AEC Marketing Strategies by Marketers Take Flight
by Lindsay Diven
This show delivers marketing tips designed and adapted specifically to the architecture, engineering, and construction (AEC) industry. If you are looking for marketing strategy tips from an AEC marketing veteran, Lindsay Diven, CPSM, then you are in the right place. This show will provide answers to questions like:
*What is AEC marketing?
*How do I write an AEC marketing plan?
*How do I market my AEC firm using online and digital strategies?
*What are the latest AEC marketing trends?
*What are the AEC marketing best practices?
*How can AEC firms use content marketing?
*How can AEC firms be visible online and attract new leads?
*How do AEC thought leaders become more visible online?
*How do I measure the results of my AEC marketing?
*Where do I find AEC marketing jobs?
*How do I train new AEC marketing coordinators and managers?
Copyright: Β© 2024 AEC Marketing Strategies by Marketers Take Flight
Episodes
126: Savvy Social Media Strategies for AEC Firms
46m · PublishedAre you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? π Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firmβs social media presence in a very short time. ππ
Β Katie's strategic approach led to a mind-blowing 71% growth in LinkedIn followers and an amazing tenfold increase in Instagram followers. π We dive deep into Katie's journey, exploring the exact steps she took to achieve such phenomenal growth.
Β
During her time at her previous construction company, Katie leveraged multiple social media platforms like LinkedIn, Instagram, Facebook, YouTube, and even experimented with TikTok! π±π₯ It's crucial to explore various channels that will help your firm shine and connect with your prospective clients. π€
Β
Tune in and soak up Katie's invaluable advice on how to stay on top of your social media game and create a winning strategy tailored to your firm's needs. πΌπ‘
Β
Want to learn more about Katie? Check out her website here: https://www.marketerstakeflight.com/126π
Β
And after listening to the episode, join me and Katie Beyond the Podcast, where she will be answering all your burning questions about social media strategy! Don't miss out on this amazing opportunity to learn directly from a social media guru. RSVP here: https://www.linkedin.com/events/7086435168911040513/about/ποΈπ¬
π Time to Take Action: Download Your Content Marketing Starter Kit! πΌ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
126: Savvy Social Media Strategies for AEC Firms
45m · PublishedAre you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? π Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firmβs social media presence in a very short time. ππ
Β Katie's strategic approach led to a mind-blowing 71% growth in LinkedIn followers and an amazing tenfold increase in Instagram followers. π We dive deep into Katie's journey, exploring the exact steps she took to achieve such phenomenal growth.
Β
During her time at her previous construction company, Katie leveraged multiple social media platforms like LinkedIn, Instagram, Facebook, YouTube, and even experimented with TikTok! π±π₯ It's crucial to explore various channels that will help your firm shine and connect with your prospective clients. π€
Β
Tune in and soak up Katie's invaluable advice on how to stay on top of your social media game and create a winning strategy tailored to your firm's needs. πΌπ‘
Β
Want to learn more about Katie? Check out her website here: https://www.marketerstakeflight.com/126π
Β
And after listening to the episode, join me and Katie Beyond the Podcast, where she will be answering all your burning questions about social media strategy! Don't miss out on this amazing opportunity to learn directly from a social media guru. RSVP here: https://www.linkedin.com/events/7086435168911040513/about/ποΈπ¬
π₯³οΈ Pod Pals Zoom Parties! π₯³οΈ
If you listen to my pod, you're invited! π Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! π
π Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE βRFPs for Beginners β The Ultimate Proposal Management Checklist.β
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm
19m · PublishedThis is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firmβs Online Brand", presented by OpenAsset.
In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your online brand presence.
I walk you through seven actionable steps to create effective marketing collateral that resonates with your audience. From asking the right questions to defining your mission statement and evaluating your target audience, you'll gain valuable insights on creating content that captivates and converts.
But that's not all! I share my advice on maintaining brand consistency, crafting clear calls to action, and utilizing the right tools to enhance your marketing efforts. You won't want to miss these valuable tips and strategies!
So, if you're ready to take your AEC firm's online brand to the next level, join me on this exciting episode of AEC Marketing Strategies. Let's dive in and create marketing collateral that truly makes an impact!
This series is made possible by OpenAsset, the leading digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn more.Β
Β
π₯³οΈ Pod Pals Zoom Parties! π₯³οΈ
If you listen to my pod, you're invited! π Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! π
π Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE βRFPs for Beginners β The Ultimate Proposal Management Checklist.β
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm
20m · PublishedThis is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firmβs Online Brand", presented by OpenAsset.
In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your online brand presence.
I walk you through seven actionable steps to create effective marketing collateral that resonates with your audience. From asking the right questions to defining your mission statement and evaluating your target audience, you'll gain valuable insights on creating content that captivates and converts.
But that's not all! I share my advice on maintaining brand consistency, crafting clear calls to action, and utilizing the right tools to enhance your marketing efforts. You won't want to miss these valuable tips and strategies!
So, if you're ready to take your AEC firm's online brand to the next level, join me on this exciting episode of AEC Marketing Strategies. Let's dive in and create marketing collateral that truly makes an impact!
This series is made possible by OpenAsset, the leading digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn more.Β
Β
π Time to Take Action: Download Your Content Marketing Starter Kit! πΌΒ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.Β
Download it now and get started TODAY >>Β https://www.marketerstakeflight.com/starterkit
124: Actionable SEO Strategies for AEC Marketing Pros
42m · Publishedπ Dominate search rankings and attract dream clients in the AEC industry! πΌπ₯
ποΈ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. π
π‘ Learn the essentials of SEO and why it's crucial for AEC firms to optimize their websites and content for search engines. Amy shares her expertise on regionally-focused SEO efforts and targeting niche services while highlighting the advantages of SEO over email marketing or social media. ππ
π Discover valuable insights on keyword research tools and tips, refining SEO for better search results, and optimizing visual assets for higher search rankings. ππ
πͺ This episode is a goldmine of actionable advice and tips for AEC marketing pros and industry newbies alike. Level up your marketing game with the SEO secrets you never learned in college, tailored specifically to the AEC industry. Don't miss this opportunity to learn from Amy Hollon and drive traffic to your business, attracting your ideal clients with SEO mastery. π―πΌπ₯Β Β Β
π Time to Take Action: Download Your Content Marketing Starter Kit! πΌ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
124: Actionable SEO Strategies for AEC Marketing Pros
41m · Publishedπ Dominate search rankings and attract dream clients in the AEC industry! πΌπ₯
ποΈ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. π
π‘ Learn the essentials of SEO and why it's crucial for AEC firms to optimize their websites and content for search engines. Amy shares her expertise on regionally-focused SEO efforts and targeting niche services while highlighting the advantages of SEO over email marketing or social media. ππ
π Discover valuable insights on keyword research tools and tips, refining SEO for better search results, and optimizing visual assets for higher search rankings. ππ
πͺ This episode is a goldmine of actionable advice and tips for AEC marketing pros and industry newbies alike. Level up your marketing game with the SEO secrets you never learned in college, tailored specifically to the AEC industry. Don't miss this opportunity to learn from Amy Hollon and drive traffic to your business, attracting your ideal clients with SEO mastery. π―πΌπ₯Β Β Β
π₯³οΈ Pod Pals Zoom Parties! π₯³οΈ
If you listen to my pod, you're invited! π Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! π
π Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE βRFPs for Beginners β The Ultimate Proposal Management Checklist.β
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
123: [Branded] What is an Online Brand and Why Does it Matter for AEC Firms?
18m · PublishedIntroducing my new podcast series: [Branded] How to Build & Manage Your AEC Firmβs Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset.
[Branded] Episode 1 - What is an Online Brand and Why Does it Matter for AEC Firms?
Ever wonder what sets your AEC firm apart in the crowded digital space? Struggle to articulate your unique brand value to potential clients and employees? It's time to understand the power of online branding! This episode illuminates the significance of a robust online brand that encompasses your website, social media handles, and online content. You'll learn the art of presenting your firm's unique expertise and stand out from your competitors.
