If not, your prospective clients will move on to someone else. For an inquiry have someone instantly email them back and ensure it's not you doing it.
4. Are Your Phones Answered Promptly? In our experience, if you can’t answer in 3-4 rings client hangs up and find another. They move on to the next one. Get people to phone your office. Test and know how your phone calls are answered. Train to answer promptly how to deal with multiple calls and how many rings you want the calls to be answered.
5. Do You Have the Right Person Answering For You? Do they know what to do with the calls? Remember, your receptionist is the 1st impression of your law firm. Your receptionist should be confident, friendly, welcoming and efficient. And they should know their limitations.
6. Are Your Email Inquiries Responded to Quickly? You need to have a system in place to ensure that it happens really well. Email response should be within the hour. Do you know what's happening to those inquiries? As a law firm ower sometimes we forget that other people don't think like us. Little things like how quickly you want to respond to enquires. Training and setting them up with expectations, policies, and procedures are going to really help.
7. Can Prospective Clients Actually Get An Appointment With You Quickly? Is there availability on your calendar? You spend money and time driving people to your calendar app. Make sure it looks like you have availability and the receptionist fits them in for the next availability to make it more appealing. Make sure that the calendar app is not connected to each lawyer's calendar instead, create one calendar app open all the time with 100% availability.
8. Set up Client Reminders to Prospective Clients To Their Appointments. Ensure booking turns up by having a team (e.g. receptionist) phone the prospective clients of their scheduled appointment to avoid no-shows.
9. Make Sure to Spell Out to your Clients to Retain You. You converted a client to an initial appointment, whether paid or free…what next? Spell out how they can actually retain you. Now that they know how to retain you and clients may not know. Make sure to spell it out. Make it clear. Sign a cost agreement and put money in trust so you can start. And they know that they have a lawyer that is committed to them and know that the work gets done for them

Get these basics and essentials done before putting all the efforts into your firm's marketing. To have a seamless system in putting efforts in your marketing and well-oiled machine, and you are ready to start marketing the heck out of your law firm for 2023.

Inside the SCALABLE BUSINESS LOUNGE, we have been doing our entire marking strategy last week to fully plan the entire year, leaving nothing to guesswork. If they execute these plans their firms are going to be on fire for 2023. If you want to have a surefire Marketing plan for 2023 inside the lounge, you can sit through the worksheets so you too can work out and watch the videos we recorded, you too can create your very own marketing strategy where you know everything is planned out.

I highly recommend it, it’s a really great class, and it's very easy to join the Scalable Business Lounge.

Make sure to follow for more marketing talks for your law firm to set you up this 2023.

CONNECT WITH CARALEE:

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

You are in for a treat as I’m doing this podcast with the gorgeous view of the pool from the gazebo and the sounds and tunes of Bali in my background, as we discuss your 2023 Marketing plan for your law firm.

If you haven’t started to create one yet or are unsure how to create one that will work for your law firm then listen on.

It is not an effective marketing plan for your law firm to rely on a handful of referrers. That might be enough if you are a solo law firm owner and you only need enough work for yourself, but not if you want the freedom that having a team can bring you.

Referrals usually only trickle in, and it is unpredictable. Getting the basics right for an unshakeable law firm marketing plan for 2023. Especially since experts predict a turbulent and fragile economy and rising interest rates. This means that law firms either struggle or thrive depending on the area of law you practice.

There is so much uncertainty right now, and the impacts are unknown. We will discuss what to do to protect your law firm and create stability for you and your team. Why it's crucial to get into it early...don't miss out on the incredible new year start.

At the SCALABLE BUSINESS LOUNGE, we will be doing our law firm marketing plans this December and each member/ law firm owner is coming out with a marketing plan tailored to their specific areas of practice. You must be ahead of the game and market your law firm with powerful new energy, creating the wave rather than riding it.

Relying on a handful of referrals just isn't enough for the freedom you really want.

I will be sharing how you create predictability with your clients and cash flow by identifying and implementing the 3 marketing strategies I have in place for my law firm. These 3 strategies will help you build a structured plan to be effective and free yourself from the stress of the uncertainties of 2023.

Listen to the full podcast as I share details on How to Start your Law Firm's Marketing Strategy if you haven't got one yet, What not to do when you start creating your Law Firm Marketing Plan for 2023, and how to implement it with ease once you made your strategy.

Stay tuned for another episode next week!

CONNECT WITH CARALEE:

• Instagram: @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

You are in for a treat as I’m doing this podcast with the gorgeous view of the pool from the gazebo and the sounds and tunes of Bali in my background, as we discuss your 2023 Marketing plan for your law firm.

If you haven’t started to create one yet or are unsure how to create one that will work for your law firm then listen on.

It is not an effective marketing plan for your law firm to rely on a handful of referrers. That might be enough if you are a solo law firm owner and you only need enough work for yourself, but not if you want the freedom that having a team can bring you.

