Not Your Average Online Marketing Podcast

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. 

I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time. 

The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem. 

The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list. 

Join us as we explore the steps to building a successful online business!

Links Mentioned:

• Episode 19 - Creating High Converting Freebies
• The Facebook Ads Bootcamp
• Zach on Instagram

Timestamps:

[00:00:00] Starting Over in 2023: The importance of a starting budget

[00:03:05] Creating an Effective Freebie for Your Audience

[00:07:14] Balancing Content Creation for New Businesses

[00:12:19] Ramp Up Sales with Real-Time Workshop Training

[00:16:35] Repeat, Scale, and Monetize: A Strategic Guide

[00:17:43] Multiple Offers: Why Having Options is Key

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. 

I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time. 

The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem. 

The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list. 

Join us as we explore the steps to building a successful online business!

Links Mentioned:

• Episode 19 - Creating High Converting Freebies
• The Facebook Ads Bootcamp
• Zach on Instagram

Timestamps:

[00:00:00] Starting Over in 2023: The importance of a starting budget

[00:03:05] Creating an Effective Freebie for Your Audience

[00:07:14] Balancing Content Creation for New Businesses

[00:12:19] Ramp Up Sales with Real-Time Workshop Training

[00:16:35] Repeat, Scale, and Monetize: A Strategic Guide

[00:17:43] Multiple Offers: Why Having Options is Key

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue. 

I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon.  When you listen in you're going to hear:

• How I'm leveraging  Facebook ads and automation while I'm out of office to continue sales and revenue generating activities
• The importance of communication and expectations if you are going to step away from the business - for both your team and your audience
• The role that recurring revenue is playing in creating stability to aid in stepping back

We all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.

Links Mentioned

• The Facebook Ads for Listbuilding Bootcamp 
• Not Your Average Membership
• The Membership Workshop
• Zach on Instagram

Timestamped Overview:

[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.

[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.

[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.

[00:05:02] The value of having our team edit and schedule emails and managing the inbox.

[00:09:03] The  central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.

[00:10:59] Creating recurring revenue before leaving the office is key.

[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)

[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO

[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips!

[00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue. 

I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon.  When you listen in you're going to hear:

• How I'm leveraging  Facebook ads and automation while I'm out of office to continue sales and revenue generating activities
• The importance of communication and expectations if you are going to step away from the business - for both your team and your audience
• The role that recurring revenue is playing in creating stability to aid in stepping back

We all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.

Links Mentioned

• The Facebook Ads for Listbuilding Bootcamp 
• Not Your Average Membership
• The Membership Workshop
• Zach on Instagram

Timestamped Overview:

[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.

[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.

[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.

[00:05:02] The value of having our team edit and schedule emails and managing the inbox.

[00:09:03] The  central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.

[00:10:59] Creating recurring revenue before leaving the office is key.

[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)

[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO

[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips!

[00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business. 

We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn:

• The difference between proactive and reactive marketing - and why it matters to cash injections
• Why thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals
• 5 cash injections strategies you can implement if you want to bring in revenue quick and with focus

So tune in to learn all about how to create a simple strategy to generate a cash injection in your business.

Links Mentioned:

• The Facebook Ads for Listbuilding Bootcamp
• Zach on Instagram

Timestamped Overview:

[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.

[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.

[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan

[00:07:53] Generate revenue through passive email marketing or flash sale promotions.

[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.

[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.

[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.

[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business. 

We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work.  When you tune in you're going to learn:

• The difference between proactive and reactive marketing - and why it matters to cash injections
• Why thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals
• 5 cash injections strategies you can implement if you want to bring in revenue quick and with focus

So tune in to learn all about how to create a simple strategy to generate a cash injection in your business.

Links Mentioned:

• The Facebook Ads for Listbuilding Bootcamp
• Zach on Instagram

Timestamped Overview:

[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.

[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.

[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan

[00:07:53] Generate revenue through passive email marketing or flash sale promotions.

[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.

[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.

[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.

[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.

On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting. 

You'll learn about:

• The importance of warm retargeting ads to drive down lead generation cost
• The value of content retargeting ads (for awareness, not sales) can actually boost launch sales
• The (3) primary retargeting ads to include in every launch 

So tune in and learn more about the power of retargeting ads for generating leads and sales!

Links Mentioned:

• Not Your Average Membership (Use Code: PODCAST to save)
• Zach on Instagram

Time Stamp Overview:


[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.

[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.

[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.

[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.

[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.

[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.

[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+  visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.

[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.

[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content. 

On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting. 

You'll learn about:

• The importance of warm retargeting ads to drive down lead generation cost
• The value of content retargeting ads (for awareness, not sales) can actually boost launch sales
• The (3) primary retargeting ads to include in every launch 

So tune in and learn more about the power of retargeting ads for generating leads and sales!

Links Mentioned:

• Not Your Average Membership (Use Code: PODCAST to save)
• Zach on Instagram

Time Stamp Overview:


[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.

[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.

[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.

[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.

[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.

[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.

[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+  visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.

[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.

[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content. 

I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things.  Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership.

I won't spoil all the details but when you tune in you're going to learn...

• The value of balancing an abundant mindset with the foresight to play the long game
• How Liz has been able to have a six-figure month on a product that costs just $9/month to join
• The value of email marketing and how to be not-so-average with communications to your list

We cover a LOT in this interview and I think you're gonna LOVE it - so tune in, listen up, and get pumped...


Links Mentioned:

• Liz's Email Marketing Membership (aff link)
• Liz on Instagram
• Liz's Website
• Zach on Instagram

I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things.  Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership.

I won't spoil all the details but when you tune in you're going to learn...

• The value of balancing an abundant mindset with the foresight to play the long game
• How Liz has been able to have a six-figure month on a product that costs just $9/month to join
• The value of email marketing and how to be not-so-average with communications to your list

We cover a LOT in this interview and I think you're gonna LOVE it - so tune in, listen up, and get pumped...


Links Mentioned:

• Liz's Email Marketing Membership (aff link)
• Liz on Instagram
• Liz's Website
• Zach on Instagram