This [Branded] Series is made possible by OpenAsset, the industry-leading digital asset management solution for AEC firms. To learn more about OpenAsset, visit marketerstakeflight.com/openasset.
π₯³οΈ Pod Pals Zoom Parties! π₯³οΈ
If you listen to my pod, you're invited! π Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! π
π Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE βRFPs for Beginners β The Ultimate Proposal Management Checklist.β
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
123: [Branded] What is an Online Brand and Why Does it Matter for AEC Firms?
18m · PublishedIntroducing my new podcast series: [Branded] How to Build & Manage Your AEC Firmβs Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset.
[Branded] Episode 1 - What is an Online Brand and Why Does it Matter for AEC Firms?
Ever wonder what sets your AEC firm apart in the crowded digital space? Struggle to articulate your unique brand value to potential clients and employees? It's time to understand the power of online branding! This episode illuminates the significance of a robust online brand that encompasses your website, social media handles, and online content. You'll learn the art of presenting your firm's unique expertise and stand out from your competitors.
This [Branded] Series is made possible by OpenAsset, the industry-leading digital asset management solution for AEC firms. To learn more about OpenAsset, visit marketerstakeflight.com/openasset.
π Time to Take Action: Download Your Content Marketing Starter Kit! πΌ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
122: Unleashing the Power of Streamlining and Automation for AEC Proposals
34m · PublishedIn this π₯ special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss the value of marketing careers in the AEC industry and how automation can enhance work quality. Tune in now and surge ahead! ποΈπ‘π
Β
Join me and Elisha as we dive into the fascinating world of AI, exploring how it can refresh your content and extract key points for cover letters and executive summaries. Discover insider tips to save time and focus on the creative aspects of your proposals. Plus, find out why finding a firm that values marketing is crucial in the AEC industry. Don't miss out on this enlightening episode! π€πΌπ
Β Β Β Β Β Β Β
Get all of the resources I mention in the episode here: https://www.marketerstakeflight.com/122Β
Β
π Time to Take Action: Download Your Content Marketing Starter Kit! πΌ
Unlock the secrets to content marketing success with this FREE Starter Kit! Gain clarity on your growth goals, identify your ideal audience, and create captivating content that attracts dream clients.
Download it now and get started TODAY >> https://www.marketerstakeflight.com/starterkit
122: Unleashing the Power of Streamlining and Automation for AEC Proposals
33m · PublishedIn this π₯ special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss the value of marketing careers in the AEC industry and how automation can enhance work quality. Tune in now and surge ahead! ποΈπ‘π
Β
Join me and Elisha as we dive into the fascinating world of AI, exploring how it can refresh your content and extract key points for cover letters and executive summaries. Discover insider tips to save time and focus on the creative aspects of your proposals. Plus, find out why finding a firm that values marketing is crucial in the AEC industry. Don't miss out on this enlightening episode! π€πΌπ
Β Β Β Β Β Β Β
Get all of the resources I mention in the episode here: https://www.marketerstakeflight.com/122Β
Β
π₯³οΈ Pod Pals Zoom Parties! π₯³οΈ
If you listen to my pod, you're invited! π Each month, we'll discuss new marketing strategies, share tips, and network with AEC marketers. No cost to join and no sales pitches! π
π Limited space available.
Join here >> https://www.marketerstakeflight.com/podpals
Want more AEC marketing goodness?
- Download my FREE βRFPs for Beginners β The Ultimate Proposal Management Checklist.β
- Get 100s of AEC-specific social media content ideas for FREE!
- Follow Lindsay on LinkedIn and Instagram.
- Collaborate with other AEC Marketers in our Facebook Group.
- Purchase bite-sized, on-demand templates and training at the Marketers Place.
- Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.
AEC Marketing Strategies by Marketers Take Flight has 298 episodes in total of non- explicit content. Total playtime is 144:36:37. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 15th, 2024 14:40.
