Your Law Firm is a Business. Take it to the Next Level

In this episode, Mark talks about one of the most mission-critical systems for any law firm - email. Email is a system that doesn’t get the respect it deserves and is often overlooked. However, there are some things to consider before diving into using email in your law firm. Mark shares all the important information you need to know before setting your business up in an email system to ensure it works for you.

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

• The standard email options Mark sees
• The benefits of Cloud email
• The risks of other email options
• A quick dive into the ideal law firm internet setup (this gets a little technical!)

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Follow us on Twitter
• Follow us on Instagram
• Follow us on Facebook
• Book A Consultation at GNGF 
• streamlined.legal 
• youtube.com/@GetNoticedGetFound
• youtube.com/@streamlined-legal

ACTION STEPS:

• If you are not using enterprise cloud storage, do some research and think about the benefits and potential cost savings I outlined here.
• If you are using an enterprise cloud storage provider like Google Workspace or Office 365 - do a little research on some of the admin steps for selecting the geography, looking into HIPAA if that applies to you, or some of the other legal-specific features like vault and retention policies.
• Don’t forget a very important step today…be one of the listeners that help us get to our goal of adding 200 more listeners before our 100th episode by sharing our podcast with your colleagues or on your social media feed: 
• @NextLevel_Legal on Twitter or @nextlevel.legal on Instagram & Facebook. 
  ***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

In this episode, we are breaking down flat fees! Flat fees serve as a great opportunity to provide more certainty and benefit to your client. They are also beneficial to you if you understand how much time, effort, and expenses go into every case. It will take a little work to know how much you put into every case, but the more you know, the better off you will be!

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

• What value billing means
• What it costs to provide a flat fee service
• Where we can get in trouble

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• 5 Ways Flat Fee Attorneys Earn More by Clio
• Follow us on Twitter
• Follow us on Instagram
• Follow us on Facebook
• Book A Consultation at GNGF 
• The Legal Marketing Academy
• streamlined.legal
• youtube.com/@GetNoticedGetFound
• youtube.com/@streamlined-legal 

ACTION STEPS:

• If you are already offering a flat fee service, take some time to see if you have the data you need to determine how much that service is costing you to provide.
• If you have the data, then compare it to how much you charged so that you can see how profitable you were.
• And if you don’t have the data, figure out how you can start collecting that data for the future, and yes, for some of you, that will mean tracking your time.
  ***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

In this episode, we discuss the book, “The Checklist Manifesto,” by Atul Gawande. Gawande is a doctor, so the majority of his examples are from a doctor’s perspective. However, many concepts are transferable between industries, including the legal field. Listen in as we go into where checklists came from, how they are beneficial, and their legal application.

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

• Why have a checklist, and how the checklist came to be
• The problems a checklist is designed to fix
• The legal application
• The difference between a checklist and a workflow

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. 

Supporting Resources:

streamlined.legal 
The Checklist Manifesto 
Follow us on Twitter
Follow us on Instagram
Follow us on Facebook
Book A Consultation at GNGF 
The Legal Marketing Academy

ACTION STEPS:

Go back to your office and either look into your file or talk to your team and ask, “Do we have any file we consider a checklist?” I want you to take that checklist once you find them.
Take a look at it and identify if it is a checklist or a workflow. If it is a checklist, then use it to build out some workflows in more detail.
***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Can you believe we are already celebrating the second anniversary of Your Law Firm Is a Business? We certainly can’t! In this episode, we spend some time reminiscing on the past two years of episodes and going over a few of our favorite moments. We will wrap up by discussing what we anticipate for the next two years. We couldn’t have made it this far without our listeners – thank you for supporting us, and we are eager for another two years with all of you!

