Savage Marketer Podcast

Savages, this week’s episode has an amazing Facebook hack! I’m joined by Britney Crosson, social media extraordinaire, who used this method to book 17 brand new clients in less than 90 days! This was all by accident, but this strategy has her taken her business to a whole new level. Here are a few takeaways that will set up your marketing foundation within these groups:

• Make sure you are apart of relevant groups on Facebook.
• Create or share posts in that group that are personable.
• Add value to the community by commenting and supporting engagement.

Britney Crosson is the found of Fun Love Media and the host of The Social Sunshine Podcast. Her background as a performer and actor has helped her develop into a speaker, writer, and content creator. She loves to deliver great messages and entertainment to an audience and is teaching other small business owners how to do the same.

How To Get 17 New Customers In Less Than 90 Days Using Other People’s Facebook Groups featuring Britney Crosson

Value Bombs

1. “She didn't lead with the pitch, she led with some fun, entertaining content that was relatable to the audience.” Jeff
2. “Find a Facebook group, with like minded individuals will help you start to add people to your network.” Britney
3. “ You have to think about how you can first build connections with people before you lead to the opportunity.” Jeff

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How To Get 17 New Customers In Less Than 90 Days Using Other People’s Facebook Groups featuring Britney Crosson

[03:22] How to leverage other people’s Facebook groups to get 17 new customers in less than 90 days.

[05:28] How to add people from those same Facebook groups to your network. 

[09:07] The business connections that follow when you pair engagement and relevant post.

[13:29] Generating $100,000 from one funny post shared in a Facebook group.

[15:51] How to make connections outside of sharing and creating posts. 

[18:57] The profile secrets that keep you dialed in at all times.

[21:49] Stay relevant to your brand and business in a non-soliciting way.

[23:25] Understand that we are now one degree away from someone you know, knowing someone that needs your services. 

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Britney Crosson

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Resources mentioned:

The Social Sunshine Podcast

Savages, this week we are talking to the hardest working man in the game, Brad Hart. He is a genius at building masterminds and gives us the 411 on everything from the benefits to the mechanics on how to build a successful one. Don't know much about masterminds? Stay tuned! We take a deep dive this episode and everything will help take your savage marketing to the next level.

Here are a few takeaways from the episode: 

• Mastermind is about connecting people who have problems with the people who can help them solve them.
• Collaboration over competition can take you a lot further when you are sharing resources. 
• When helping others, don't take their success more seriously than them. 

How To Use Masterminds To Grow Your Business with Brad Hart

Value Bombs

1. “You can get 38 times better this year if you just focus on 1% per day.” Brad
2. “There's so much value in just unplugging. Sometimes the best way to make progress on your business is to back away.” Jeff
3. “I think it's very important when you go into a mastermind that you're willing to give. And sometimes that's giving time.” Jeff

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Show Notes 

How To Use Masterminds To Grow Your Business with Brad Hart

[03:07] What a mastermind really is?

[03:59] How can you leverage a mastermind to grow your business?

[07:43] From a mastermind perspective what is something a business owner can do immediately to start getting results? 

[12:31] Do you need experience in order to run a mastermind?

[16:18] Who should you invite to your mastermind to make it successful?

[20:39] How long should your mastermind last?

[25:48] Three things you will learn from Brad Hart’s book?

[27:55] Join the Savage Marketer Facebook group for more information.

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Brad Hart

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Resources mentioned:

Mastermind.com

The Eight Minute Mastermind

Savages, if you haven’t already joined the Facebook group you need to! This week’s episode is going to have some visuals for the resources we discuss in the video that is posted in the group. I have Tom Polifka with me and we are talking about paid advertising.

Have you ever gotten into trouble for doing a job too well? Let me introduce you to someone who has, Tom Polifka, a great friend of mine, and an OG Savage Marketer. He is such a beast with things like affiliate marketing that he’s found himself in the heat with major companies like State Farm. This is a greedy show and I knew he’d share the wealth. Check this out here are some incredible takeaways from this episode within the first 10 minutes! 

