Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

This is the Post Purchase Pro podcast. Episode three.

0:29

I can't believe that massive sellers are being shut down right now because of their product inserts, violating Amazon's terms of service.

0:39

Welcome to the Post Purchase Pro Podcast.

0:43

This is the only podcast that dives deep into post purchase marketing to help Amazon sellers increase sales ranking reviews and profits.

0:54

It's everything that happens after the initial sale. That makes a difference we call it the back end.

1:01

Welcome folks episode number three. We're talking about product inserts. This is a very timely subject. Why Seth?

1:12

Sean, well, and my perspective in search are always timely, because it's the best way to build a customer list when you're an Amazon seller, but it's even more timely.

1:22

Because there's lots and lots of things happening in the news right now with Amazon product inserts, big sellers. In fact, several large sellers have been caught violating US.

1:35

The Amazon terms of service with their inserts for manipulating reviews, and it's got a lot of Amazon sellers nervous about their product enter, but we're here to break that down for you and explain exactly what you should not be doing. As well as some of the strategies that work really, really well, and stay within Amazon's Terms of Service. So you never have to worry about the safety and the security of your bit.

2:02

You know what? I just can't understand. Surf?

2:07

What's on, what's that?

2:10

I can't believe that massive sellers are being shut down right now because of their product inserts, violating Amazon's terms of service.

2:19

Inserts are one of the most powerful tools that we've ever used when it comes to building, maintaining a customer list and therefore, relationship with our customers.

2:28

I can't imagine, set our Amazon business ever surviving to the tune of eight figures, sales and beyond and all of the massive exits that we've had with our Amazon brands.

2:42

Can you even see something like that happening without a customer list?

2:48

It's almost hard to believe that anyone could be successful in our industry.

2:54

Without building a customer list And search have always been the most powerful way that we've used one of many ways to not only build a customer list, but to build a customer list that looks forward to receiving our marketing and taken us up on the offers and the actions that we're asking for them.

3:12

So it was important for us today Seth to talk about product in search because as we see all of our colleagues, even our competitors, even friendly competitors. And those that we know in our business get slapped by Amazon because they're approaching him in search from the wrong angle.

3:31

It was important that we talk about this today, but I would implore you if you're listening to this now, go to Amazon.

3:37

Look at any large household name, brand product, any consumer, packaged, good, buy any Fortune 500 company or even larger companies that does not include, yeah.

3:50

A URL for their website, you're not going to buy anything from Procter and Gamble brands from Nike from any of the major household names that doesn't have their URL on the packaging.

4:03

So it's insane to me says that a lot of our colleagues are riding, then going, ma'am, my Amazon account will shut down.

4:10

Because revie, manipulation and product in search, but it doesn't have to be that way. And that's what we're going to talk about.

4:17

When it comes to product in search, Seth, let's talk about positioning, and how to position what we mean by positioning, I ran search, and how to better position and insert to be well within the terms of service.

4:33

Yeah, exactly, John, actually, I

For the full product funnel flow visit: https://www.postpurchasepro.com/flow

For the AOV screenshot visit: https://www.postpurchasepro.com/episode2

For the full product funnel flow visit: https://www.postpurchasepro.com/flow

For the AOV screenshot visit: https://www.postpurchasepro.com/episode2

What is Post Purchase PRO Podcast? Who are we? Why are we podcasting? What's this all about and how can it help your Amazon business?

Seth and Shawn take you back to the beginning, when post purchase marketing was first introduced into their Amazon business.

This "post purchase" marketing has enabled us to sell more, rank faster, and make more profits than other sellers.

What effect did this have on our business?

What is "The Backend"

What to expect in subsequent episodes.

Transcript: 

