Not Your Average Online Marketing Podcast

Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world.

On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).

When you tune in you'll discover...

• The NUMBERS from our launch, profit, revenue, conversions, and more!
  
  
• Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launch
  
  
• The power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.
  
  
• The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!

I can't wait to hear what you think, and as always DM me over on Instagram @heartsoulhustle with what you enjoyed most about this episode!

Links Mentioned:

• The Challenge Launch Toolkit
• Episode #52: The Sphere of Influence
• Bonjoro Video App (Affiliate Link)
• Not Your Average Membership
• Thanks.io Postcard Service (Affiliate Link)
• Zach on Instagram @heartsoulhustle

Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world.

On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).

When you tune in you'll discover...

• The NUMBERS from our launch, profit, revenue, conversions, and more!
  
  
• Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launch
  
  
• The power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.
  
  
• The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!

I can't wait to hear what you think, and as always DM me over on Instagram @heartsoulhustle with what you enjoyed most about this episode!

Links Mentioned:

• The Challenge Launch Toolkit
• Episode #52: The Sphere of Influence
• Bonjoro Video App (Affiliate Link)
• Not Your Average Membership
• Thanks.io Postcard Service (Affiliate Link)
• Zach on Instagram @heartsoulhustle

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.

This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.

When you tune in to learn about The Sphere of Influence you'll discover...

• How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions
• How to grow your own sphere so that you can increase the effectiveness of your marketing
• The (6) key audiences that your sphere allows you to target
• The power of monetization and how to capitalize on your sphere

Tune in to learn about this concept, and discover more about growing your audience.

Links Mentioned:

• Zach on Instagram @HeartSoulHustle

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.

This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.

When you tune in to learn about The Sphere of Influence you'll discover...

• How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions
• How to grow your own sphere so that you can increase the effectiveness of your marketing
• The (6) key audiences that your sphere allows you to target
• The power of monetization and how to capitalize on your sphere

Tune in to learn about this concept, and discover more about growing your audience.

Links Mentioned:

• Zach on Instagram @HeartSoulHustle

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!

In this episode I talk about how...

• We easily get caught up comparing ourselves to things and experiences that we should
• How I've felt SHAME around my success, because of the way our industry covets the 7-figure market
• The reality of running a business online - even if it's not the popular marketing message we're used to hearing

This is a real, honest, transparent episode - and I hope you like it.  And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!

Links Mentioned:

• The Facebook & Instagram Ads Bootcamp
• The 2022 Year in Revenue Review
• ConvertKit's Email Stats of 2022
• Zach on Instagram ( @heartsoulhustle )

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!

In this episode I talk about how...

• We easily get caught up comparing ourselves to things and experiences that we should
• How I've felt SHAME around my success, because of the way our industry covets the 7-figure market
• The reality of running a business online - even if it's not the popular marketing message we're used to hearing

This is a real, honest, transparent episode - and I hope you like it.  And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!

Links Mentioned:

• The Facebook & Instagram Ads Bootcamp
• The 2022 Year in Revenue Review
• ConvertKit's Email Stats of 2022
• Zach on Instagram ( @heartsoulhustle )

The Facebook Ads Gold Rush Is OVER!

You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!

In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023.  When you tune in you're going to learn...

• The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your business
• The importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)
• A prediction about where the industry is headed, and how it affects the offers that you make
• The power of Macro Level Consistency to growing your business - and how to automate it with advertising

Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.

Links Mentioned:

• Follow Zach on Instagram
• The Facebook Ads for Listbuilding Bootcamp Starting January 23rd
• The 2022 Year in Review Blog Post

The Facebook Ads Gold Rush Is OVER!

You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!

In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023.  When you tune in you're going to learn...

• The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your business
• The importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)
• A prediction about where the industry is headed, and how it affects the offers that you make
• The power of Macro Level Consistency to growing your business - and how to automate it with advertising

Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.

Links Mentioned:

• Follow Zach on Instagram
• The Facebook Ads for Listbuilding Bootcamp Starting January 23rd
• The 2022 Year in Review Blog Post

On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.

When you tune into this week's episode you're going to discover...

• The value of creating a revenue plan (and how to do it)
• The step-by-step process to determining what your goals should be, and how to approach them
• How to chunk your BIG goals into monthly and quarterly plans
• And so much more.

So tune in, listen up, and get ready for an epic 2023.

Links Mentioned:

• Zach on Instagram (@heartsoulhustle)
• Not Your Average Membership
• Incubator Q1 2023 Application

On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.

When you tune into this week's episode you're going to discover...

• The value of creating a revenue plan (and how to do it)
• The step-by-step process to determining what your goals should be, and how to approach them
• How to chunk your BIG goals into monthly and quarterly plans
• And so much more.

So tune in, listen up, and get ready for an epic 2023.

Links Mentioned:

• Zach on Instagram (@heartsoulhustle)
• Not Your Average Membership
• Incubator Q1 2023 Application