Not Your Average Online Marketing Podcast

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.

Tune in to learn how you can still profit while the industry shifts.

Links Mentioned:

• Zach on Instagram
• Not Your Average Membership (Code: BFCM49 Through 11/27/23)

TIMESTAMPS:

00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.

04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.

07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.

10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!

15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.

18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!

23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!

What does it take to make $300,000 - $49 at a time?

In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.

I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.

From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.

Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.

Timestamped Key Moments:

01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.

05:01 Why you MUST monitor churn rate to retain memberships, and grow.

07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.

11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.

15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.

17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.

20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.

23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.

Links Mentioned:

• Zach on Instagram
• Not Your Average Membership (Use Code: PODCAST to save $19 on your first month)
• The Facebook & IG Ads Bootcamp

Where the heck has the podcast been for 10-weeks?!

In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks?

But don't worry, we have an exciting answer that you're going to love.

In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime.

It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success.

Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results.

If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen.

So, get ready to gain insights and inspiration as we explore "The Missing Episodes”

Links Mentioned:

• Zach on Instagram
• The Facebook & IG Ads Bootcamp

In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.

Tune in to discover how to leverage ads to grow you audience, engagement, and sales!


Links Mentioned:

• Episode #066: The $15/Day Facebook Ads Growth Engine 
• Josh Coffy’s CPM Campaign
• The Facebook & IG Ads Bootcamp
  
  
  

Timestamped Content:

[00:02:39] The core components of Facebook Ads Campaigns that we're running right now in our business..

[00:06:38] Audience targeting and creative testing for better results.

[00:07:43] Testing dynamic creative for better ad performance.

[00:13:13] Leveraging ads for paid offers.

[00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs

[00:19:04] Ads as growth engine, build valuable relationships.

[00:20:40] Growing your email list with Facebook ads.

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads.

Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.

This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers.  We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.


The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.

Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.


Links Mentioned

• The $15/Day Ads Blueprint PDF
• The Facebook Ads Bootcamp
• Zach on Instagram

 

Timestamped Overview

00:02:56: 3 ad strategies: $15/day, email list growth.

00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation. 

00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!

00:11:16: How to get Lower cost per lead, and still get qualified leads. 

00:15:47: Grow your list consistently for success - while tapping into the newly grown list

00:18:43: Build audience and community, not immediate sales.

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads.

Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.

This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers.  We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.


The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.

Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.


Links Mentioned

• The $15/Day Ads Blueprint PDF
• The Facebook Ads Bootcamp
• Zach on Instagram

 

Timestamped Overview

00:02:56: 3 ad strategies: $15/day, email list growth.

00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation. 

00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!

00:11:16: How to get Lower cost per lead, and still get qualified leads. 

00:15:47: Grow your list consistently for success - while tapping into the newly grown list

00:18:43: Build audience and community, not immediate sales.

Welcome back to another episode of The Not Your Average Online Marketing Podcast!

In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life.

We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major  blocks that often hinder entrepreneurs' success. Get ready to uncover the keys to achieving consistent revenue and overcoming self-sabotage.

Join us as we delve into this insightful conversation with Angela Henderson on "Creating Consistent Revenue".

When you tune in you're going to learn....

• How to get clear on what you actually want out of life, because most of us aren't starting these businesses with the end goal being "I wanna make a $1,000,000"
• The Importance of Selling Every Day
• The Power of Lower Ticket Offers

Links Mentioned:

• Angela Henderson's Website
• Angela on Instagram
• Everyday Payday ($37)
• Angela's Bali Retreat

Time Stamped Overview:

[00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling.  Avoid irrelevant content and ask for the sale.

[00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth.

[00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage.

[00:24:17] The importance of  addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues.

[00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI.

[00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently.

[00:42:07] Having a flexible strategy tailored to one's resources and audience.

[00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale. 

[00:45:01] Selling is seen as a way to serve and provide opportunities for customers. Focusing on organic and paid strategies can help reach the target audience. Overall, a combination of showing up, having a strategy, and selling is necessary for success and growth.

Welcome back to another episode of The Not Your Average Online Marketing Podcast!

In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life.

We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major  blocks that often hinder entrepreneurs' success. Get ready to uncover the keys to achieving consistent revenue and overcoming self-sabotage.

Join us as we delve into this insightful conversation with Angela Henderson on "Creating Consistent Revenue".

When you tune in you're going to learn....

• How to get clear on what you actually want out of life, because most of us aren't starting these businesses with the end goal being "I wanna make a $1,000,000"
• The Importance of Selling Every Day
• The Power of Lower Ticket Offers

Links Mentioned:

• Angela Henderson's Website
• Angela on Instagram
• Everyday Payday ($37)
• Angela's Bali Retreat

Time Stamped Overview:

[00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling.  Avoid irrelevant content and ask for the sale.

[00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth.

[00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage.

[00:24:17] The importance of  addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues.

[00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI.

[00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently.

[00:42:07] Having a flexible strategy tailored to one's resources and audience.

[00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale. 

[00:45:01] Selling is seen as a way to serve and provide opportunities for customers. Focusing on organic and paid strategies can help reach the target audience. Overall, a combination of showing up, having a strategy, and selling is necessary for success and growth.

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors.

We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers.

Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books.

I'll provide guidance on how to determine the appropriate level of mentorship for yourself.

At the Not Your Average Marketing Podcast, we believe that mentorship is crucial for growing a business - and by the end of this episode you'll have clear  strategies for independent learning and finding mentorship.

Join us as we explore all the layers of mentorship on this episode of Not Your Average Online Marketing Podcast.

Links Mentioned:

• Buy Back Your Time Book (aff link)
• Apply for Incubator
• Zach on Instagram

=== TIME STAMPS ===

00:00:53 The Mentorship layers and finding right mentorship/coaching support

00:04:53 Move from high level info to connections; podcasts, blogs, books, mentors.

00:06:51 Searching, finding mentors and resources online

00:12:47 Different approaches to learning and mentorship.

00:13:44 Mentorship versus group coaching for guidance and community.

00:17:50 Bonus tip: study mentors from different industries. 

00:21:28 Different levels in business; and an invite to incubator coaching.

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors.

We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers.

Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books.

I'll provide guidance on how to determine the appropriate level of mentorship for yourself.

At the Not Your Average Marketing Podcast, we believe that mentorship is crucial for growing a business - and by the end of this episode you'll have clear  strategies for independent learning and finding mentorship.

Join us as we explore all the layers of mentorship on this episode of Not Your Average Online Marketing Podcast.

Links Mentioned:

• Buy Back Your Time Book (aff link)
• Apply for Incubator
• Zach on Instagram

=== TIME STAMPS ===

00:00:53 The Mentorship layers and finding right mentorship/coaching support

00:04:53 Move from high level info to connections; podcasts, blogs, books, mentors.

00:06:51 Searching, finding mentors and resources online

00:12:47 Different approaches to learning and mentorship.

00:13:44 Mentorship versus group coaching for guidance and community.

00:17:50 Bonus tip: study mentors from different industries. 

00:21:28 Different levels in business; and an invite to incubator coaching.