AEC Marketing Strategies by Marketers Take Flight

Are you tired of feeling overwhelmed with your marketing efforts? Look no further! In this episode, I’ve got you covered with the essential marketing tech stack elements for your AEC marketing department.

From a customer relationship management (CRM) system to a content management system, I explore the must-have tools that can help you personalize your communication with clients and optimize your campaigns for better results. I also dive into how marketing automation and email marketing can save you time and resources while providing personalized communication to your contacts.

But that's not all! I discuss the importance of social media management, analytics tools, and SEO tools as well as three bonus tools to take your marketing and content creation efforts to the next level. And of course, I provide expert insights and tips on choosing the right tech stack for your department and how to overcome potential challenges.

And, if you want to get all of these in one place with links to each recommendation, download my free Marketer’s Tool Kit. You can get that over on the show notes page at marketerstakeflight.com/103. 

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Are you tired of feeling overwhelmed with your marketing efforts? Look no further! In this episode, I’ve got you covered with the essential marketing tech stack elements for your AEC marketing department.

From a customer relationship management (CRM) system to a content management system, I explore the must-have tools that can help you personalize your communication with clients and optimize your campaigns for better results. I also dive into how marketing automation and email marketing can save you time and resources while providing personalized communication to your contacts.

But that's not all! I discuss the importance of social media management, analytics tools, and SEO tools as well as three bonus tools to take your marketing and content creation efforts to the next level. And of course, I provide expert insights and tips on choosing the right tech stack for your department and how to overcome potential challenges.

And, if you want to get all of these in one place with links to each recommendation, download my free Marketer’s Tool Kit. You can get that over on the show notes page at marketerstakeflight.com/103. 

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼 

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients. 

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

In this episode of the Marketers Take Flight podcast, I explore the use of ChatGPT, a cutting-edge language model that can help AEC marketers speed up their content creation efforts. I discuss 10 different ways to use ChatGPT to help with content creation, including generating thought leadership content, writing social media posts and captions, developing content for landing pages and website pages, and creating personalized email messages. Additionally, I share five ways to use ChatGPT for proposals, such as generating bio summaries and writing technical descriptions.

Listeners can download a free guide that includes the 10 different ways to use ChatGPT by visiting marketerstakeflight.com/102.

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this episode of the Marketers Take Flight podcast, I explore the use of ChatGPT, a cutting-edge language model that can help AEC marketers speed up their content creation efforts. I discuss 10 different ways to use ChatGPT to help with content creation, including generating thought leadership content, writing social media posts and captions, developing content for landing pages and website pages, and creating personalized email messages. Additionally, I share five ways to use ChatGPT for proposals, such as generating bio summaries and writing technical descriptions.

Listeners can download a free guide that includes the 10 different ways to use ChatGPT by visiting marketerstakeflight.com/102.

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

Many AEC marketers are also responsible for some or most of the firms’ proposals AND for producing great marketing content. The biggest struggle I hear from marketers is that they don’t have enough time and don’t have enough content from their subject matter experts. 

Well, my friend, in this week’s podcast I am going to give you a way to solve both of these problems. And, that’s with Proposal Content Repurposing! In fact, I am going to walk you through three different ways you can turn proposal content into marketing content!

By utilizing your technical expertise, project team, and organization structure, ideas from the RFP can be used to create infographics, flowcharts, animations, and other multimedia content. All of these strategies can help you to create inspiring, interesting, and educational content that is sure to capture the attention of your targeted audience.

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Many AEC marketers are also responsible for some or most of the firms’ proposals AND for producing great marketing content. The biggest struggle I hear from marketers is that they don’t have enough time and don’t have enough content from their subject matter experts. 

Well, my friend, in this week’s podcast I am going to give you a way to solve both of these problems. And, that’s with Proposal Content Repurposing! In fact, I am going to walk you through three different ways you can turn proposal content into marketing content!

By utilizing your technical expertise, project team, and organization structure, ideas from the RFP can be used to create infographics, flowcharts, animations, and other multimedia content. All of these strategies can help you to create inspiring, interesting, and educational content that is sure to capture the attention of your targeted audience.

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

I’m celebrating 100 episodes on my podcast! 🥳️

And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. 

This show is my love letter to you, and I’m so grateful for your thoughts, your support, and your insight on the episodes that made the biggest difference in your work and career. 

Thank you for being part of my world and allowing me to be part of yours. 

Cheers to the next 100! 🥂

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!

I’m celebrating 100 episodes on my podcast! 🥳️

And to mark this milestone, I’ve invited my listeners to share some of their favorite episodes with me. 

This show is my love letter to you, and I’m so grateful for your thoughts, your support, and your insight on the episodes that made the biggest difference in your work and career. 

Thank you for being part of my world and allowing me to be part of yours. 

Cheers to the next 100! 🥂

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

If you’re subscribed to the Marketers Take Flight podcast show, then you know I’ve been talking about content marketing a lot lately. That’s because I believe content marketing is the best way for AEC firms to showcase their expertise, differentiate their firm from competitors, and compete directly with larger firms. 

 And, a big component of content marketing is, well, content! You need to create content that attracts your ideal client. We talked all about your ideal client in last week’s episode. So, at this point, you know who you are creating content for but you may be wondering what type of content, specifically digital or online content, will work best. 

 That’s exactly what I am going to cover in this episode. I am going to walk you through different content types along with the pros and cons for each. My hope is that this will give you some direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

If you’re subscribed to the Marketers Take Flight podcast show, then you know I’ve been talking about content marketing a lot lately. That’s because I believe content marketing is the best way for AEC firms to showcase their expertise, differentiate their firm from competitors, and compete directly with larger firms. 

 And, a big component of content marketing is, well, content! You need to create content that attracts your ideal client. We talked all about your ideal client in last week’s episode. So, at this point, you know who you are creating content for but you may be wondering what type of content, specifically digital or online content, will work best. 

 That’s exactly what I am going to cover in this episode. I am going to walk you through different content types along with the pros and cons for each. My hope is that this will give you some direction on what your content strategy will be based your ideal client’s preferences, your resources, your expertise, and frankly, what you like to produce.

📣 NOW OPEN: Content Marketing Clarity 

Craft and execute a strategic content marketing campaign that supports your AEC firm’s growth goals in just four weeks, without overwhelm or wasting time. 🎯

Learn more about the course and join today:  https://www.marketerstakeflight.com/clarity

Rate, Review & Subscribe on Apple Podcasts

“I love Lindsay and Marketers Take Flight.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — fly through the proposal turbulence and have their careers take off. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I add secret bonus episodes to the feed often, if you’re not following, there’s a good chance you’ll miss out. Follow now!