For your websites with affiliate ads:

• Make your offers strong and relatable to entice your target audience.
• Avoid mistakes like Amazon and make sure your speed is up par to evade massive sale drop-offs.
• Utilize algorithms on platforms like Facebook and Google to expand the reach to your audience.

Amazing right? Here are a few tidbits about Tom before you dive deep into the episode. Tom is an entrepreneur with a love of all things business. He’s had his hand in insurance agencies, golf training businesses, real estate firms, stock trading, and affiliate marketing. His business model is empowering other business owners by teaching them how to profit online through advertising and automation. Tom firmly believes that having multiple sources of income is a key component of financial stability so through his top-rated podcast and his online courses he passes on this knowledge to other entrepreneurs that desire the same thing.

He Became A Top Affiliate With Paid Ads (And Got In Trouble) with Tom Polifka

Value Bombs

1. “People are always like, how do you sell online? You just need a Facebook business page. You don't even need one follower.” Tom

2. “One thing that people don't realize is that there's power in the pixel data itself, not just from advertising.” Tom

3. “You gotta get clear about three main things. Who you serve. What you do for them. And what can you help them achieve? ” Jeff

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Show Notes 

He Became A Top Affiliate With Paid Ads (And Got In Trouble) with Tom Polifka

[01:02] Tom’s journey with paid advertising.

[06:33] Using advertising to test a product and to scale the product if it works.

[11:00] Three most important things that need to work for online advertising success. 

[18:00] The power of pixel and Google Analytics tracking.

[25:46] Utilizing your success from platforms like Tictok to sell products.

[30:34] The power that you bring to your brand, outshines any copycat that tries to profit from your idea.

[36:35] Three main things you need to get clear about your audience. 

[42:49] Using pixels to round up the audience that you may have lost during your initial product launch. 

[49:09] Go to the Facebook group page to share your ideas that were inspired by today’s episode.

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Tom Polifka

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Resources mentioned:

The Curious Hero Podcast

Individual Marketing Sales Funnel Blueprint

Savages, I have Peter King here, an incredibly passionate human being, joining me on this week’s episode about profiting from conversions! While working for his father, he resurrected a failed product with great potential, with search engine optimization. This small tweak successfully increased sales from online to traditional channels that led to selling their company at its peak. But that’s not the core message of this week’s episode, Peter found out what he loved to do from that experience, and now his goal is to help others do the same! 

Don't get too caught up in Peter’s backstory. He has some great advice to share from it, but this episode takes a turn that reaches deep into entrepreneurial longevity. Go on to listen to some of these savage takeaways.

• Make sure your marketing message connects to your audience’s awareness of your product.
• Copy is currency! Just make small tweaks to an optimized message for better results.
• Connect to your why so you are fulfilled in what you are doing from day to day.

How Changing A Single Word In A Headline Increased Conversions By 37% with Peter King

Value Bombs

1. “You don't have to come up with the next nuclear fusion reactor to be successful. All you have to do is focus on solving a problem.” Jeff

2. ​“The really important message here is what are you doing? How is what you're doing every day making the world a better place?” Peter

3. “You got to really listen to your audience. How do you overlay your marketing message to be in 100% alignment with your audience’s awareness of your product.” Peter

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Show Notes 

How Changing A Single Word In A Headline Increased Conversions By 37% with Peter King 

[3:18] Peter’s backstory

[9:26] How crucial it is to align your marketing message with your audience’s awareness.

[13:32] What a turn around looks like when you actively listen to your audiences.

[16:35] How to pivot after a big win brings your clarity.

[20:52] Reflecting on your business and life to see where you went wrong to manifest impact and find your why. 

[26:12] How to stop robbing your audience of your gift and finding your business’ fulfillment element.

[30:34] The satisfaction and gratitude you’ll receive when your business show it cares from the top down.

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Peter King 

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Resources mentioned:

http://www.whydotheybuy.com/

Simon Sinek's Ted talk

Ladies and Gents, we have a special guest this week that has been an amazing contestant and winner of the popular television show Shark Tank. He won a contract with Mark Cuban, Mr. Maverick himself, but then declined the offer and went on to make thousands more by leveraging savage marketing strategies. His name is Chris Johnson and he is here to teach us the benefits of perseverance and execution. 

The savagery in this episode is unparalleled. Chris came into the game with no experience in retail yet because of his intuition and preparedness he is now in over 50,000 retail stores across the country! Prepare yourself for some of these takeaways:

• Never take no for an answer. Use innovation to find another way in.
• Study successes and mistakes of others to prepare you for what comes next. 
• Know what you want out of the deal. If it’s not offered, have faith in your idea, stick to your guns and walk away.

This “Shark Tank” Contestant Was Rejected Twice, Then Got A Deal Worth Millions FT. Chris Johnson

Value Bombs

1. “I think the turbulence and the difficulty and perseverance and persistence is the prerequisite for success as an entrepreneur. ” ~ Chris Johnson

2. “Faith and fear. They're polar opposites but they have one connection and that is they both want you to believe something that hasn't happened yet.” Chris Johnson

3. “So many people don't take the risk, because what they see is the adversity and what if it doesn't work? But they don't see that there's a cost for inaction. ” Chris Johnson

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Show Notes 

This “Shark Tank” Contestant Was Rejected Twice, Then Got A Deal Worth Millions FT. Chris Johnson

[02:55] How preparation and persistence helped launch Chris’s journey on Shark Tank.

[07:26] How crucial it is to be ready to negotiate a counteroffer and remain agreeable and good-natured.

[11:05] Utilizing exposure from a popular platform to successfully market your business even without taking the negotiated deal.

[16:21] How leveraging a one track mind took him from zero to 50,000 retail doors and distribution centers without retail experience.

[19:17] A Shark Tank approach to launch your product from the idea stage in three phases.

[21:02] The costly price of inaction when you have a business idea.

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Resources Mentioned:

https://www.digitopia.agency/linkedin-consultation

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Chris Johnson

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

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Shark Tank Episode

Savages, we all know how tough it can be as entrepreneurs when it comes to hustling between clients. This week I want to give you some strategies to put you in a more valuable position for retention and beyond! Get ready to be blown away because I have a guest that will undoubtedly inspire you to take your marketing game up a notch. Meet Jake Neill, a friend of mine that was denied a job application at a top-rated digital marketing agency yet six months later, positioned himself to become the same agency's partner. He went from asking for a job to the job, asking for him! That doesn't get any more savage. Check out these takeaways: 

• Strategize your intellectual property so you can be acquired by a more prominent agency and get paid to do what you love.
• Build foot in the door offers to give your clients a quick revenue win, leading to full extensive projects eventually. 
• Lead your pitches with your end results, not your product. This builds relationships and authority when working with new clients.

They Denied His Job Application and 6 months later bought his company Ft. Jake Neill

Value Bombs

1. ​“If you want someone to buy what you're selling, you need to think, how is this going to benefit that person?” - Jake Neill

2.​“It's important to not just think about how to extract value from this situation, but how can I bring the highest amount of value to the person I'm selling to?” - Jake Neill

3. “Don't lead with your product. Don't lead with your unique methodology. Lead with the end result.‘’ - Jake Neill

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Show Notes 

They Denied His Job Application and 6 months later bought his company. Ft. Jake Neill

[03:30] The rollercoaster of entrepreneurship.

[13:57] Build up the value of what you have to offer your clients so you can pivot your pitch to an offer. 

[20:32] Lower your entry barrier by offering content to get a YES from your future clients.

[31:10] Dial in your process and start to build trust to get access to an endless list of clients. 

