AEC Marketing Strategies by Marketers Take Flight

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients.

Together, we unpacked the art and science of creating case studies that resonate on a deeper level than your typical testimonial. And here's a fun twist: we also dove into the world of AI tools, like ChatGPT, and their role in content creation. But the real magic? It's all about blending cutting-edge tech with that authentic human touch.

If you're eager to elevate your storytelling game and stand out in an AI-driven landscape, you won't want to miss this. Dive in with me!

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours.

What's more? You'll also have access to my personal quarterly content calendar that I use for my companies to get you started on your planning journey. This strategy has been my secret weapon in staying ahead of the curve and ensuring the content is always relevant and engaging for our audience.

But that's not all! I also want to help you diversify your content. So, I'll be guiding you on how to create a variety of content that keeps your audience engaged. I'll be sharing the content pillars we use to keep our posts diverse and captivating. Plus, I'll give you a sneak peek into how I use my podcast topics to inspire my social media content.

This episode is going to revolutionize how you plan your content. So grab your favorite drink, find a cozy spot, and get ready for an enlightening journey into content planning.

Don't forget to grab your free quarterly content calendarto use while you listen to the episode. Just plug in the dates and content to get your firm’s online marketing engine started!

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality.

Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigating the publishing maze. She’s got the insights and the steps, trust me.

What’s more? It's not just the how-to; it's the why and the wow of the journey. Amanda’s story is all about perseverance, savvy strategy, and making the big moves. She shows us how marketing content cannot just stay in its corner but truly steal the limelight. 📖✨

Ready to amplify your message and make a mark? 🚀 Tune in, and let’s dive into this epic marriage of marketing and publishing!

Want more AEC marketing goodness?

• Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Get 100s of AEC-specific social media content ideas for FREE!
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline.

Inside this episode, you'll discover:

• The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualization.
• Metrics That Matter: Diving deep into the AEC-specific metrics that should be on your radar. From brand awareness signals to content resonance indicators, let's get laser-focused.
• Unlocking the Campaign Attribution Model: Unravel the mystery of which touchpoints deserve your attention (and credit) in your client's journey.
• Setting the Stage with Benchmarks & Targets: I'll walk you through setting your unique benchmarks and crafting actionable targets that move the needle.
• Tools of the Trade: From trusty Excel to specialized software, let's get clear on the best tools to visualize and amplify your AEC marketing metrics.

Plus, if you're anything like me and love a hands-on, actionable challenge, I've got one waiting for you that promises to bring clarity to your marketing strategy!

Ready to dive in? Tune in now and let's elevate your AEC marketing game!

🌸 Content Marketing Clarity is OPEN! 🌸

Stuck in the content maze? Dive into Content Marketing Clarity. In 4 weeks:

✨ Magnetize your dream clients.
✨ Build trust before that RFP drops.
✨ Boost your firm's revenue and reignite your passion for marketing. 

From strategy to showcasing results, I've got you. Ready to elevate your game? Join me and shine: marketerstakeflight.com/clarity

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder.

Christyn serves as the Content Manager at Aurora Engineers, and let me tell you, her transformation story is nothing short of inspiring. Imagine this: producing over 30 pieces of original content in under a year, getting a well-deserved promotion, and falling back in love with marketing all over again. Sounds dreamy, doesn't it? Well, it’s possible, and Christyn is living proof.

In this episode, we dig deep into how Christyn revolutionized her content creation approach. She lets us in on her secret sauce for brainstorming topics with her technical staff and brilliantly repurposing content.

And that's not all. Christyn pulls back the curtain on her content strategy, revealing how she crafted three high-impact campaigns that became game-changers for her firm, as well as her own career trajectory.

But hold your horses! The cherry on top is that I give you a sneak peek of the opening of registration for the next cohort of the Content Marketing Clarity Course on September 26. So if you're on the hunt for an opportunity to level up your AEC marketing skills or scouting for that next big career leap, you won't want to miss this episode.

Tune in and get ready to unlock the content marketing strategies that could very well be the catalyst for your next big win. Just like Christyn, you too can redefine what success looks like in the AEC industry. Trust me, you don't want to miss this!

In this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️

Whether you're a seasoned pro 👷‍♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll share why patience 🕰️ is more than a virtue—it's a necessity for building a devoted audience. ❤️ You'll also hear why consistency 🔄 isn't just a buzzword but an SEO 📈 and trust-building powerhouse. 🔒

But I don't stop there; I go in-depth on how to craft content 📝 that not only catches attention 👀 but holds it. Plus, I give you the inside scoop 🍦 on why less can often be more ➖ when it comes to your marketing channels 📺 and personas. 🎭 And let's not forget about the often overlooked but critical part of the content puzzle—promotion. 📣

Hit play ▶️ now and set your content marketing strategy on the path to success! 🛣️🏆

Do You Want 3 Effective Strategies to Boost 🚀 Your AEC Firm's Online Presence?

🤩 I'LL SHOW YA in my newest live training.

I’ll share my proven principles to clarify, simplify, and amplify your content marketing to cut through the online noise and attract the RIGHT audience.

Grab Your Free Seat Here >> marketerstakeflight.com/boost

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a content marketing campaign.

We kick things off with a chat about what content marketing is and why it's basically a magic wand for AEC firms to establish thought leadership and build solid client relationships. Then, we get to the good stuff. I'm giving you 5 juicy questions to ask yourself that'll help you gauge your firm's readiness for content marketing. Trust me, these are questions that could even double up as killer interview questions for your next job hunt.

And because I love to spoil you with actionable goodies, hang on till the end. I've got a special gift for you that'll literally walk you through this entire process. We're talking about a step-by-step evaluation guide, people!

If you're ready to steer your AEC firm's content marketing in the right direction, or you’re looking to guide your firm’s leaders toward embracing modern marketing strategies, then you definitely don't want to miss this episode. Grab your favorite beverage, put those AirPods in, and let's dive in.

Do You Want 3 Effective Strategies to Boost 🚀 Your AEC Firm's Online Presence?

🤩 I'LL SHOW YA in my newest live training.

I’ll share my proven principles to clarify, simplify, and amplify your content marketing to cut through the online noise and attract the RIGHT audience.

Grab Your Free Seat Here >> marketerstakeflight.com/boost

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience.

If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insights. Plus, I've got a special resource to supercharge your AEC content strategy. Dive in with me and discover the power of truly resonant content.

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together.

Quick Celebratory Moment 🎉

Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank you.

First, why bother with a marketing strategy? Think of it without a blueprint...risky, right? Even if business is booming, there’s a strategy secret that can skyrocket your success.

In this episode, I break down the differences between common marketing strategies including branding, expert positioning, thought leadership and lead generation.

Then I share my controversial opinion of social media marketing and it fits within your marketing plan.

Lastly, if you’re feeling overwhelmed, don’t fret. I break down the first steps to get started into bite-sized chunks so you can take action today.

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unveiled so far in 2023.

She peels back the curtain on Adobe’s latest additions, including Adobe Firefly and Photoshop’s generative fill feature – it’s like an image-extending tool on a caffeine overdose. ☕️ Trust me, this will be a game-changer for every AEC marketer!

And, we can’t forget about Adobe InDesign! Julie tells us all about the AI-powered StylePacks. Talk about a time saver when it comes to your typography hierarchy and restyling long-form documents (yes, proposals) using AI!

So, my friends, it's time to grab your notepad and pen, because this episode is knowledge packed. 📝✨ Get ready to be captivated, inspired, and equipped for the future as we embark on a journey into the heart of innovation.

Learn more about Julie and her previous episodes here: https://www.marketerstakeflight.com/132 

🚀 Time to Take Action: Download Your Content Marketing Starter Kit! 💼

Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.

Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit