Savage Marketer Podcast

Making yourself notice can be very challenging if you don’t have the right strategy to get through it. In this episode, we’ll get to know the journey of a young entrepreneur who made her way into creating a successful brand, but how did she do it? Stick around for this Savage Marketer Podcast to find out. 

Marisa Sergi is the founder and CEO of Redhead brands. She started her brand at the age of 19 and today, she owns a winery that produces fantastic high-quality wine which sells in more than 200 stores nationwide. We’ll also be talking about the importance of offering a great product, how to set up your pricing, and how to pitch your brand to get notoriety.  

Don’t miss the chance to learn these valuable lessons to become a real savage marketer up next. 

Value Bombs

1. If something looks great and it speaks to you, just go with it.”
2. Be transparent, don’t sell something that won’t sell. Everything is based on trust”
3. “If you have a product that markets itself, the demand comes to you if you serve the demographic.”
4. “Put yourself out there and be fearless to succeed”

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Marisa is a young entrepreneur. She's helped her family make wine since she was in fifth grade. That’s when her aspiration to become a professional winemaker was born. Not really surprising, since she grew up in the business and dinner-time conversations often revolved around wine.

Show Notes 

[00:00] Introducing Marisa

[03:00] How to deals with the haters through knowledge and education.

[08:50] Pitching your product local to gain opportunities to grow.

[10:00] - How to pitch to your potential clients with success

[13:47] - branding process of Redhead wine explained

[18:00] - The battle between branding and marketing

[19:24] - What are the factors that can help you define the price on your product

[20:35] Getting noticed via networking, social media like LinkedIn, and offering samples.

[23:22] - The importance of having a top-quality product

[24:39] - The next steps for Marissa and her brand

[25:45] - The most savage strategy that Marissa has implemented in her business

Savage Marketer Resources

1. Follow our guest Marisa Sergi on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

How can you become an authority figure in your area? In this episode, Nathan Hirsch is going to break down his process of building brand authority, plus how he’ll be sharing a little bit about his background and how he managed to turn a $5000 investment into 12 million in revenue.   

Nathan is a remote hiring expert, entrepreneur, and co-founder of the Outsource School. As a young entrepreneur, Nathan had to face many obstacles before building a successful career, and today, we are gathering forces to analyze those key factors that can help you put those business goals in motion. Some of these keys include:

• How to grow your audience
• Increasing your authority
• How you get access to other people 
• How to automate your process 
• How to leverage your podcast to build relationships 

Stay tuned until the end of this episode, cause we will be sharing some really valuable content and more tips to become a true savage marketer up next.

3 value bombs

1. When people reject you, don't get frustrated. Take it as you are being redirected to something better.
2. This is the time to network with other entrepreneurs. If you're not reaching out to three new entrepreneurs every single day, you are missing out.
3. Customer experience is a big part of your brand identity. 

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Nathan built a virtual assistant army but quickly got frustrated with the poor quality and time commitment it took to hire on Upwork. He set out a better marketplace that pre-vetted virtual assistants before they were allowed on the platform, quickly matched them up with clients, had 24/7 support in case the smallest thing went wrong and a no turnover protection where he covered replacement costs if someone quit.

Show Notes 

[01:00] - Introducing Mr. Nathan Hirsch

[03:00] - Turning 5000$ into 12 million: Nathan’s first approaches to entrepreneurship

[05:30] - On how customer experience is the biggest part of your brand

[08:09] - Building your own business, notoriety and finding new audiences

[10:12] - Breaking down the process of breaking into podcasting

[13:20] - Why you should do the local chain before aiming for the big names

[18:30] - The many different ways you can leverage from podcasts

[23:00] - The power of word of mouth

[26:15] - Breaking down the multiple strings of revenue for marketers

Savage Marketer Resources

1. Follow our guest Nathan Hirsch on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

What makes your brand really stand out, even in difficult times? In this episode, I have the opportunity to share with my good friend, Ryan Mckenzie, about the challenges of working from home, the state of e-commerce in this truly exceptional times, and the importance of transparency in online retail businesses.  

Ryan is the co-founder of Tru Earth, an eco-friendly brand with a mission and a purpose to reduce the amount of waste that we leave on the planet. Together, we’ll be touching some pretty important issues, such as:

• Transparency in e-commerce
• Brand advocacy
• Brand personality

Tune in for more insights on how to build a savage strategy for your online business and how to overcome the obstacles in times of COVID-19.

This is an exceptional episode for those who, like me, spent hours thinking on how to enter the podcasting world in the right way, adding valuable content into people’s lives. So tune in and don’t miss the chance to hear what this podcast guru has to tell you.

3 value bombs

1. It's a great idea to be very transparent, that you are low on inventory. If you do run out. I would never and then customs hold it up. You know, two weeks more than your anticipated time to receive the product, be very transparent about your lack of inventory due to the COVID-19 situation.
2. You can build your story first and then build your avatar around that but those you want people to buy into something because it represents their identity.
3. The villain is a non-degradable plastic jug. You don't have to have a person you don't always have to hate Trump or Obama or Pelosi or you know like people think that to have a villain has to be a person a villain is a trend, a movement, a diet.

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Ryan Mckenzie is the Co-Founder of Tru Earth, obsessed with building direct to consumer brands with a purpose.Passionate about combining paid media, direct response marketing, and branding.

Has owned or helped launch 7 subscription boxes and scaled multiple premium subscription boxes to multi-million dollar businesses.

Show Notes 

[01:19] - The evolution of the podcast industry explained in less than five minutes

[05:06] - The realities of working from home

[08:21] - A very important lesson on transparency for your online business with Ryan Mckenzie

[22:25] - Introducing Tru Earth; a brand with a mission and purpose

[24:45] - The undeniable advantages of brand advocacy?

[31:15] - The importance of building a strong brand identity and telling your story

[35:03] - This is how you should be presenting your brand in the future

[36:49] - Maximize your branding strategy with these tips by Ryan Mckenzie

[38:07] - The effectiveness of the clear copywriting method (38:07)

Savage Marketer Resources

1. Follow our guest Ryan Mckenzie on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

What does it take to be on the list of the top 10 podcasts? Get your notes ready for this episode because today, we have James Burtt on the Savage Marketing podcast to share all his wisdom about podcast launching and many other insights on how to make it to the top 10 lists. Are you ready for this lesson? 

James has been working on podcast creation for 13 years, he not only has the skills and expertise it takes to dominate the market, but he has also become an authority figure in helping others become successful. So, today we are going to touch base on the following aspects:

• The advantages of creating your podcast
• How to turn your podcast into a profitable business
• How to peach A-lister guests 

This is an exceptional episode for those who, like me, spent hours thinking on how to enter the podcasting world in the right way, adding valuable content into people’s lives. So tune in and don’t miss the chance to hear what this podcast guru has to tell you.

3 value bombs

1. “starting a podcast is great for developing out your own brand becoming a thought leader to is that you can use the podcast to get access People, you normally wouldn't have a damn chance of getting in front of them”
2. You have to get that pitch ready, you got to get that spin ready on why you should actually show up, like why someone should actually be on your podcast the value that you're going to bring to them yet”
3. So the moral of the story is here that everybody wants an audience. Yes. And that's why it's important that you build one.

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James Burtt, host of the Champions Of Mind Podcast which is an iTunes Top 10 Rated show, mentor public figures, businesses and brands as they release their own branded content. 

Leading a very busy and mega-fulfilling life as a Company Brand Director across the 'Champions Of' brands. As the UK's leading coaches we get to work with a range of the top entrepreneurs, business owners, brand builders and startup founders assisting them to grow themselves and their revenues as a result!

Show Notes 

[01:00] - The evolution of the podcast industry explained in less than five minutes

[05:10] - James Burtt shares part of his background on the podcast world

[10:28] - Why do people need to start their podcasts

[16:53] - How can you turn your podcast from into a profitable business

[20:24] - What’s the ideal approach to get some big names into your podcast?

[26:48] - This is how you pitch your A-lister guests for your podcast

[29:25] - The four gold mines of podcasting

[31:56] - The key to a successful podcast launch by James Burtt

[36:07] - How to reignite and really get traction inside the podcasts platforms

[39:07] - After the podcast: the keys to growing your community 

[41:50] - This is how you assemble an after the episode savage strategy 

[45:00] - he Savage Marketer after the podcast checklist and the power of reciprocity

Savage Marketer Resources

1. Follow our guest James Burtt on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

There is nothing more powerful than a person determined to go against the odds. In today's episode, I have the honor to talk with Jeff Griffin, author of the I'mPossible book, who has joined me for this, hopefully, a very impactful episode where we're just trying to pass some motivation towards these hard times. We are mainly focusing on:

• Erasing the word ‘Can't’
• How to get back up from a setback?
• What's the recipe for getting world-record results? 

Jeff, besides being a Savage, is a true legend that forces himself to do impossible things every single day to achieve outstanding results in life. This is an extraordinary episode for the Savage Marketer podcast since it is our very first social distancing interview, and we hope to serve you with some useful advice to improve your life.

3 value bombs

1. The best time to plant a tree is 10 years ago. Take action. Do it now.
2. Too often, we spend too much time on the challenge, and not enough time on the solution.
3. Most of us are paralyzed by doubt, fear and complacency.

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Jeff Griffin, transformational speaker and author, a construction accident left Jeff paralyzed from the waist down, in-between college football seasons, over 20 years ago. His life and dreams were shattered but not defeated. He's picked up the pieces and has since discovered the Steps to Success that Great Leaders Follow and Finish.

Show Notes 

[05:04] - Introducing the man, the athlete and the legend, Jeff Griffin

[04:30] - How to get back up when faced with a huge setback? 

[05:06] - On how Coronavirus is changing the way we see the world forever 

[06:22] - Why you should eliminate the word can’t from your vocabulary

[08:59] - Looking for alternatives to put yourself in motion during this crisis

[10:50] - The principles behind Jeff’s book and his 90-day recipe for world record results 

[12:47] - The mindset you need to be resilient 

[15:13] - Jeff’s tips & knowledge to motivate yourself 

[20:04] - How to face the demons of doubt, fear and complacency 

Savage Marketer Resources

1. Follow our guest Jeff Griffin on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

Paying attention to details can make the difference between a good marketing strategy and a savage level marketing strategy. Today, we are learning how to turn a death-slow business into a success with the three R’s:

• Reach
• Reactivate
• Recon  

To explain each one of these steps and how to apply them into any campaign that you’re working on, we’ll have Connie Pak as our guest today.

3 value bombs

1. The beauty of automated service is no longer having to chase the client
2. Send out your force (team) to keep the lead warm
3. Reactivate clients by having them reach out to you. 

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Connie is a Marketing Strategist that specializes in helping business owners to reach their full potential and achieving their financial goals. 

Show Notes 

[01:01] - Introducing the incredible Connie Pack

[02:19] - Turning a medical office into a hot savage story 

[03:30] - Applying the three R’s into the medical office’s strategy 

[04:36] - The lures inside Connie's strategy 

[07:19] - A little tip for reactivating your clients 

[08:18] - How to perform recon in your three R’s strategy 

[10:08] - On why the money is in the persistence? 

Savage Marketer Resources

1. Follow our guest Connie Pak on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

In this episode, I have Scott Duffy, a personal mentor, Best selling author, top ten keynote speaker. He has also been the CEO of many companies.  Scott shares his journey working with Richard Branson and how it all became about. 

3 value bombs

1. If you want to close a deal, don’t just sell, try to become an asset and a resource.
2. Successful people did not get successful by themselves. They start by building a strong team.
3. Successful people are smart enough to know they're getting lucky, and they give it all they've got.

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Scott started his career working for best-selling author and speaker, Tony Robbins, and went on to work for several small businesses that became big media brands like CBS Sports-line, NBC Internet, and FOXSports.com. Next, he founded Smart Charter, an online booking tool for private aviation, which was acquired by Richard Branson’s Virgin Group.

