Music Lessons and Marketing

In this episode, I want to talk about how a sales call is not just about making the sale. Rather, it is also about incorporating the few things that make your prospective customer feel seen and heard.

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PARENTS AND KIDS ARE READY—ARE YOU?

Every fall is a boom time for music schools. This fall could prove to be a boom like no other. Parents and kids are ready to get back into the groove of life with COVID becoming a more manageable crisis and schools dropping protective mandates.

Is your music school in good shape to handle a sudden rush of new business? In this episode of Music Lessons and Marketing, I share an easy way to whip your music school's administrative systems and processes into shape in no time.

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If you’re a lover of music, I think you’re going to enjoy my conversation today with my guest Jake St. John the Head of Operations at Ensemble Music Schools. Jake shares some great insights on music and the importance it plays not just in children’s lives but the impact music has on humanity as a whole.

davesimonsmusic.com

Finding good music instructors has always been a challenge for music schools. The Great Resignation has only amplified the problem. In this episode, I share some practical solutions for finding and mentoring loyal and committed instructors.

davesimonsmusic.com

davesimonsmusic.com

All music schools are looking to gain a competitive edge and stand out in their market. Better music lessons is a good place to start but your competitive edge, or your unique selling proposition, is often found beyond the music lesson. In this episode I discuss ways to discover and market what makes your music school unique and different.

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As the owner of your music school, your customers value having a close connection to you. As your music school grows it becomes more of a challenge to have a close connection with each customer. In this episode I share some ways to make each of your customers feel appreciated and heard. 

A lot of people think of marketing and advertising as the same thing. Think of advertsing as the jet fuel for your marketing. 

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In this episode I look 5 marketing statements that perhaps 70- 80% of music schools make that I believe have little to no impact on a prospective customer. 

davesimonsmusic.com

In this episode I share how one music school uses story telling as a powerful marketing strategy. The internet is a noisy world and grabbing and holding people's attention is the name the of the game. Story marketing is a great way to cut through the noise online so your message can be heard loud and clear.

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