AEC Marketing Strategies by Marketers Take Flight

In this episode, I dive into how AEC firms can optimize their online marketing efforts. I cover key areas such as website optimization, conversion optimization, content promotion, and email marketing. With tips and tricks to increase your online performance, I help you stay ahead of the competition and reach your target audience effectively. So, if you're an in-house marketing professional at an architecture, engineering, or construction firm, tune in to learn how you can optimize your online marketing program for better results.

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

In this episode, I dive into how AEC firms can optimize their online marketing efforts. I cover key areas such as website optimization, conversion optimization, content promotion, and email marketing. With tips and tricks to increase your online performance, I help you stay ahead of the competition and reach your target audience effectively. So, if you're an in-house marketing professional at an architecture, engineering, or construction firm, tune in to learn how you can optimize your online marketing program for better results.

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

In this special Spring-Cleaning episode, I share 7 tips to maintain clean marketing contacts. Having a clean marketing contact list is essential for effective marketing campaigns throughout the year, not just during the holiday season. 

Here are some highlights from the episode:

• The five pieces of contact information you should track for each contact, and which additional pieces of information are "nice to have"
• How to standardize data entry and ensure that everyone who enters contact information follows these guidelines
• How to monitor new contact creation with scheduled reports, and use CRM workflows to automate contact quality control
• Why sending more marketing emails can actually help keep your contacts up-to-date, and how to remove inactive contacts from your email marketing lists
• The importance of keeping track of opt-outs and how to effectively do so

So grab a cup of coffee, pen, and paper, and get ready to take some notes to clean up your marketing contacts!

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

In this special Spring-Cleaning episode, I share 7 tips to maintain clean marketing contacts. Having a clean marketing contact list is essential for effective marketing campaigns throughout the year, not just during the holiday season. 

Here are some highlights from the episode:

• The five pieces of contact information you should track for each contact, and which additional pieces of information are "nice to have"
• How to standardize data entry and ensure that everyone who enters contact information follows these guidelines
• How to monitor new contact creation with scheduled reports, and use CRM workflows to automate contact quality control
• Why sending more marketing emails can actually help keep your contacts up-to-date, and how to remove inactive contacts from your email marketing lists
• The importance of keeping track of opt-outs and how to effectively do so

So grab a cup of coffee, pen, and paper, and get ready to take some notes to clean up your marketing contacts!

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

How do you organize your marketing files so you can find the information you need quickly? Well, in this special Spring-Cleaning episode, Lindsay Diven, CPSM shares 5 tips for cleaning up and organizing your marketing directory, including your folders and files.

Lindsay shares her personal experience of inheriting a disordered marketing drive and how she implemented a logical, organized marketing directory that made it easy for team members to access marketing collateral, resumes, etc.

She also offers best practices for each tip and encourages listeners to check out her self-starter kit, "End Your File Frustration Forever," for additional help. Tune in to learn how to keep your marketing drive organized and efficient.

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

How do you organize your marketing files so you can find the information you need quickly? Well, in this special Spring-Cleaning episode, Lindsay Diven, CPSM shares 5 tips for cleaning up and organizing your marketing directory, including your folders and files.

Lindsay shares her personal experience of inheriting a disordered marketing drive and how she implemented a logical, organized marketing directory that made it easy for team members to access marketing collateral, resumes, etc.

She also offers best practices for each tip and encourages listeners to check out her self-starter kit, "End Your File Frustration Forever," for additional help. Tune in to learn how to keep your marketing drive organized and efficient.

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

As an AEC marketing professional, have you ever submitted a proposal and immediately moved on to the next deadline without looking back? In this episode, host, Lindsay Diven, shares a game-changing proposal close-out process that can make your next proposal a bit easier and smoother.

By implementing this process, you can organize all your final documents in one place, capture new information, and provide pursuit updates to your internal team and subconsultant team members. This not only positions you as a leader for the effort but also sets you up for future success and establishes your personal brand.