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Resources Mentioned:

https://www.digitopia.agency/linkedin-consultation

Jake Neill

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Do you have a podcast that you are ready to monetize? Worried about the lack of a large following? Dont sweat it, this episode will give you the savage marketing strategies to do JUST THAT! Meet Nick May, an OG marketer. He is a guest to the show this week and the prime example of a small podcast making big moves! His interior design podcast, The Chaise Lounge, generated a few hundred thousand dollars back in 2014. In just a few years he is now making close to two million. He is a friend to the show and generous with advice to take your podcast to the next level. Here a few takeaways:

Takeaways:

• Do not start a podcast if you aren’t genuinely curious and dont like to talk to people.
• You need to stick to a consistent schedule by posting your podcast regularly.
• Your audience should be buyers so you can figure out marketing opportunities for referrals and affiliates.
• To build a connection between you and your audience, use the power of story and get personal.
• Take the audience somewhere after the podcasts. Invite them to a community. Accumulatively you'll start building respect and authority.

How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May

Value Bombs

1. ​“First and foremost, you have to have great content but you can't just have a bunch of great content. You have to entertain and make it very personal.” ~ Nick

2. ​“I'm a big believer in networking! It's not who you know but it's who knows you! ” ~ Nick

3. “You've given them sponsorship ideas, referral partner networking ideas and You've also got memberships. These are all ways that you can monetize a podcast.” ~Jeff

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Show Notes 

How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May

[01:07] Introducing Nick

[07:42] Getting to know your sponsors.

[10:11] Step one to start a podcast and actually leveraging it to generate revenue.

[16:13] The power of networking and niching down can generate a lucrative income.

[22:00] Bring value to your sponsors and audience. 

[27:34] Ask yourself, is podcasting even right for you.

[36:00] How to draw people in and keep them engaged in your podcast show.

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Nick May

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

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Resources mentioned:

Jab Jab Jab, Right Hook  by Gary Vaynerchuk

Does your business thrive off of face to face engagement like social events but its been lacking since the pandemic? Corona has started to really strangle that involvement because folks dont know the awesome benefits of pivoting their events online and using social media to draw that participation. Well, you are here to learn something savage and I have Paul Sokol here to unload a wealth of social media event marketing on us. The very online strategies he’ll be teaching us can also be applied to offline events, so dont fret once life gets back to normal you can continue hosting successful functions!

Paul Sokol is the self-proclaimed Automation Jedi! Amongst many happy clients, he has worked with Shark Tank winners and designed automation funnels that turned six figures within nine days. As a thought leader in automated experience design, his passion is to achieve meaningful outcomes with humanized automation to maximize input effort. You dont want to miss out on listening to this guy. Here are a few Savage Takeaways:

• The genius of utilizing Facebook event pages as a great tactic to drive your business
• Fantastic ways to remarket to folks who are interested and just need to RSVP or buy tickets
• How to capture attention by bypassing news feeds and hop right into notifications to promote the hype of your event.

How to Run an Event on Social Media The RIGHT Way Ft. Paul Sokol

Value Bombs

1. “You're literally hijacking the news feed because once somebody says they're going to an event, those event updates are being prioritized in notifications so they know it's important to you.” ~Jeff 

2. “If you have an email list, set up the event, and then blast your list with the event. Hey, this new events coming on go RSVP because now you're funneling people from your email list into your remarketing” ~Paul

3. “Remember the audience's challenges. If you can keep presenting them with the value of why they should go to the event, they'll actually show up” ~Jeff

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Show Notes 

How to Run an Event on Social Media The RIGHT Way Ft. Paul Sokol

[4:30] Things needed to launch a successful event on social media.

[8:41] The simple start-up to create an event.

[11:56] The bells and whistles for planning that you need to use to maximize the exposure of your day.

[16:55] How to get the conversation going using free stuff. 

[19:52] The hidden news feed that goes straight to notifications.

[21:54] Use a variety of angles and appeals in your post to speak to different audiences.

[25:35] Ways to use paid advertising as a funnel to generate traffic to your event page.

[30:46] Tools to use beyond Facebook for integration to get deeper into your target audience.

[36:20] Time segmenting your audience that has responded to your event, to keep them engaged.

[39:10] Free advertisement to niche audiences outside of newsfeeds and notifications. 

[42:41] Utilize your email list to cross-promote the event as well.

[43:17] During the event, go live to promote it’s hype, engagement, and grow your audience. 

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Paul Sokol

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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Ever had an idea that you knew would make a great book, but you didn’t know how to sell it? Let me introduce Ellen Violette, she is an ebook coach and an author utilizing book sales to grow her list since before 2004. She has also trademarked the phrase “Books Open Doors” back when Amazon said ebooks were dead. 

Ellen Violette’s passion has been to help creative visionaries increase their influence by creating and launching #1 bestselling books. In fact, she basically invented the savage marketing strategy that is the lead generation book! This week’s episode will definitely enlighten you on how to leverage a book as a marketing tool. Here a few things to take away from the conversation:

• Using your book to set yourself up as an authority in your field
• Understanding the marketing flexibility of Ebooks
• How book sales impact your list.

3 Ways To Use A Book For Sales with Ellen Violette

Value Bombs

1. ​“You want to market to your long term clients because they're going to pay you more money, they're going to stay with you longer. ” Ellen

2. ​“The big problem with marketing is people try to create a product without doing the research. It doesn’t matter if its a book, product, or science without doing the research you dont know if it’s good.”Jeff

3. “You don’t want to get a book where the first place people go is to a domain and somebody else already has it, because then you're marketing for somebody..” Violette

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Show Notes 

3 Ways To Use A Book For Sales with Ellen Violette

[02:52] Why it’s important to write a book.

[05:23] How to turn an ebook into a lead generation tool.

[10:24] How to come up with a book that works for you.

[16:17] Figuring out what your audience wants from your topic. 

[19:09] How whittling down your email list leads to more money.

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Ellen Violette

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• Podcast
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JeffJHunter

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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Savages, you are in for a treat! I am joined by a crowd favorite, my own personal mentor Wes Schaeffer!! He is a hit in the Facebook group and has helped groom me to be the Savage Marketer I am today! Wes is known as the Sales Whisperer. He provides tools, skills, and automation to help folks close more sales faster and overcome objections. During this conversation, he does just that by magnifying the importance of the right angle sales approach. Here a few take-a-ways:

• Become the byproduct of your service so you are the person customers come to for answers.
• Utilize the power of storytelling to foster customer engagement. 
• Go beyond what your customer says they want and ask questions to find out what they actually need.

Value Bombs:

"Stop trying to close everybody."    

"You can't do the same marketing as everyone else and expect a different result."  

"The less you talk about yourself and the more you get them to talk, the faster the deal moves along."

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Wes Schaeffer is an author, keynote speaker, and sales training coach. He is known as a straightforward results-oriented leader who truly cares for his clients. When he isn’t coaching through various social media forums, he is busy being a husband a father to seven.

Segment Timestamps/ Episode Highlights:

[01:03] The savage strategy that propelled Wes’s business.

[03:11] The advantage of becoming a byproduct of your own product.

[08:01] How outlandish ideas can foster customer engagement.

[15:49] How meeting your customer where they are can set up a successful right-angle sales approach. 

[20:02] What it looks like to lead with value to help your customer base.

[24:15] Making your sales super easy with the three C’s of selling, Curious, Concise, Courteous. 

[30:42] Common questions for people to have a service-based business to tee up their sales leads.

[36:04] How to get to the bottom of your customer’s problem to make the sale. 

[42:55] How to know who is a bad prospect. 

Savage Marketer Resources

• Follow our guest Wes Schaeffer on Linkedin!
• Join our Community for updates.

Check out more savage marketer podcasts Here!