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

• A couple of our favorite episodes and key things we taught each other
• What we have learned about hosting a podcast
• What we want the next two years to look like

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

All Podcast Episodes 
Episode 15 
Episode 54 
Follow us on Twitter
Follow us on Instagram
Follow us on Facebook
Book A Consultation at GNGF 
The Legal Marketing Academy

ACTION STEPS:

• The first action step is to go back and listen to some of the episodes we mentioned on this podcast.
• The second step is to help us with our goal of getting just 200 more listeners before our 100th episode by sharing our podcast with your colleagues or on your social media feed: 
  
  • @NextLevel_Legal on Twitter or @nextlevel.legal on Instagram & Facebook.
    ***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

We had some fun at the 2023 ABA Tech Show! We went to many sessions, discovered many new and interesting vendors, and, of course, learned about a lot of new technology. From the keynote to the lunch and learn, every session was informational. There was also a notable thread throughout the sessions surrounding AI and what its impact has been and will be in the legal field.

Listen in for a quick recap of the sessions we experienced. We hope to see you there next year!

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

• The keynote with Jack Newton
• “Process Mapping Made Easy” with Jen Lee Law and Danielle Hall
• “Better Client Communication Through Automation”
• How to become an anti-fragile law firm
• ChatGPT for lawyers
• Flat fee billing with Ashley Pepitone and Regina Edwards
• Humanizing your client experience with technology

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Follow us on Twitter
Follow us on Instagram
Follow us on Facebook
Book A Consultation at GNGF 
The Legal Marketing Academy

ACTION STEPS:

• Go to your calendar now, mark off the days of the next ABA Techshow… Check that out online and see that exact dates. Put them on the calendar now so you’ve got that time blocked and go ahead and start looking at the reservations, start looking at different products that we are they’re gonna represent again here next year and all the major practice management software, in here if you’re using of those there are such a large variety of technology that they represented and go ahead and make a plan to come next year, you have a whole time to prepare for this. Go ahead make your plans now and see you next year at tech show.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we continue our conversation with Danny Ozment from Emerald City Productions. We discussed many aspects of getting started in podcasting as a lawyer, including how a podcast can turn into actual prospective clients for a law firm.

A podcast helps to gain listeners' trust, build relationships and eventually generate leads and referrals. If you are ready to settle in for the long run, a podcast can help you uplevel your business in ways you never expected.

If you haven’t heard part one yet, we recommend going back to it so you can hear all of Danny’s tips for starting a podcast as a lawyer!

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

• How to think of the target listeners when recording
• How a podcast can turn into actual prospective clients for a law firm
• What you should think about once you start a podcast
• What technology to use

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Follow us on Twitter

Follow us on Instagram

Follow us on Facebook

Book A Consultation at GNGF 

The Legal Marketing Academy

emeraldcitypro.com

ACTION STEPS:

• Don’t overthink it

• Start ugly

• Contact Emerald City Pro and schedule a call

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

This episode is a bit meta because it’s a podcast about podcasts! We have a conversation with trusted expert Danny Ozment about how law firms can leverage podcasts to grow their business. The conversation was so good that we had to split it into two episodes.

Danny is the founder of Emerald City Productions, which in full transparency, is the company we use to produce our podcast, and since we know him and his team so well, we knew he would add a lot of value to our listeners on this topic. Danny has a background as a musician and conductor but took the leap nine years ago into helping creators with podcasts.

Enjoy, and don’t forget to tune in next week for part two of the conversation!

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

• Why lawyers should consider podcasting

• Different approaches for podcast topics for a law firm

• How to get started

• And many tips along the way!

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow us on Twitter

Follow us on Instagram

Follow us on Facebook

Book A Consultation at GNGF 

The Legal Marketing Academy

emeraldcitypro.com

ACTION STEPS:

• Don’t overthink

• Start ugly

• Contact Emerald City Pro and schedule a call

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

In today’s episode, we have a special guest – Corine Rogers, the Problem Solver Extraordinaire at streamlined.legal! She is on the show to help us with one of our favorite segments, answering your questions. As a reminder, if you ever have questions for Mark and Melanie, you can email us at [email protected] or tweet us at nextlevel_legal.

We are also coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Thank you, and we hope you feel better informed after listening to this episode!

Show Highlights:

• What the heck is a non-attorney salesperson? How can they handle scheduling consults for me?

• Got any tips for dealing with change that is causing friction with my Office Manager?

• How do I hunt for things to “zap” on Zapier?

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow us on Twitter

Follow us on Instagram

Follow us on Facebook

Book A Consultation at GNGF 

The Legal Marketing Academy

Episode 79

Episode 58

Episode 56

ACTION STEPS:

When you’re done listening today, hop back into your podcast app and grab that episode that we mentioned today!

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

We have another real world example client to break down with you! In this episode, we have a conversation with one of our GNGF account managers, Josh Schuler, who walks us through an example of a full-service marketing client. We go over when the law firm started, where they were struggling with a strategy, the different strategies Josh uses with this firm, and how they began to see success along the way!

We are also coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Thanks for your support, and enjoy this episode!

Show Highlights:

• The main issue that led the example client to hire GNGF and work with Josh’s team.

• Some of the strategies and tactics they used in the beginning with this client.

• The three buckets of onboarding for GNGF.

• What they already established with another company before switching to GNGF.

• What is a Chico Combined Strategy?

• How long it took to change the search engines’ perception of the law firm and begin creating conversions.

• How they are helping this client move up the marketing funnel.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

Supporting Resources:

• gngf.com/case-studies/cro-implementation-results-in-lead-growth/ 

• nextlevel.legal/episode/lfn006/

• nextlevel.legal/episode/lfn010/

• nextlevel.legal/episode/lfn39/

• nextlevel.legal/episode/lfn040/

• nextlevel.legal/episode/lfn041/

• nextlevel.legal/episode/lfn042/

• nextlevel.legal/episode/lfn043/

• nextlevel.legal/episode/lfn044/

• nextlevel.legal/episode/lfn053/

• nextlevel.legal/episode/lfn081/

• Follow us on Twitter

• Follow us on Instagram

• Follow us on Facebook

• Book A Consultation at GNGF 

• The Legal Marketing Academy

ACTION STEPS:

If you want to have some of the success of this real world law firm example, go back and listen and follow the action steps in the following episodes:

• Episode 6 - Should I Invest in SEO vs. PPC

• Episode 10 - What Are the Best Online Marketing Tactics?

• Episode 39-44 - SEO Series  

• Episode 53 - Branding For Your Law Firm

• And we talked about moving up the marketing funnel just a few episodes ago in Episode 81 - 2023 Marketing Trends from Growing Law Firms 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

In episode 69, we covered the first three levels of influence from Robert Cialdini’s book “Influence.” The first three are reciprocity, liking, and social proof. Go back and listen to that episode for a further breakdown of those three if you’d like to hear them before diving into the final four.

In this episode, we are continuing with a breakdown of the last four levels of influence. Influence has a lot to do with sales, but it goes much further than that. We use the power of persuasion throughout our day-to-day lives, sometimes without even realizing it. The seven levels of influence will overall help you achieve more yeses and help more than just yourself.

Listen in for part two of the seven levels of influence.

Show Highlights:

• How influence shows up in your firm every day.

• Why we use authority as a decision-making shortcut.

•  What the effects of status symbols are on our clients.

• How to use scarcity to influence your prospective clients.

• How to make decisions easier with consistency.

• When the best time to ask for a referral is.

Subscribe and Review

We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow us on Twitter

Follow us on Instagram

Follow us on Facebook

Book A Consultation at GNGF 

The Legal Marketing Academy

Buy Robert Cialdini's Book 

ACTION STEPS:

• Pick one of these Levers of Influence (Reciprocity, Liking, Social Proof) 

• Where have you seen this acting in your firm? 

• Where would you like to see this act in your firm?

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.