Show Notes 

[05:04] - Investing in being ready is an essential key for entrepreneurs. 

[07:30] - Communicating and sharing will soon be proven to be worthy when you can find partnership in least expected places such as a diner. 

[09:42] - Savage lesson #1 Recognize when opportunity is knocking

[13:07] - Start even if you are not ready, but know that big [corporate] partners will expose you to your flaws.

[20:11] - Be on point with your pitch and information, keep it simple and approachable.

Savage Marketer Resources

1. Follow our guest Scott Duffy on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

In this episode of Savage Marketer, you’ll get to hear from the Master of Facebook Ads and a mentor of mine, Dennis Yu. You’ll learn some of the most effective and incredibly ingenious hacks to target influencer’s audiences.

3 value bombs

1. Put your Money where you get the highest return of investment
2. Interview somebody who your audience sees as authority
3. The most important thing is actually to provide value

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Dennis is known for being one the pioneers of Ads, spending over a billion dollars on them, achieving outstanding results, he’s done Ads for the Golden State Warriors and other amazing brands, has worked with masterminds like Gary V and Grant Cardone. Basically, nobody knows how to do savage marketing like this guy, so tune in and find out about his savage strategies up next. 

Show Notes 

[01:00] - The story of how Dennis Yu became the master of Facebook Ads?

[03:18] - Dennis Yu’s savage strategy to get incredible results.

[04:10] - This is how you make the most out of your video content

[04:32] - Jeff Hunter explains the essentials of targeting a mastermind’s audiences.

[05:44] - A little savage hack by Dennis Yu.

Savage Marketer Resources

1. Follow our guest Dennis Yu on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales.

3 value bombs

1. Take note of what captures your attention but make something that’s completely different than everything else that’s out there.
2. You don’t want to blend in. This is the time to stand out.
3. Don’t leave things to chance. Discretion is a form of simplicity, and that’s power.

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Pamela Sisson is a creative director with more than twelve years of experience in graphic design, photography, branding and social media marketing for corporate firms, media personalities, influencers and small businesses.

Show Notes 

[02:24] - A book cover is the single most valuable asset and the basis of when people decide if they want to buy a book.

[03:57] - Pamela explains why she chose to put an astronaut on the cover of her book.

[04:56] - The ten principles that can make or break your book. First is, to know your purpose. 

[05:57] - Pamela wants to make people feel like they’re limitless when they see the cover.

[07:02] - Why you should do your designs in a thumbnail size and make sure it stands out from all other books when going to Amazon or a website.

[07:37] - Pro Tip: Think through it before you design the book cover.

[12:30] - Be open-minded. Your initial design may not actually be what you planned.

[15:25] - A design that is fresh and enduring, begins with a really great idea.

[17:53] - Tips on how to give readers something that is not expected but somehow related to the title.

Savage Marketer Resources

1. Follow our guest Pamela Sisson on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

Your mindset affects every aspect of your life and is influential your success. This is especially true when you are a marketer. We’ve all heard “what you believe you can achieve '' and we find that statement very powerful for the clients we work with every day. Sit with me and Kevin Phun and let's talk about how he shifted his entire career to success.

Shift Your Way To Success - with Kevin Phun

3 value bombs

1. Do whatever is necessary and over-deliver. 
2. Always take the extra mile to do something amazing.
3. Don't be afraid to take risks. Without risk, there is no reward.

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Kevin is the managing partner of 3Aces Studio. He writes persuasive email sequences that generate sales out of thin air. Now you can pay more for customer acquisition and increase the lifetime value of your customers. 

Show Notes 

Shift Your Way To Success - with Kevin Phun

[02:06] Kevin decided that his future will not be determined by how many scripts he could fill in a day.

[06:36] He tried to apply for a marketing team thinking that this team would level-up his copywriting skills.

[07:39] Kevin shared his experience with cold calling. 

[08:56] Tai Lopez team contacted him, offering a copywriting job and do an email for them. He offered to do them a whole sequence instead.

[12:10] Kevin shared where he is right now at this point of his career. 

Savage Marketer Resources

1. Follow our guest Kevin Phun on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcast Here!