Referrals usually only trickle in, and it is unpredictable. Getting the basics right for an unshakeable law firm marketing plan for 2023. Especially since experts predict a turbulent and fragile economy and rising interest rates. This means that law firms either struggle or thrive depending on the area of law you practice.

There is so much uncertainty right now, and the impacts are unknown. We will discuss what to do to protect your law firm and create stability for you and your team. Why it's crucial to get into it early...don't miss out on the incredible new year start.

At the SCALABLE BUSINESS LOUNGE, we will be doing our law firm marketing plans this December and each member/ law firm owner is coming out with a marketing plan tailored to their specific areas of practice. You must be ahead of the game and market your law firm with powerful new energy, creating the wave rather than riding it.

Relying on a handful of referrals just isn't enough for the freedom you really want.

I will be sharing how you create predictability with your clients and cash flow by identifying and implementing the 3 marketing strategies I have in place for my law firm. These 3 strategies will help you build a structured plan to be effective and free yourself from the stress of the uncertainties of 2023.

Listen to the full podcast as I share details on How to Start your Law Firm's Marketing Strategy if you haven't got one yet, What not to do when you start creating your Law Firm Marketing Plan for 2023, and how to implement it with ease once you made your strategy.

Stay tuned for another episode next week!

CONNECT WITH CARALEE:

• Instagram: @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

In this podcast, we discuss how you can attract the right team to work in your law firm.

There are incredible team members out there. still, you just need to know where to find them with ease and be ahead of your competitors to ensure that you are attracting the best legal staff. In your law firm, your most valuable assets are your team members.

They allow you to leverage your time and duplicate yourself, maximising your profit. The key is, knowing where to find them!

Listen to Caralee as she talks about the Top 7 Ways To Find Your Legal Staff For Your Law Firm.

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

 
CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

In this podcast, we discuss how you can attract the right team to work in your law firm.

There are incredible team members out there. still, you just need to know where to find them with ease and be ahead of your competitors to ensure that you are attracting the best legal staff. In your law firm, your most valuable assets are your team members.

They allow you to leverage your time and duplicate yourself, maximising your profit. The key is, knowing where to find them!

Listen to Caralee as she talks about the Top 7 Ways To Find Your Legal Staff For Your Law Firm.

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

 
CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Click here.

In this podcast, we discuss how listing your law firm's website on general business directories and industry-specific directories for legal services and law firms can be of benefit.

There are loads of advantages for your law firm to list their legal service on directories. It is worth having one of your legal team or a VA from Fiverr to list your law firm and legal service for these reasons:

1. They are free or inexpensive advertising for your law firm.
2. They can amplify your online presence can put you ahead of the crowded legal space.
3. It can assist with your law firm's SEO.
4. You can gain exposure as online business directory sites are often on the front page of Google. 

For a list of recommended directories to list your law firm on click here.

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

 
CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

In this podcast, we discuss how listing your law firm's website on general business directories and industry-specific directories for legal services and law firms can be of benefit.

There are loads of advantages for your law firm to list their legal service on directories. It is worth having one of your legal team or a VA from Fiverr to list your law firm and legal service for these reasons:

1. They are free or inexpensive advertising for your law firm.
2. They can amplify your online presence can put you ahead of the crowded legal space.
3. It can assist with your law firm's SEO.
4. You can gain exposure as online business directory sites are often on the front page of Google. 

For a list of recommended directories to list your law firm on click here.

CONNECT WITH CARALEE:

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

 
CONNECT WITH SCALABLE LAW:

• Instagram: @scalable_law
• Facebook: @scalablelaw
• LinkedIn: @scalablelaw
• Website: www.scalablelaw.com

On this podcast, we have special guest Camille Moore from Third Eye Insights. Camille and I met at the Clio in the Cloud Conference, where we were both exhibiting for our businesses. Camille is a Marketing and Strategy phenom who works with law firms to improve and modernise their digital marketing strategies. Camille can bring a razor focus to the issues that affect most businesses’ relationship-building, brand loyalty and powerful messaging.

During the podcast Camile tells us how she came to marketing for law firms, which is an interesting story of being a law student and working in a law practice where she took over their social media accounts, and business started booming. The rest is history and now she fronts her marketing agency Third Eye Insights.

Camille shares valuable insights on why branding for lawyers is so important and how law firms and lawyers can stand out from the sea of legal services available. She also gives us some generous insights into how Google reviews are essential for law firms and what to do about it if your firm is not getting enough Google reviews.

Listen to this podcast for loads of marketing tips for your law firm and the three essential focus areas of marketing law firm owners should be engaging in.

CONNECT WITH CAMILLE MOORE

Instagram: @camillemoore
TickTok: @camillemoore
Email: [email protected]
Website: https://thirdeyeinsights.ca/

CONNECT WITH CARALEE

Instagram: @caralee.fontenele
Facebook: @caraleefontenele
LinkedIn: @caraleefontenele
Email: [email protected]
Website: www.scalablelaw.com

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Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.