In this episode, you'll learn:

• Why continuous improvement of your proposal management process is crucial
•  The two steps involved in the proposal close-out process
• Strategies for organizing your proposal files and capturing new information
• How to use a Proposal Close-Out Checklist to help you stay on track
• Plus, you'll get a fun and quirky take on how to approach spring cleaning in your proposal management process.

If you're an AEC marketing professional looking to improve your proposal management process, this episode is a must-listen. Don't forget to grab your Proposal Close-Out Checklist on the show notes page at https://www.marketerstakeflight.com/110. 

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

As an AEC marketing professional, have you ever submitted a proposal and immediately moved on to the next deadline without looking back? In this episode, host, Lindsay Diven, shares a game-changing proposal close-out process that can make your next proposal a bit easier and smoother.

By implementing this process, you can organize all your final documents in one place, capture new information, and provide pursuit updates to your internal team and subconsultant team members. This not only positions you as a leader for the effort but also sets you up for future success and establishes your personal brand.

In this episode, you'll learn:

• Why continuous improvement of your proposal management process is crucial
•  The two steps involved in the proposal close-out process
• Strategies for organizing your proposal files and capturing new information
• How to use a Proposal Close-Out Checklist to help you stay on track
• Plus, you'll get a fun and quirky take on how to approach spring cleaning in your proposal management process.

If you're an AEC marketing professional looking to improve your proposal management process, this episode is a must-listen. Don't forget to grab your Proposal Close-Out Checklist on the show notes page at https://www.marketerstakeflight.com/110. 

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

🌟✨ Set Up Your AEC Project Description System - Episode Highlights ✨🌟

Welcome to my Spring Cleaning special, where I discuss the ins and outs of maintaining and updating project information in the AEC industry! 🏗️📊🌷

🕒 Timestamps:

00:00 - Introduction

02:15 - Project Update Methods 📝

07:50 - Start with the End in Mind 🎯

10:35 - Case Study: Construction Firm in Florida 🏢🌴

17:05 - Automating Your Project Update Process 🤖

20:30 - Using a CRM System 💻

24:20 - Without a CRM System 📚

27:55 - Your Turn! Share Your Best Practices 📣

🚀 Episode Highlights:

• Dive into different project updates methods like annual updates, project milestones, pursuit-driven updates, award submittals, and initiative-driven updates 📈
• Learn the importance of starting with the end in mind to ensure you collect the right information at the right time 🎯
• Explore a case study of a Florida-based construction firm successfully managing their project updates through site visits and a well-structured process 🌴🛠️
• Discover ideas to automate the project update process to save time and effort 🤖💡
• Learn how to use CRM systems or alternative strategies if you don't have one 💻📚

Don't forget to check out the three-part blog series on writing compelling project descriptions at marketerstakeflight.com/109📝🔍

🌟Let's get our A/E/C firms' project experience up-to-date and organized! 💼

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

🌟✨ Set Up Your AEC Project Description System - Episode Highlights ✨🌟

Welcome to my Spring Cleaning special, where I discuss the ins and outs of maintaining and updating project information in the AEC industry! 🏗️📊🌷

🕒 Timestamps:

00:00 - Introduction

02:15 - Project Update Methods 📝

07:50 - Start with the End in Mind 🎯

10:35 - Case Study: Construction Firm in Florida 🏢🌴

17:05 - Automating Your Project Update Process 🤖

20:30 - Using a CRM System 💻

24:20 - Without a CRM System 📚

27:55 - Your Turn! Share Your Best Practices 📣

🚀 Episode Highlights:

• Dive into different project updates methods like annual updates, project milestones, pursuit-driven updates, award submittals, and initiative-driven updates 📈
• Learn the importance of starting with the end in mind to ensure you collect the right information at the right time 🎯
• Explore a case study of a Florida-based construction firm successfully managing their project updates through site visits and a well-structured process 🌴🛠️
• Discover ideas to automate the project update process to save time and effort 🤖💡
• Learn how to use CRM systems or alternative strategies if you don't have one 💻📚

Don't forget to check out the three-part blog series on writing compelling project descriptions at marketerstakeflight.com/109📝🔍

🌟Let's get our A/E/C firms' project experience up-to-date and organized! 💼

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit