AEC Marketing Strategies by Marketers Take Flight
by Lindsay Diven
This show delivers marketing tips designed and adapted specifically to the architecture, engineering, and construction (AEC) industry. If you are looking for marketing strategy tips from an AEC marketing veteran, Lindsay Diven, CPSM, then you are in the right place. This show will provide answers to questions like:
*What is AEC marketing?
*How do I write an AEC marketing plan?
*How do I market my AEC firm using online and digital strategies?
*What are the latest AEC marketing trends?
*What are the AEC marketing best practices?
*How can AEC firms use content marketing?
*How can AEC firms be visible online and attract new leads?
*How do AEC thought leaders become more visible online?
*How do I measure the results of my AEC marketing?
*Where do I find AEC marketing jobs?
*How do I train new AEC marketing coordinators and managers?
Copyright: ยฉ 2024 AEC Marketing Strategies by Marketers Take Flight
Episodes
131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay
32m · Published๐๏ธ Streamline Your Proposal Process with Lean Principles! ๐
Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. ๐๏ธ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. ๐ชโ๏ธ
Discover actionable insights to fine-tune your proposal process, provide accurate information to subject matter experts, and overcome review challenges. ๐ Let Kathryn's expertise guide you to a sleek and efficient proposal strategy. Don't miss this opportunity to boost your success! ๐
Tune in now and level up your proposal game! ๐ง
Then turn your insight into action by telling us what area of your proposal process youโre going to work on next. Leave us a comment over on the show notes page: https://www.marketerstakeflight.com/131ย
๐ Time to Take Action: Download Your Content Marketing Starter Kit! ๐ผ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay
32m · Published๐๏ธ Streamline Your Proposal Process with Lean Principles! ๐
Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. ๐๏ธ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. ๐ชโ๏ธ
Discover actionable insights to fine-tune your proposal process, provide accurate information to subject matter experts, and overcome review challenges. ๐ Let Kathryn's expertise guide you to a sleek and efficient proposal strategy. Don't miss this opportunity to boost your success! ๐
Tune in now and level up your proposal game! ๐ง
Then turn your insight into action by telling us what area of your proposal process youโre going to work on next. Leave us a comment over on the show notes page: https://www.marketerstakeflight.com/131ย
๐ Time to Take Action: Download Your Content Marketing Starter Kit! ๐ผย
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.ย
Download it now and get started TODAY >>ย https://www.marketerstakeflight.com/starterkit
130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset
51m · PublishedHave you been drowning in digital assets and always looking for a file at the last minute for a proposal?ย Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows with your digital assets. ย
If you are finding yourself wondering if you are using the correct image or the most current photo, CJ has a few tips on that as well.ย We talk about tags, templates and ultimately making it easier and faster to get to those assets when you need and want them. So, buckle up and take flight as we unlock the secrets to efficient AEC marketing and proposal strategies.
To learn more about CJ visit the show notes page here >> https://www.marketerstakeflight.com/130
๐ฅณ๏ธ Pod Pals Zoom Parties! ๐ฅณ๏ธ
If you listen to my pod, you're invited! ๐ Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! ๐
๐ Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE โRFPs for Beginners โ The Ultimate Proposal Management Checklist.โ
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset
52m · PublishedHave you been drowning in digital assets and always looking for a file at the last minute for a proposal?ย Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows with your digital assets. ย
If you are finding yourself wondering if you are using the correct image or the most current photo, CJ has a few tips on that as well.ย We talk about tags, templates and ultimately making it easier and faster to get to those assets when you need and want them. So, buckle up and take flight as we unlock the secrets to efficient AEC marketing and proposal strategies.
To learn more about CJ visit the show notes page here >> https://www.marketerstakeflight.com/130
๐ Time to Take Action: Download Your Content Marketing Starter Kit! ๐ผ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
129: [Branded] Managing Marketing Content with Ease
19m · PublishedWhat if you could master your marketing content management? Throughout this [Branded] mini-series,ย I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly.
The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to explore the traditional content lifecycle stages and understand the pitfalls of poor content. Toward the end, I'll walk you through the eight steps to a successful content lifecycle management process. If you're ready to turn your marketing department into a well-oiled machine, this episode is for you!
๐ This series is made possible by OpenAsset, the top-notch digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn how OpenAsset can transform your brand management game. ๐ย
๐ Time to Take Action: Download Your Content Marketing Starter Kit! ๐ผ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
129: [Branded] Managing Marketing Content with Ease
18m · PublishedWhat if you could master your marketing content management? Throughout this [Branded] mini-series,ย I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly.
The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to explore the traditional content lifecycle stages and understand the pitfalls of poor content. Toward the end, I'll walk you through the eight steps to a successful content lifecycle management process. If you're ready to turn your marketing department into a well-oiled machine, this episode is for you!
๐ This series is made possible by OpenAsset, the top-notch digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn how OpenAsset can transform your brand management game. ๐ย
๐ฅณ๏ธ Pod Pals Zoom Parties! ๐ฅณ๏ธ
If you listen to my pod, you're invited! ๐ Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! ๐
๐ Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE โRFPs for Beginners โ The Ultimate Proposal Management Checklist.โ
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
128: Demystifying Annual AEC Business Planning
49m · PublishedIf you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence. ๐ผ๐บ๏ธ
ย
But wait, there's more! We're diving deep, my friend. Deep into the art of streamlining business planning specifically for AEC firms. Sarah and I are getting real and candid about the common hurdles regional directors face when launching new market sectors. ๐๐ฏ And let me tell you, having a solid, long-term strategic plan can be a total game-changer. Sarah shares some golden nuggets of wisdom from our conversation, including her simple yet incredibly effective approach to making business planning crystal clear for clients. ๐๐ฎ
ย
We wrap the episode with a discussion on the importance of goal setting and the pure magic of celebrating those small wins along the way. ๐โจ Sarah shares a captivating success story about an AEC firm that used goal setting to scale its operations. Plus, we'll be talking about effective communication during the planning phase, because let's face it, everyone needs to be on the same page about those company objectives.ย
ย
If you're ready to take your AEC business planning game to a whole new level, this episode is an absolute gold mine of practical advice and strategies that will light your path to success.ย
ย
Oh, and don't forget to check out episode 16, where Sarah and I cover the topic of conducting market research. ๐ It's the perfect supplement episode to supercharge your planning process.
ย
To learn more about Sarah and how she can transform your firm's annual business planning, head over to the show notes page. Click here โก๏ธ https://www.marketerstakeflight.com/128ย
๐ Time to Take Action: Download Your Content Marketing Starter Kit! ๐ผ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
128: Demystifying Annual AEC Business Planning
49m · PublishedIf you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence. ๐ผ๐บ๏ธ
ย
But wait, there's more! We're diving deep, my friend. Deep into the art of streamlining business planning specifically for AEC firms. Sarah and I are getting real and candid about the common hurdles regional directors face when launching new market sectors. ๐๐ฏ And let me tell you, having a solid, long-term strategic plan can be a total game-changer. Sarah shares some golden nuggets of wisdom from our conversation, including her simple yet incredibly effective approach to making business planning crystal clear for clients. ๐๐ฎ
ย
We wrap the episode with a discussion on the importance of goal setting and the pure magic of celebrating those small wins along the way. ๐โจ Sarah shares a captivating success story about an AEC firm that used goal setting to scale its operations. Plus, we'll be talking about effective communication during the planning phase, because let's face it, everyone needs to be on the same page about those company objectives.ย
ย
If you're ready to take your AEC business planning game to a whole new level, this episode is an absolute gold mine of practical advice and strategies that will light your path to success.ย
ย
Oh, and don't forget to check out episode 16, where Sarah and I cover the topic of conducting market research. ๐ It's the perfect supplement episode to supercharge your planning process.
ย
To learn more about Sarah and how she can transform your firm's annual business planning, head over to the show notes page. Click here โก๏ธ https://www.marketerstakeflight.com/128ย
๐ฅณ๏ธ Pod Pals Zoom Parties! ๐ฅณ๏ธ
If you listen to my pod, you're invited! ๐ Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! ๐
๐ Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE โRFPs for Beginners โ The Ultimate Proposal Management Checklist.โ
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm
17m · PublishedThe journey to brand consistency is a thrilling one, and with my 17 years of experience in the architecture, engineering, and construction industry, I promise to guide you through it seamlessly. Weโll dig deep into the importance of a marketing calendar and how it can save you from last-minute hassles. And guess what? Weโll also challenge the blue-obsession in the AEC industry and explore how you can make your brand pop with a unique color palette. So, are you ready to unlock the marketing secrets tailored specifically for the AEC industry? Let's get your brand consistency game on!
๐ Time to Take Action: Download Your Content Marketing Starter Kit! ๐ผย
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.ย
Download it now and get started TODAY >>ย https://www.marketerstakeflight.com/starterkit
127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm
17m · PublishedThe journey to brand consistency is a thrilling one, and with my 17 years of experience in the architecture, engineering, and construction industry, I promise to guide you through it seamlessly. Weโll dig deep into the importance of a marketing calendar and how it can save you from last-minute hassles. And guess what? Weโll also challenge the blue-obsession in the AEC industry and explore how you can make your brand pop with a unique color palette. So, are you ready to unlock the marketing secrets tailored specifically for the AEC industry? Let's get your brand consistency game on!
๐ฅณ๏ธ Pod Pals Zoom Parties! ๐ฅณ๏ธ
If you listen to my pod, you're invited! ๐ Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! ๐
๐ Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE โRFPs for Beginners โ The Ultimate Proposal Management Checklist.โ
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
AEC Marketing Strategies by Marketers Take Flight has 298 episodes in total of non- explicit content. Total playtime is 144:36:37. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 15th, 2024 14:40.