AEC Marketing Strategies by Marketers Take Flight
by Lindsay Diven
This show delivers marketing tips designed and adapted specifically to the architecture, engineering, and construction (AEC) industry. If you are looking for marketing strategy tips from an AEC marketing veteran, Lindsay Diven, CPSM, then you are in the right place. This show will provide answers to questions like:
*What is AEC marketing?
*How do I write an AEC marketing plan?
*How do I market my AEC firm using online and digital strategies?
*What are the latest AEC marketing trends?
*What are the AEC marketing best practices?
*How can AEC firms use content marketing?
*How can AEC firms be visible online and attract new leads?
*How do AEC thought leaders become more visible online?
*How do I measure the results of my AEC marketing?
*Where do I find AEC marketing jobs?
*How do I train new AEC marketing coordinators and managers?
Copyright: © 2024 AEC Marketing Strategies by Marketers Take Flight
Episodes
121: Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals
38m · PublishedLooking for an advantage in your next proposal effort? Have you thought of accessibility in your documents? It could just be the tipping point with your next win. This important step is often overlooked and is becoming increasingly important in today’s world. It’s not something to ignore.
Today on the show, I’m talking to Dax Castro, a partner at Chax Training & Consulting and we are unraveling accessibility. If you aren’t sure about the hierarchy in headings or alt text on your photos, you’ll want to tune in to hear how to make your proposal more user-friendly. Listen in and learn how you can save yourself time by starting this process now.
🥳️ Pod Pals Zoom Parties! 🥳️
If you listen to my pod, you're invited! 🌟 Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! 🎉
😍 Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
121: Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals
39m · PublishedLooking for an advantage in your next proposal effort? Have you thought of accessibility in your documents? It could just be the tipping point with your next win. This important step is often overlooked and is becoming increasingly important in today’s world. It’s not something to ignore.
Today on the show, I’m talking to Dax Castro, a partner at Chax Training & Consulting and we are unraveling accessibility. If you aren’t sure about the hierarchy in headings or alt text on your photos, you’ll want to tune in to hear how to make your proposal more user-friendly. Listen in and learn how you can save yourself time by starting this process now.
🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
120: The Future of AEC Marketing: AI Innovation and Strategy
48m · PublishedIs your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it.
Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she’s going to tell us a little more about this powerful emerging trend. This isn’t just affecting the AEC industry; this is going to affect everything in the very near future. So, what should we know about it?
Kristin’s passion for technology and AI shines as she talks to us about how using these new technologies and innovations can help marketers strategize and transform the AEC industry. From simple proposal searches to removal of a cone from an image, AI is here to stay and it’s time we embrace it and stay competitive in the marketplace.
Learn more about Kristin and get the links to the tools she mentions on the show notes page here >> https://www.marketerstakeflight.com/120
🥳️ Pod Pals Zoom Parties! 🥳️
If you listen to my pod, you're invited! 🌟 Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! 🎉
😍 Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
120: The Future of AEC Marketing: AI Innovation and Strategy
49m · PublishedIs your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it.
Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she’s going to tell us a little more about this powerful emerging trend. This isn’t just affecting the AEC industry; this is going to affect everything in the very near future. So, what should we know about it?
Kristin’s passion for technology and AI shines as she talks to us about how using these new technologies and innovations can help marketers strategize and transform the AEC industry. From simple proposal searches to removal of a cone from an image, AI is here to stay and it’s time we embrace it and stay competitive in the marketplace.
Learn more about Kristin and get the links to the tools she mentions on the show notes page here >> https://www.marketerstakeflight.com/120
🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
[Bonus] Step-by-Step Mid-Year Review of Your Performance Goals - Replay
27m · PublishedCan you believe we're already halfway through the year? It's time to reassess your performance goals and ensure you're on the right track! Join me in this bonus episode replay as I walk you through four simple steps that will help you achieve your goals in the remaining months of the year. By the end of our time together, you'll have a renewed sense of motivation and a clear roadmap to make the rest of this year a success.
Access the show notes page here: https://www.marketerstakeflight.com/9
🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
[Bonus] Step-by-Step Mid-Year Review of Your Performance Goals - Replay
26m · PublishedCan you believe we're already halfway through the year? It's time to reassess your performance goals and ensure you're on the right track! Join me in this bonus episode replay as I walk you through four simple steps that will help you achieve your goals in the remaining months of the year. By the end of our time together, you'll have a renewed sense of motivation and a clear roadmap to make the rest of this year a success.
Access the show notes page here: https://www.marketerstakeflight.com/9
🥳️ Pod Pals Zoom Parties! 🥳️
If you listen to my pod, you're invited! 🌟 Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! 🎉
😍 Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
119: Embrace Visual Storytelling to Stand Out in the AEC Industry
39m · Published📸🎥 Join me as I chat with Ely Hemness from the Unfound Door Creative Agency about the 🔥 powerful role visual storytelling can play in the architecture, engineering, and construction (AEC) industry! Together, we'll explore how captivating photography and videography can elevate your firm's brand and attract your dream clients. ✨💼
Imagine capturing the essence of your projects and conveying the emotions, collaboration, and technical aspects through stunning visuals. Ely and I discuss how to align your images with your messages, create authentic content, and even leverage your team's talents and smartphone capabilities. Plus, we share cost-effective strategies to integrate visual storytelling into your marketing efforts. 💡💪💰
Don't miss this episode packed with valuable tips and strategies to take your AEC marketing to new heights. Learn how to harness the power of visual storytelling to evoke emotions, showcase your work, and make a lasting impact on your audience. 🚀🎯 Join Ely and me on this journey to unlocking the potential of visual content and watch your firm attract the clients you've always dreamed of! 💼💫🎉
🥳️ Pod Pals Zoom Parties! 🥳️
If you listen to my pod, you're invited! 🌟 Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! 🎉
😍 Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
119: Embrace Visual Storytelling to Stand Out in the AEC Industry
40m · Published📸🎥 Join me as I chat with Ely Hemness from the Unfound Door Creative Agency about the 🔥 powerful role visual storytelling can play in the architecture, engineering, and construction (AEC) industry! Together, we'll explore how captivating photography and videography can elevate your firm's brand and attract your dream clients. ✨💼
Imagine capturing the essence of your projects and conveying the emotions, collaboration, and technical aspects through stunning visuals. Ely and I discuss how to align your images with your messages, create authentic content, and even leverage your team's talents and smartphone capabilities. Plus, we share cost-effective strategies to integrate visual storytelling into your marketing efforts. 💡💪💰
Don't miss this episode packed with valuable tips and strategies to take your AEC marketing to new heights. Learn how to harness the power of visual storytelling to evoke emotions, showcase your work, and make a lasting impact on your audience. 🚀🎯 Join Ely and me on this journey to unlocking the potential of visual content and watch your firm attract the clients you've always dreamed of! 💼💫🎉
🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
118: 7 LinkedIn Company Page Updates You Can’t Ignore in 2023
25m · PublishedExplore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page.
I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage these features effectively. From scheduled posts and page notifications to clickable links and showcase pages, I share actionable strategies to enhance audience engagement and expand your brand's reach on LinkedIn. The episode concludes with a reminder to adapt, innovate, and connect with your target audience using LinkedIn's powerful tools and features.
Once you listen, share your favorite new feature on the show notes: https://www.marketerstakeflight.com/118
🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
118: 7 LinkedIn Company Page Updates You Can’t Ignore in 2023
23m · PublishedExplore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page.
I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage these features effectively. From scheduled posts and page notifications to clickable links and showcase pages, I share actionable strategies to enhance audience engagement and expand your brand's reach on LinkedIn. The episode concludes with a reminder to adapt, innovate, and connect with your target audience using LinkedIn's powerful tools and features.
Once you listen, share your favorite new feature on the show notes: https://www.marketerstakeflight.com/118
Want more AEC marketing goodness?
- Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
AEC Marketing Strategies by Marketers Take Flight has 298 episodes in total of non- explicit content. Total playtime is 144:36:37. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 15th, 2024 14:40.
