Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

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This is The post Purchase Pro Podcast, Episode 23,

Guys, so excited for part three of our origin story. We're gonna try to do two more here making it a total of five parts. If you remember from the last episode, we are entering 2015. This is a wild year for us. We actually launched about a product per business day, actually more than that. We're gonna get into some of those details, but if you haven't caught the first two episodes yet, skip back to episode Episode 21 and 22. You're gonna love it and it'll give you a context of where we are now. You know, going into 2015, we were riding high. Because in 20 14, we had just finished a pretty good year, Shawn?

Yeah, of course you know, Russell Brunson always says that your mess becomes your message. And, oh, boy, did we have a mess. But, obviously, we're gonna get into some of that In 2014, We had just finished our first full year. Did about $3 million in sales in 20 14.

So, you know, we were moving into 2015, and Phil, I'm pretty darn good about it really, because, you know, when we first approached Amazon, So if you remember, we didn't realize how, how, I don't wanna say easy, but how, how quickly we can get started and get optimized, and start seeing some real gains. So needless to say, Seth, we were super excited Enter in 20 15 we've just pocketed three million in sales.

We had our systems, in place. We were ready to go like gangbusters. Weren't robotic.

Oh, yeah, so we get to the end of 2014, and we sit down with our small group of trusted advisors. Like you said, Shawn. And we plan to do $50 million in sales for 2015.

So, we launched 90 products in 20 14. If we're going to do 50 million, we've gotta do way more than that. So, we set the goal of launching a product per day. So 300, I think, 65 product was our goal, Don't even take a day off, just launched 365 products, and we're going to do $50 million.

So, we didn't, we didn't really hit $50 million, But we did grow from three million to 10 million in that second year. That's our second year on Amazon, and we learned a ton of stuff that we're going to be sharing with you guys, that, you know, we should not have been doing the wins that we had, we got to sell our first business. We learned about the power of owning our own audience and being able to send e-mails and what that did for us. So guys, we're gonna be sharing a lot. Super excited. John.

Of course, like you said, Seth, we did fall short of our $50 million goal that I promised. In the last episode. Remember, our, our Steering committee or advisory board, that's the proposal that we gave them. Right? $50 million.

But like I said, we did finish the year strong and collected some really valuable intel that we're going to share with you here. We launched 350 new private label products in our just 11 months, and sold about $10 million on Amazon that year.

3:40

So, some of the pitfalls, some of the wins, several of the losses, that's what we want to lay out for you here. There's some funny stories that happened in 20 15, especially, like, some of the crazy products that I came up with.

3:54

Remember, the bottle cutter or the ***** stretcher, or the net. When you're tasked, believe me, once that says, hey, we're gonna do, you know, one product per day, on average, for this year, and it's up to me to go find these opportunities, source these opportunities, have samples delivered and then make orders. That's a tall, tall task, isn't it?

0:06

This is the post purchase Pro podcast, episode 22.

0:12

And our very first year we launched 90 products, did $3 million in sales on Amazon.

0:22

Shawn Hart here, with Seth Stevens. Welcome to the Post purchase podcast.

0:26

In this episode, we're going to continue the origin story.

0:30

When Seth and I first began our Amazon careers, I guess you would call it, back in 2014 and January 2014.

0:38

The first year, we had a lot of fun.

0:41

It was a roller coaster ride ups and downs and all around, but we were able to launch 90 products in that first year of Amazon. Now, of course, as you know, not all products were successful.

0:55

But what I really liked about our strategy back in 20 14 was that we had a wide diversification of product offerings and we would launch products, if you'll remember, until we found an obvious winner.

1:10

Then we would build a brand around that winter using what we now call creative cloning, which is, You'll find out shortly, But it's how we would take a winter and expanded beyond, you know, to the point where we couldn't get any more low hanging fruit or easy sales. And then we will move on to another one.

1:30

Yeah, in our very first year, we launched 90 products. I did $3 million in sales on Amazon now.

1:36

Sean, when we talked to people over the years, it became kind of obvious that we did stuff backwards.

1:44

And by backwards, I mean, like most sellers that we ran across would pick a product, spend a long time on packaging, spend a long time on branding. Spend the longtime on, ordering, manufacturing, negotiating all of that stuff. And then they would finally do a launch and see if what they had picked out was going to be received by the market.

2:06

Where we kind of fell into it backwards was, we would pick a product and then launch it immediately just for a test and see if the product that we picked would sell in the market easily. And then if we found that it would, we would call it a winter, and then we would go back and do all that work that a lot of sellers spent a lot of time doing before they even launched. So we had an advantage that we didn't really know that we have that advantage early on, Sean. I mean, we would just find a winter, prove that it could be successful. And then go back and do all the branding work. So we did it backwards from most sellers. So knowing that we launched ...

2:48

products in year one, well that doesn't really tell the whole story because like you said, Sean, we would only keep the ones that we deemed winners. And then we would build a brand around those winners. So, out of the 90 products, a lot of them we actually, you know, sold out, just quit selling almost immediately.

3:09

But the core of it is test the product, find an opportunity, then build a brand around the opportunity shaan.

3:17

Exactly, and you kinda hit the nail on the head there.

3:21

Reminds me of, you know, whenever we would identify a hot market because of the product launch.

3:27

For us, it was never, the product was just a means to find the market. Once we find a hot market and a niche on Amazon.

3:34

Then we would use what I called earlier, creative cloning to take the product that was successful and clone that into multiple iterations. And I'll give you some examples, some of the items that we sold in the beginning set and let me know if you remember, some of these, Remember, the loop band bracelet, making kids where you would take actual tiny rubber bands and use allude to to make bracelets for your f

0:06

This is the post purchase Pro podcast, episode 22.

0:12

And our very first year we launched 90 products, did $3 million in sales on Amazon.

0:22

Shawn Hart here, with Seth Stevens. Welcome to the Post purchase podcast.

0:26

In this episode, we're going to continue the origin story.

0:30

When Seth and I first began our Amazon careers, I guess you would call it, back in 2014 and January 2014.

0:38

The first year, we had a lot of fun.

0:41

It was a roller coaster ride ups and downs and all around, but we were able to launch 90 products in that first year of Amazon. Now, of course, as you know, not all products were successful.

0:55

But what I really liked about our strategy back in 20 14 was that we had a wide diversification of product offerings and we would launch products, if you'll remember, until we found an obvious winner.

1:10

Then we would build a brand around that winter using what we now call creative cloning, which is, You'll find out shortly, But it's how we would take a winter and expanded beyond, you know, to the point where we couldn't get any more low hanging fruit or easy sales. And then we will move on to another one.

1:30

Yeah, in our very first year, we launched 90 products. I did $3 million in sales on Amazon now.

1:36

Sean, when we talked to people over the years, it became kind of obvious that we did stuff backwards.

1:44

And by backwards, I mean, like most sellers that we ran across would pick a product, spend a long time on packaging, spend a long time on branding. Spend the longtime on, ordering, manufacturing, negotiating all of that stuff. And then they would finally do a launch and see if what they had picked out was going to be received by the market.

2:06

Where we kind of fell into it backwards was, we would pick a product and then launch it immediately just for a test and see if the product that we picked would sell in the market easily. And then if we found that it would, we would call it a winter, and then we would go back and do all that work that a lot of sellers spent a lot of time doing before they even launched. So we had an advantage that we didn't really know that we have that advantage early on, Sean. I mean, we would just find a winter, prove that it could be successful. And then go back and do all the branding work. So we did it backwards from most sellers. So knowing that we launched ...

2:48

products in year one, well that doesn't really tell the whole story because like you said, Sean, we would only keep the ones that we deemed winners. And then we would build a brand around those winners. So, out of the 90 products, a lot of them we actually, you know, sold out, just quit selling almost immediately.

3:09

But the core of it is test the product, find an opportunity, then build a brand around the opportunity shaan.

3:17

Exactly, and you kinda hit the nail on the head there.

3:21

Reminds me of, you know, whenever we would identify a hot market because of the product launch.

3:27

For us, it was never, the product was just a means to find the market. Once we find a hot market and a niche on Amazon.

3:34

Then we would use what I called earlier, creative cloning to take the product that was successful and clone that into multiple iterations. And I'll give you some examples, some of the items that we sold in the beginning set and let me know if you remember, some of these, Remember, the loop band bracelet, making kids where you would take actual tiny rubber bands and use allude to to make bracelets for your f

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This is the post purchase Pro podcast, episode 21, season two.

My business was only two years old. We did $27 million in the final nine months and it sold that business from just over $13 million to private equity.

Guys, welcome to The Post Purchase Pro podcast. This is episode 21, a brand new season, starts our season two of our podcast. Today. It's gonna be 1 of 5 in a series that we're doing about the origin story of our business career guy. Super excited to, to bring to you guys a story of why post purchase marketing matters so much to us.

All of the, the holes that we fell in, along the way, all the mistakes that we made, but then we're going to share with you how we can jump over them now and the successes that we're experiencing after many, many failures, Shawn?

Exactly, so welcome to season two everyone. Thank you for your trust, in your time and attention.

In this episode 21, we're going to talk about our origin story and, it kinda, just because I'm about 17 years older than Seth or so, it makes my origin story have to proceed his. So, we'll find out more about Sets, smoothies and Pokemon cards later, we hope. But it all started for me, when I was a teenager of 16 years old.

I was selling roses, and, know the thing about the rose businesses that, once you cut arose, you can't put it back on the rose tree set, so it was a perishable business.

It didn't really fit in very well with my lazy sort of personality as a teenager, but what we did, Seth, is we would import fresh cut flowers directly from the farmers on the growers in South America. And then myself and my team, and later on, my wholesalers would go out and sell these flowers like on the side of the road and in the van.

And things like that, that I share on some of our earlier webinars and whatnot.

So the reason I wanted to go all the way back to Rosa Seth is because when we were selling roses, it became painfully obvious to myself and our employees of the We didn't really call the customer base or customer list.

It was sort of a route, you know, like, for example, we would sell on this location on Wednesday, over here on Thursday, Friday, Saturday, And what happened was we were able to generate a following, and that following would look for us to be any separate locations. Now, obviously, set, I was creating a customer base and a fall winter customer list. But we just didn't poll that. We call it the route It'd be. Like, I had my once they spot a Thursday, Friday, Saturday, Sunday.

And then, you know, the holidays. it was kind of every man for himself.

So it didn't really become obvious until later when I would kind of, uh, deviate, if you will, away from my route that our sales would would suffer.

Because what we didn't realize was we had repeat customers who were buying every week, remember, roses are perishable.

So, you know, if you knew that every other Friday, you could count on the guy being down at the street or at the exit ramps on roses, Then you would just kinda make it a habit, you know, to bring your wife's roses.

So, it was there set that I realize, Now, looking back, the value of delivering a good quality product, and having a following, quote, unquote, customer list.

Yeah, Shawn, And also, you also learn the power of traffic, right?

3:40

Literal traffic, and having, like, the same relationship with the same people over and over and over again.

3:48

So, you know, you're 16 years old, you're understanding traffic, and you're starting to understand the value of a relationship with your customers. So let's jump in, John. I know we have a lot to cover.

3:59

Yeah.

4:00

Roses was funny, you know, it was a great first business, because, you know, when you had a

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This is the post purchase Pro podcast, episode 21, season two.

My business was only two years old. We did $27 million in the final nine months and it sold that business from just over $13 million to private equity.

Guys, welcome to The Post Purchase Pro podcast. This is episode 21, a brand new season, starts our season two of our podcast. Today. It's gonna be 1 of 5 in a series that we're doing about the origin story of our business career guy. Super excited to, to bring to you guys a story of why post purchase marketing matters so much to us.

All of the, the holes that we fell in, along the way, all the mistakes that we made, but then we're going to share with you how we can jump over them now and the successes that we're experiencing after many, many failures, Shawn?

Exactly, so welcome to season two everyone. Thank you for your trust, in your time and attention.

In this episode 21, we're going to talk about our origin story and, it kinda, just because I'm about 17 years older than Seth or so, it makes my origin story have to proceed his. So, we'll find out more about Sets, smoothies and Pokemon cards later, we hope. But it all started for me, when I was a teenager of 16 years old.

I was selling roses, and, know the thing about the rose businesses that, once you cut arose, you can't put it back on the rose tree set, so it was a perishable business.

It didn't really fit in very well with my lazy sort of personality as a teenager, but what we did, Seth, is we would import fresh cut flowers directly from the farmers on the growers in South America. And then myself and my team, and later on, my wholesalers would go out and sell these flowers like on the side of the road and in the van.

And things like that, that I share on some of our earlier webinars and whatnot.

So the reason I wanted to go all the way back to Rosa Seth is because when we were selling roses, it became painfully obvious to myself and our employees of the We didn't really call the customer base or customer list.

It was sort of a route, you know, like, for example, we would sell on this location on Wednesday, over here on Thursday, Friday, Saturday, And what happened was we were able to generate a following, and that following would look for us to be any separate locations. Now, obviously, set, I was creating a customer base and a fall winter customer list. But we just didn't poll that. We call it the route It'd be. Like, I had my once they spot a Thursday, Friday, Saturday, Sunday.

And then, you know, the holidays. it was kind of every man for himself.

So it didn't really become obvious until later when I would kind of, uh, deviate, if you will, away from my route that our sales would would suffer.

Because what we didn't realize was we had repeat customers who were buying every week, remember, roses are perishable.

So, you know, if you knew that every other Friday, you could count on the guy being down at the street or at the exit ramps on roses, Then you would just kinda make it a habit, you know, to bring your wife's roses.

So, it was there set that I realize, Now, looking back, the value of delivering a good quality product, and having a following, quote, unquote, customer list.

Yeah, Shawn, And also, you also learn the power of traffic, right?

3:

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What happens when we reimagine business, culture, and life? Start by asking the questions.

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This is the post purchase pro Podcast, episode 20.

When you get this stuff right, your Amazon business, it can literally triple your profitability overnight.

Welcome guys to another episode of The post Purchase Pro podcast.

Super excited to be here again talking to you about how to make more profit on Amazon.

And today we're going to be talking about something that most Amazon sellers never even think about. We're going to be talking about selling more in terms of upsells, cross sells, down sells, and then continuity and Amazon sellers normally think in terms of product listings and things like that.

But really, the way that you create value for your customer and that you make more money per customer is by doing these things.

So, I'm just gonna walk through each one of these and we'll jump into it Shawn.

So an upsell is a bigger or better version of the exact same thing that you're already selling. And we're gonna get into some examples here in a minute.

Just gonna give you, the high level definition across cell is a complimenting product that can enhance the product of the first product that you sold them, right?

A down sell would be a cheaper or smaller option or a stripped down version of the same product, and then a continuity.

It's pretty obvious, but it's a membership or subscription. You know, that typically would be billed monthly or integrate recurring method, so we're going to jump into how each one of these can help you grow your Amazon business, because no, a lot of sellers are just plain.

Ignoring this Yeah. Welcome, everyone. Today is going to be a quick, short episode.

Seth and I just finished yesterday, our annual retreat, where we host these other amazing entrepreneurs from all over the world, man, we are cooked from three days of intense sharing. And you know what it says?

I'm so thankful man that we have the opportunity to be in a position where This type of business is Amazon third party selling.

The sky truly is the limit and really, our sales and our profitability is limited to the amount that we can grow and and and share with others. You know? And as we add to our arsenal of tactics you know like over the weekend it was just amazing of all the information that was shared there. And, you know, really it humbles me set to be a part of that and you know, to have access to such such brilliant minds in our industry. And it makes you start thinking. So, that's why you, and I decided to talk about upsells and cross sells, because like you said, set, most Amazon sellers, it's not even on your radar because you're just focused on grabbing that initial order.

So if you think about something like McDonald's, for example, which is in America, at least, we're all super familiar with, if you think about, like, a double or talk about the, a hamburger, or McDonald's, you know, a simple hamburger, An upsell could be a double hamburger with cheese or a double. Cheeseburger OK.

A cross sale, like you said.

Something that would enhance the experience is adding french fries and a soft drink.

A down sell maybe like a junior size, hamburger, or a kid sized hamburger. And continuity at McDonald's can be just as simple as a download, the macdonalds app, let us send you coupons and offers for free food and discounts.

3:28

You know, you don't have to overthink this but it's, it's very, very important When you understand this type of thing that you implement that in your business. Now, of course, says, Amazon Seller is not really thinking about this because why?

3:43

Right. Well, I mean because it takes a customer list or it takes a way to engage that customer.

3:48

This is the post purchase pro Podcast, episode 20.

When you get this stuff right, your Amazon business, it can literally triple your profitability overnight.

Welcome guys to another episode of The post Purchase Pro podcast.

Super excited to be here again talking to you about how to make more profit on Amazon.

And today we're going to be talking about something that most Amazon sellers never even think about. We're going to be talking about selling more in terms of upsells, cross sells, down sells, and then continuity and Amazon sellers normally think in terms of product listings and things like that.

But really, the way that you create value for your customer and that you make more money per customer is by doing these things.

So, I'm just gonna walk through each one of these and we'll jump into it Shawn.

So an upsell is a bigger or better version of the exact same thing that you're already selling. And we're gonna get into some examples here in a minute.

Just gonna give you, the high level definition across cell is a complimenting product that can enhance the product of the first product that you sold them, right?

A down sell would be a cheaper or smaller option or a stripped down version of the same product, and then a continuity.

It's pretty obvious, but it's a membership or subscription. You know, that typically would be billed monthly or integrate recurring method, so we're going to jump into how each one of these can help you grow your Amazon business, because no, a lot of sellers are just plain.

Ignoring this Yeah. Welcome, everyone. Today is going to be a quick, short episode.

Seth and I just finished yesterday, our annual retreat, where we host these other amazing entrepreneurs from all over the world, man, we are cooked from three days of intense sharing. And you know what it says?

I'm so thankful man that we have the opportunity to be in a position where This type of business is Amazon third party selling.

The sky truly is the limit and really, our sales and our profitability is limited to the amount that we can grow and and and share with others. You know? And as we add to our arsenal of tactics you know like over the weekend it was just amazing of all the information that was shared there. And, you know, really it humbles me set to be a part of that and you know, to have access to such such brilliant minds in our industry. And it makes you start thinking. So, that's why you, and I decided to talk about upsells and cross sells, because like you said, set, most Amazon sellers, it's not even on your radar because you're just focused on grabbing that initial order.

So if you think about something like McDonald's, for example, which is in America, at least, we're all super familiar with, if you think about, like, a double or talk about the, a hamburger, or McDonald's, you know, a simple hamburger, An upsell could be a double hamburger with cheese or a double. Cheeseburger OK.

A cross sale, like you said.

Something that would enhance the experience is adding french fries and a soft drink.

A down sell maybe like a junior size, hamburger, or a kid sized hamburger. And continuity at McDonald's can be just as simple as a download, the macdonalds app, let us send you coupons and offers for free food and discounts.

3:28

You know, you don't have to overthink this but it's, it's very, very important When you understand this type of thing that you implement that in your business. Now, of course, says, Amazon Seller is not really thinking about this because why?

3:43

Right. Well, I mean because it takes a customer list or it takes a way to engage that customer.

3:48

This is the post purchase Pro Podcast, Episode 19. Don't forget all the basic, boring stuff in your Amazon Business.

It takes more than a few large bricks to build a complete bridge to your dream business. Some of the bricks are small, and some are large but all are equally important.

Welcome guys to The Post Purchase Pro Podcast.

Today, we're going to be talking about the fundamentals, the boring stuff, as you would say, Sean and how the boring stuff really does make all the difference. Right?

I mean, how many times have we juggled a bunch of different things at the same time?

And if you drop the fundamental, if you drop the boring one, then it all comes crashing down, John.

It's the boring stuff would be considered the glue. That holds everything together. And I heard some, some assays I was hanging out with, for awhile said, you know what, Keep the first thing, the first thing, or keep the main thing, the main thing?

You know, when you're scaling a business, we all seem to get attracted all these different sacked shiny objects. We get attracted to the next tactic. The magic button, the easy button.

The major ninja strategy that's going to move your business forward with no effort on your part. You know what I mean? Well, we all know that's not reality.

So, we have to keep the main thing, the main thing, and if we don't, then our business will suffer because we didn't even get to where we're at right now.

By focusing on only those large bricks to your bridge, you're talking about. But, you know, we did that by brick by brick, small, tiny bricks, one on another, to lead to where we are, You know, when you think about how an ant devours a tiger or how a slave build a pyramid back in ancient Egypt.

1:49

Know what happened. one brick at a time. one tiny bite at a time.

1:53

So, it's those small, fundamental steps when repeated, can almost complete any task laid out before you. So, no set.

2:03

It seems to me, you know, whenever our business was struggling, if you'll remember, we were either focused way up here on these, these huge tactics that were supposed to advance us, you know, fast forward and skip all the boring stuff.

2:17

Or conversely, we were focused on, know what, wherever trip hazard was at our feet, instead of just moving straight forward ahead, taking care of the boring stuff first, before you ever decide to tackle something huge.

2:31

Well, I think you're right, John. So let's, know. one of the things that comes to mind as you were talking areas like what is the fundamental, what is the boring stuff? Well, everything becomes boring once you have it nailed.

2:42

Like, everything becomes routine like once the latest and greatest strategy and tactic that you're discovering now. If you do it as many times as What it really takes to succeed, it's gonna be boring. So, like when you know, when we were first starting out shot, I remember we would discover like A strategy like that were amazing.

3:02

And then we come back to our team and be like, did you do A and B, because A and B, you know, every single time we knew that, it would work.

3:09

And they weren't, because it was the, the old thing, the boring thing.

3:13

So whatever it is, that's, the, that's driving the results in your business that could be different than our business.

3:19

But if you discovered a strategy, and you know every single time you do, it adds five or 10%, you gotta do it every single time. Don't let those things die. Just because it's boring, So the latest strategies are wonderful to keep pushing, But once you find something that works, you gotta keep doing it. You can't drop that boring stuff.

3:40

Yeah, of course.

3:4

This is the post purchase Pro Podcast, Episode 19. Don't forget all the basic, boring stuff in your Amazon Business.

It takes more than a few large bricks to build a complete bridge to your dream business. Some of the bricks are small, and some are large but all are equally important.

Welcome guys to The Post Purchase Pro Podcast.

Today, we're going to be talking about the fundamentals, the boring stuff, as you would say, Sean and how the boring stuff really does make all the difference. Right?

I mean, how many times have we juggled a bunch of different things at the same time?

And if you drop the fundamental, if you drop the boring one, then it all comes crashing down, John.

It's the boring stuff would be considered the glue. That holds everything together. And I heard some, some assays I was hanging out with, for awhile said, you know what, Keep the first thing, the first thing, or keep the main thing, the main thing?

You know, when you're scaling a business, we all seem to get attracted all these different sacked shiny objects. We get attracted to the next tactic. The magic button, the easy button.

The major ninja strategy that's going to move your business forward with no effort on your part. You know what I mean? Well, we all know that's not reality.

So, we have to keep the main thing, the main thing, and if we don't, then our business will suffer because we didn't even get to where we're at right now.

By focusing on only those large bricks to your bridge, you're talking about. But, you know, we did that by brick by brick, small, tiny bricks, one on another, to lead to where we are, You know, when you think about how an ant devours a tiger or how a slave build a pyramid back in ancient Egypt.

1:49

Know what happened. one brick at a time. one tiny bite at a time.

1:53

So, it's those small, fundamental steps when repeated, can almost complete any task laid out before you. So, no set.

2:03

It seems to me, you know, whenever our business was struggling, if you'll remember, we were either focused way up here on these, these huge tactics that were supposed to advance us, you know, fast forward and skip all the boring stuff.

2:17

Or conversely, we were focused on, know what, wherever trip hazard was at our feet, instead of just moving straight forward ahead, taking care of the boring stuff first, before you ever decide to tackle something huge.

2:31

Well, I think you're right, John. So let's, know. one of the things that comes to mind as you were talking areas like what is the fundamental, what is the boring stuff? Well, everything becomes boring once you have it nailed.

2:42

Like, everything becomes routine like once the latest and greatest strategy and tactic that you're discovering now. If you do it as many times as What it really takes to succeed, it's gonna be boring. So, like when you know, when we were first starting out shot, I remember we would discover like A strategy like that were amazing.

3:02

And then we come back to our team and be like, did you do A and B, because A and B, you know, every single time we knew that, it would work.

3:09

And they weren't, because it was the, the old thing, the boring thing.

3:13

So whatever it is, that's, the, that's driving the results in your business that could be different than our business.

3:19

But if you discovered a strategy, and you know every single time you do, it adds five or 10%, you gotta do it every single time. Don't let those things die. Just because it's boring, So the latest strategies are wonderful to keep pushing, But once you find something that works, you gotta keep doing it. You can't drop that boring stuff.

3:40

Yeah, of course.

3:4

This is the post purchase Pro podcast, Episode 18, How to Get Your Existing Amazon Customers to Pay for Your Sponsored Ads.

Get your existing Amazon customers to pay for your sponsored Ads. It's like walking into a casino and playing on the houses money. Every time, you cannot lose.

Hey, welcome to the episode, guys.

We're talking today about making your existing customers more valuable. And it's much, much easier than going out and finding fresh new customers every single month.

And a lot of us are using PPC or sponsored ads on Amazon. And we use that to drive more traffic to our Amazon listings, and create sales. Well, that's great.

It's a good start, Seth, but when you can make those customers on Amazon, more valuable through additional sales, and follow up sales, and then re-allocate those profits back into PPC. It's literally like, getting your existing Amazon customers to pay for your sponsored ads. It's like walking into a casino and playing on the houses money. Every time You cannot lose.

1:11

Yeah, Sean. So I think I'll try to break it down a little bit for everyone in terms of how we think about this in our business. So, like, let's say that we created a sale on Amazon, and we've made $5 in profit.

1:23

Now, out of that $5 in profit, you had to spin some of it on PPC to acquire that customer. It doesn't really matter what it is, but you had to spend some of it to get the exposure if you're not organically ranked for that sale, right?

1:36

So let's think about this, Let's just say that you made $5. Now, if you call it quits there, the most you're ever gonna make is $5. You could spend all of that on ads pretty easily on Amazon. And now you have made a sale, but you didn't have any profit. But let's imagine this scenario.

1:51

Let's imagine that you re-engage your customer after the purchase from you one time, and you sell them three additional units over the next 90 days.

2:00

Now, instead of just making one sale at $5 profit, you have a total of $20 total profit that you can spend out of to acquire that customer.

2:09

So it's like, literally what you said, John, having your customer pay for your sponsored ads, because you can take that additional profit that we made by generating those extra sales to buy more ads. And you can choose how much of that profit you want to keep.

2:24

You don't have to keep the whole $15 extra profit. Because if you made those three extra sales, you can literally keep some of it and then redeploy the rest of it to drive more sales, more ranking that way. You can capture more customer e-mails and phone numbers and re-engage even more customers. And it kind of creates this virtuous cycle, right.

2:46

Exactly, Seth.

2:47

and you know, since the beginning of time, from the very first business that was established and used any type of paid marketing to attract new customers, the one who could spend the most amount of money to attract a new customer always wins the long game, right? And sometimes, we forget about that because Amazon willingly sends us traffic to our listings.

3:09

But if we re-allocate those profits on paid marketing, then it's like that self reinforcing virtuous cycle that you like to explain sometimes?

3:20

Yeah, exactly.

3:21

So in Amazon it's kinda like a supercharged reinforced cycle because they give you additional ranking for more sales. So it's like you get them you get a sale and you get a new customer, which in our world that means that we capture the e-mail and the phone number so we can remarket to them after the fact.

3:38

And what does that do? Well? Because we have their information we're able to reach out to the them again and create more sales with that exact same customer. It makes sense, right? So that m