Savage Marketer Podcast

Shooting content videos is part technique and part instinct. Depending on the type of content you're shooting, you may have to shoot on the fly "following the action" or everything may already be planned out in advance. Sit with me and Tasha Cooney, and let's talk about how she bounced back from her career's setbacks.

Bounce Back from Setbacks - with Tasha Cooney

3 value bombs

1. You need to constantly improve your brand and build your authority online. 
2. It becomes a character strength when we form the habit of bounce backing back setbacks.
3. You just have to stand-up, bounce back, and do better next week. 

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Show Notes 

Bounce Back from Setbacks - with Tasha Cooney

[2:22] Tasha talked about her professional background.

[3:26] Tasha's experiences working with a multimillion internet-networking company for over 10 years. 

[5:57] She travelled around Ireland for a whole entire week, not thinking about having a back-up plan.

[7:30] How to bridge that gap between personal development and getting people to brand themselves.

[9:19] Tasha talked about her family, and personal struggles being stuck in a country with no financial capabilities.

[10:02] How she bounced back from downfall.

[13:11] This is why you need to constantly improve your brand and build your authority online. 

[13:58] She's been building content since 2009.

Savage Marketer Resources

1. Follow our guest Tasha Cooney on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcast Here!

Dream Big, Start Small - with Abigail Garland

A positive thought almost always makes a big difference. In this marvelous digital age, it's easier for us to assume the worst. Except kids. Like Abigail Garland who dominated the internet with her slime for a cause.

3 value bombs

1. Don’t get obsessed with just your physical appearance.
2. When you count your blessings, you’ll realize you’re actually doing just fine.
3. Kindness will bring you peace.

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Show Notes 

Dream Big, Start Small - with Abigail Garland

[1:53] Abigail decided to make slime because it was a big, hit thing at that time.

[2:44] Abigail started selling her slime creations to her friends. The beginning of her entrepreneurial journey.

[4:02] Since her business is growing, she asked her dad if she can use their garage as her "slime factory", and he agreed.

[5:20] She also attended slime conventions which enabled her to grow her network more and have more followers and buyers. 

[6:49] One of her videos was featured on Instagram's Explorer page, where everyone can view it-- regardless if they’re following her or not, which garnered 15,000 views and enabled her to have more followers and buyers from her Etsy shop.

[8:57] At age 7, she founded a charity-  Peace Through Participation Charitable Foundation, with the help of her family. In the charity, they help young girls through the Three Pillars: 

• 1st pillar: Personal Appearance
• 2nd PIllar: Personal Growth
• 3rd Pillar: Personal Environment

Savage Marketer Resources

1. Join our Community for updates.
2. Check out more savage marketer podcast Here!

Whether you are seeking more income, making a bigger impact, or enjoying greater freedom, Vanessa and her dedicated team of professionals at The Business Growth Academy can help turn your entrepreneurial dreams into reality.

3 value bombs

1. Start by thinking BIG.
2. Your life is a combination of the things you tolerate.
3. The way to bring about change is to be proactive.

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Originally from the UK with most of her life lived in Europe, Vanessa has more than a decade of experience working with business leaders — ranging from startups to billion-dollar companies. Her client roster includes The World Economic Forum, KPMG, Oracle, The Global Fund, the European law firm Cameron McKenna, and Sandler Training, amongst others. She has also worked for the United Nations in Geneva, Switzerland and held senior leadership roles within the International Coach Federation. She lives in Scottsdale, Arizona with her husband Robert, their two children, and a collection of four-legged friends.

Her mission is to impact the lives of over one million businesses around by coaching them to be bold and play bigger in both their life and business.

Show Notes 

The Million Dollar Question for a Million Dollar Business

[3:40] Vanessa shared a realization- “We're also worried about our own stuff, that we're really not thinking about what's going on for somebody else.”

[6:36] Vanessa published a book, " The Million Dollar Question".

[7:44] The foreword of the book written by Russ Perry of Design Pickle.

[12:00] Always ask yourself, "What's the cost?" 

[7:02] "I don't have enough time" number one excuse, along with “no money”.

[15:36] Tolerations are draining.

[20:10] Your life is a combination of the things you tolerate.

Savage Marketer Resources

1. Follow our guest Vanessa Shaw on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcast Here!

Let's talk about all-things real estate with award-winning real estate savage Cory Calvin. It's everything you need to know about your home, from buying and selling to improving its value even the current state of the market.

3 value bombs

1. There is no such thing as a problem property, it's about problem ‘ownership’.
2. Here's the good news about thinking creatively: anybody can do it.
3. Mind your own growth and you'll do just fine. 

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Cory is focused on multi-family acquisitions and has been investing in real estate since 2012. His main career priority is to show others how to invest in multifamily real estate so they have an alternative means to make big cash flow.

Show Notes 

Level Up Your Real Estate Game

[2:53] At the age of 32, Cory already have 61 properties under his name.

[4:30] Anyone can think creatively- which opens the door to creatively invest in the real estate industry.

[5:24] Take a different way everyday so you can see different opportunities so you'll be able to capitalize with real estate properties.

[6:22] There is no such thing as problem properties, it's problem ownership.

[7:02] Cory Calvin talks about his most savage deal he had experienced after owning 61 properties in his 4 years in real estate.

[8:33] How to close a deal and level up your Real Estate game.

[11:48] Cory said that he had been audited by the government to confirm that he did everything honestly and everything was legit.

Savage Marketer Resources

1. Follow our guest Cory Calvin on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcast Here!

Sean Cannell is a YouTuber, international speaker, and coach that helps entrepreneurs build their influence and income with online video.

Sean's YouTube channels has over 900,000 subscribers, his videos have been viewed over 43 million times and he has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes.

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3 Value Bombs 

1. Focus on the quality. Brick by brick, one step at a time. 
2. Do content based on your pillars of expertise, like cross-pollinating into niche that could reach a broader audience.
3. You'll never know what is it in front of you. Always be prepared.

Show Notes 

YouTube Marketing Secrets from a 7-Figure YouTube Channel

[02:02] What should you know about youtube? How is it beneficial to your marketing?

[3:42] Why you should leverage Youtube for you podcast channel.

[5:56] Strategic Search-based Content

• Content Distribution 
• Weekly Value Content 

[6:25] Sean's Savage Strategy 

• Find out how Sean dominated the youtube platform by just one video content on 2013
• How to leverage SEO Keyword in youtube 

[12:32] How to know the difference between an "good" search term and a "bad" search term? 

Savage Marketer Resources

1. Follow our guest Sean Cannell on youtube!
2. Join our Community for updates.

Check out more savage marketer podcast Here!

In this episode of the Savage Marketer PodCast:

Kimanzi Constable is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies, he writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs.

Complemented by his business and life partner Cindy Constable, a speaker, and a marketing strategist who supports public bodies in aligning valuable assets with their strategic goals, Cindy is the co-CEO of Results Global Impact Consulting Agency. A boutique digital marketing consulting firm whose main focus is on helping companies get results in the ever-changing Internet marketing landscape. Helping companies leverage the power of large publications and public speaking to grow your business.

Partners in crime, Cindy and Kimanzi is a savage duo.

Savage Marketer Key Discussion:

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In this episode of the Savage Marketer PodCast:

Doug Harrison was the founder of the Harrison Group, which he established in 1996, and where he served as CEO. The Harrison Group was a research and consulting company that became the leading resource for monitoring the hearts, minds, and spending of the wealthy and affluent populations around the world. The Survey of Affluence and Wealth has clients in the travel and hospitality, automotive, financial services, retail, professional services, and digital media industries receive branding, targeting, customer service training, and portfolio guidance from dedicated teams. 

Doug helped formulate a groundbreaking study of ultra-wealth that has reshaped the way leading companies like Coca-Cola, Amazon, and Microsoft target critical audience.

Savage Marketer Key Discussion:

Doug Harrison: The big companies, the top affliction that I run into is what I characterize as the self-absorbed. And the self-absorbed are individuals that they've done the work on their brand, usually there's a value proposition, there's like three pillars that support the brand. And I call those my three shiny apples. And the three shiny apples, the salespeople all get trained on it. They walk into their clients or prospects, and they're like, here, I'm this, come see what I have, come see my three shiny apples. And what they don't realize is that the customer is actually looking at the basket of apples. And the customer is looking for one bad apple that they can see from any place that they can learn about it because if I can find one bad apple, chances are there's a whole bunch of additional bad apples underneath. And so, people will just reject the entire proposition. Because another mistake companies make is they think that people are out trying to buy stuff. And the reality is people are out trying not to buy stuff. What they do first and foremost is they manage risk. And so, while sellers are thinking about their selling benefits and why they should have it, they need to spend as much time thinking about the risk elements they pose to their customers, because it only takes one risk element to wipe out a whole bunch of positive benefits.

Doug Harrison: So in other words, the self-absorbed is, they're thinking about how amazing they are. They're not thinking about what the customer thinks about their risk.

Jeff J Hunter: Exactly. One of the things that we've learned about great brands is great brands have four qualities. The first is that they're masters of the category in which they operate. It's clear they understand what they do, they do it incredibly well, they're masters. The second quality of a great brand is they're clear and their customers are clear on the deal terms or the value proposition that they provide. The third element is that there's inherent scarcity. That you just can't get this anywhere, so figuring out what you're clear about what is scarce about the proposition you offer. And then the fourth is that there's consistency. And the consistency kind of goes into my bad apple example because individuals are gonna learn everything they can learn everywhere that they're gonna look. And the question is will they draw a consistent conclusion of excellence about you? Or are they gonna see things that are like, hmm, risk element, I'm out!

If you are a new listener to the Savage Marketer Podcast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Follow our Podcast

• Savage Marketer Podcast

Follow our Host

• https://www.linkedin.com/in/douglas-harrison-96844080/

Join the Conversation

Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:

 https://www.facebook.com/groups/savagemarketers/

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