This is the post-purchase pro podcast episode one. We quickly discovered that just over 40% of our revenue was coming from our post purchase marketing.
Welcome To the post-purchase pro podcast. This is the only podcast that dives deep into post-purchase marketing to help you. Amazon sellers increase sales, ranking reviews, and profits.
It's everything that happens after the initial sale. It's a difference. We call this the back end. Welcome. We're glad you're joining us today for episode one.
Before we get started, let's jump in real quick, Seth and tell folks who we are. First of all, my name is Shawn Hart of post-purchase pro.
I grew up in a small town in central Indiana back in the nineties. So I'm a little bit long in the tooth, right?
And it just so happens that my cohost, Mr. Seth Stevens is from the exact same small town, although we never knew each other growing up, it was destiny that our paths would cross at some points that say, hello.
Hey everyone, thank you, Shawn. For the quick little intro there, as you said, I am Seth Stevens and we are so excited to be here, Shawn, both you and I have shared a lifelong passion for business and entrepreneurship, and that's what brought us together early on in my career.
Um, you were a little bit more experienced, I'll say running a, a very successful business at the time, actually did a little stint in your marketing office and learned a ton.
And then that brought us, you know, a decade later to this point where we're having a ton of fun, helping Amazon sellers maximize their profitability with post-purchase marketing.
That's great, buddy. Thank you for calling me old in a nice way. So now you know who we are. Let's talk a little bit about history.
So I cut my teeth starting my first business in high school, actually selling roses on the streets, not only in our little small town in central Indiana, but also at other points all around the Midwest and experienced lots of different style of business, sold different products through different platforms.
But when I learned the true importance of what we call direct response marketing, finally, I was able to broadcast my message through specific advertising to the masses.
And that's when I really blew up. And actually, when you were just fresh out of college, Seth, that's when you joined me with a brief tenor, my marketing company in Indianapolis as an intern, and kind of got your feet wet a little bit when it comes to direct response.
Now, when I say direct response, if you're not familiar with the term, this is marketing or advertising that asked for a quote unquote direct response from the consumer.
So what we were doing back in the days, if you want to call it that. So we were offering our own imported products, branded products directly to the end user using television ads, newspaper ads, direct mail, email, and the light.
And when you're paying for space ads in the direct response industry, regardless of the platform being newspaper, print magazines, TV, radio, as a matter, every single ad is tracked down to what the actual response is from that ad.
Now, the reason I'm telling you that is because when Seth and I jumped into the Amazon business, it was, it was the direct response exposure that I had had.
And Seth had had previous before we started our Amazon business that we found out later had a very, very positiv

What is Post Purchase PRO Podcast? Who are we? Why are we podcasting? What's this all about and how can it help your Amazon business?

Seth and Shawn take you back to the beginning, when post purchase marketing was first introduced into their Amazon business.

This "post purchase" marketing has enabled us to sell more, rank faster, and make more profits than other sellers.

What effect did this have on our business?

What is "The Backend"

What to expect in subsequent episodes.

Transcript: 

This is the post-purchase pro podcast episode one. We quickly discovered that just over 40% of our revenue was coming from our post purchase marketing.
Welcome To the post-purchase pro podcast. This is the only podcast that dives deep into post-purchase marketing to help you. Amazon sellers increase sales, ranking reviews, and profits.
It's everything that happens after the initial sale. It's a difference. We call this the back end. Welcome. We're glad you're joining us today for episode one.
Before we get started, let's jump in real quick, Seth and tell folks who we are. First of all, my name is Shawn Hart of post-purchase pro.
I grew up in a small town in central Indiana back in the nineties. So I'm a little bit long in the tooth, right?
And it just so happens that my cohost, Mr. Seth Stevens is from the exact same small town, although we never knew each other growing up, it was destiny that our paths would cross at some points that say, hello.
Hey everyone, thank you, Shawn. For the quick little intro there, as you said, I am Seth Stevens and we are so excited to be here, Shawn, both you and I have shared a lifelong passion for business and entrepreneurship, and that's what brought us together early on in my career.
Um, you were a little bit more experienced, I'll say running a, a very successful business at the time, actually did a little stint in your marketing office and learned a ton.
And then that brought us, you know, a decade later to this point where we're having a ton of fun, helping Amazon sellers maximize their profitability with post-purchase marketing.
That's great, buddy. Thank you for calling me old in a nice way. So now you know who we are. Let's talk a little bit about history.
So I cut my teeth starting my first business in high school, actually selling roses on the streets, not only in our little small town in central Indiana, but also at other points all around the Midwest and experienced lots of different style of business, sold different products through different platforms.
But when I learned the true importance of what we call direct response marketing, finally, I was able to broadcast my message through specific advertising to the masses.
And that's when I really blew up. And actually, when you were just fresh out of college, Seth, that's when you joined me with a brief tenor, my marketing company in Indianapolis as an intern, and kind of got your feet wet a little bit when it comes to direct response.
Now, when I say direct response, if you're not familiar with the term, this is marketing or advertising that asked for a quote unquote direct response from the consumer.
So what we were doing back in the days, if you want to call it that. So we were offering our own imported products, branded products directly to the end user using television ads, newspaper ads, direct mail, email, and the light.
And when you're paying for space ads in the direct response industry, regardless of the platform being newspaper, print magazines, TV, radio, as a matter, every single ad is tracked down to what the actual response is from that ad.
Now, the reason I'm telling you that is because when Seth and I jumped into the Amazon business, it was, it was the direct response exposure that I had had.
And Seth had had previous before we started our Amazon business that we found out later had a very, very positiv