Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
by iHeartPodcasts
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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Episodes
Bob Pittman on Minnie Questions with Minnie Driver
31m · PublishedToday, Bob goes from podcast host to podcast guest and sits down with actor Minnie Driver for her iHeartRadio podcast, Minnie Questions. Bob shares why he’s grateful for a childhood injury, lessons from growing up in the South during the Civil Rights Movement, and why plans are sometimes bad for business.
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Ben Horowitz: “Let’s go make something. Let’s change the world.”
44m · PublishedWhat do start-up founders and hip hop artists have in common? According to Ben Horowitz: a lot! Since his teenage years, Ben has been inspired by hip hop artists’ ability to create something from nothing-- and he took that guiding ethos with him to Silicon Valley. So even when industry giants shrugged off what would become the internet as we know it, Ben always saw it for what it could be… and in his roles at Netscape and Opsware, Ben actualized it. Learn how at his VC firm Andreessen Horowitz, Ben is helping entrepreneurs actualize their big ideas. Plus, Bob and Ben travel in time to look at the future of some of today’s biggest topics: remote work, video streaming platforms, biotech, and, of course, audio.
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Celebrate MTV’s 40th Birthday with the Real Story of MTV
52m · PublishedIn honor of the 40th anniversary of MTV, we’re rereleasing a fan-favorite episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.
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Remi Kent: “A small act can make a difference.”
39m · PublishedIn Remi Kent’s first job as a library page, she discovered her love of stories. Now, as CMO of 3M, Remi is crafting stories for countless consumers across the globe! Despite this massive audience, Remi stays focused on making individual, human connections with 3M customers. Learn how this framework has helped Remi shepherd 3M through major shifts: from taking Post-it digital, to mass producing N95 masks during the pandemic. Plus, learn how Remi’s focus on human connection has helped her act as a strong leader for her team, and a powerful advocate for anti-racism.
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Christian Navarro: “I've been at the bottom; and if I can use that energy to help people stay on top, then I win.”
34m · PublishedAfter dropping out of school and struggling with homelessness, a young Christian Navarro was rejected by his top-choice job and accepted a gig sweeping floors at a wine shop. There, Christian fine-tuned his precocious palate and client partnership savvy. The rest is history! What felt like the second-best job offer at the time, actually put Christian on fast-track to where he is now: President, Principal and “Wine Therapist to the Stars” at the iconic one-stop-shop for all things delicious, Wally’s Wines and Spirits. Listen as Christian shares how lessons from his tumultuous childhood helped him brave the COVID-19 pandemic, why brick-and-mortar institutions are here to stay, and what’s in Christian’s glass right now. Plus, Bob learns how far Christian will go for his customers (hint: it’s literally across oceans!).
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Brad Gerstner: “If something's not a fast yes, then it's a quick no.”
51m · PublishedWhen Brad Gerstner, a “simple kid from Indiana” set out to build a brand-new investment firm in the swirl of the 2008 financial crisis, his friends and advisors told him he was nuts. But that company, Altimeter Capital, has become an incredibly successful vehicle-- not just for profits, but also for enabling entrepreneurs to do good. In this week's conversation, Bob learns why Brad needed to build Altimeter (it comes down to some advice from Jeff Bezos), how a conversation with his kids inspired him to establish the Board Challenge-- an initiative to quickly diversify corporate boards, and how watching his dad rally a small town to take on a goliath inspired his faith in politics. Plus, Brad shares a lesson from Burning Man... and how it changed his worldview might surprise you!
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Alec Baldwin: “You have to find a way to make it work.”
40m · PublishedBefore Jack Donaghy, before Jack Ryan and SNL, Alec Baldwin was studying to be a lawyer and interning on Capitol Hill. This episode, Alec sits down with Bob to share why he changed course, and how he made it as an actor. From nights working as a busboy at Studio 54, to his Emmy-award-winning performance in 30 Rock, Alec shares behind-the-scenes stories, including: how Soap Operas informed his work ethic, what he's learned from Lorne Michaels, and why he chooses projects based on his collaborators. Plus, Alec reveals one of the early inspirations for his podcast (spoiler: it's Howard Stern!)
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Gary Vaynerchuk: “Accountability's an incredible gateway to happiness.”
34m · PublishedNo one's story captures the spirit of the American Dream better than Gary Vaynerchuk. Fresh from the USSR, Gary’s earliest memories are of his family of eight crammed into a studio apartment in Queens. But he's been focused on turning lemons into literal lemonade from the very beginning: Gary launched his own lemonade stand at age seven—and he's been an entrepreneur ever since! From his early adventures selling wine on the internet, to the triumphs of VaynerMedia, learn why Gary sees Seinfeld's process as the key to better ad creative, what he'd go back and tell his 20-year old self, and why his mom remains his hero. Plus, Gary tells Bob what he's planning for next … including why he might buy the New York Jets!
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Sir Martin Sorrell: “Good people are by nature difficult”
34m · PublishedAny good student of advertising and marketing should know Sir Martin Sorrell’s name! From his rising to star status as Saatchi & Saatchi’s CFO, to his building and shaping of WPP— growing it from a shopping cart maker to the world’s largest advertising holding company, Sir Martin is as well known for his legendary insights as his headstrong opinions. Listen as he and Bob discuss why you need to employ dissenters, how his father’s drive and work ethic shaped his career, and how a sabotaged memo almost prevented him from working with David Ogilvy.
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Elizabeth Rutledge: “We call our employees colleagues.”
41m · PublishedAs the Chief Marketing Officer of American Express, Elizabeth Rutledge has a rare superpower... she's an introvert. And the way she wields it is impressive! Learn how she harnesses the power of small, nimble teams (it has something to do with pizza!); how she's used her introversion to foster a culture of empathy and respect, and why she still draws inspiration from her stint as a 9th grade biology teacher. Plus, Elizabeth reveals how she empowered her teams to give small businesses across the country relief while leading American Express through the pandemic.
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman has 91 episodes in total of non- explicit content. Total playtime is 54:15:44. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on May 13th, 2024 04:10.
