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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
by iHeartPodcasts
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
Episodes
Gerry Laybourne: "Have you ever been slimed? It is wonderful!"
41m · PublishedKnown as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids.
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Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"
40m · PublishedThis episode Bob sits down with Norm de Greve, the Chief Marketing Officer of CVS, to learn how having a Dutch father gave him a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique identity, and the bold steps the brand took to stop selling tobacco products. Plus, we hear why Norm thinks podcasts are such a great way to reach employees and strengthen the culture!
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Bill Koenigsberg: "I built a culture where business is personal"
42m · PublishedTo kick off Season 2, Bob sits down with CEO and Founder of Horizon Media Bill Koenigsberg and discovers how Bill pulled off the ultimate trick: convincing his bosses to sell him the company that would become Horizon... and loaning him the money to do it! Plus, learn why Bill only hires smart people who "make him uncomfortable," how investing in a stunning office has changed Horizon's culture, and why not getting a company car was the best thing to happen to his career.
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Bonus: Our favorite Audio Stories
17m · PublishedLeading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois reveals why he creates a playlist for every brand he handles, and Julie Rieger discusses an incredible radio stunt and the lift it had on movie ticket sales. Plus: how radio helped Daniel Glass foster a connection...in Copenhagen!
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Bonus: Our favorite Marketing Stories!
16m · PublishedBob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.
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Season 2 of Math & Magic Coming Soon!
1m · PublishedJoin Bob Pittman for more stories from the frontiers of marketing starting December 5th. And in the meantime, we'll be keeping the feed warm with a few bonus episodes.
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Bertha González Nieves: "I've always been an entrepreneur."
36m · PublishedFrom starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start. But when she fell in love with the agave fields on a tour through Tequila, that's when she found her passion. In this episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helped guide so many of Casa Dragones' branding decisions.
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Walter Isaacson: "People want to hear ideas. There's a hunger for that."
47m · PublishedYou might know Walter Isaacson as a legendary biographer, or as the former Editor of Time, or as the Chairman and CEO of CNN ... but did you know he was a high school crime reporter for the Times-Picayune? Or that he was recruited to be in the CIA? Or that he actually invented the cable news ticker? This episode, Bob sits down with Walter to discuss why Ben Franklin and Steve Jobs aren't that different, why technology and job creation will always go hand in hand, and how curiosity has been the driving force in his career.
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David Zaslav: “We’re betting for the long term.”
41m · PublishedIn this week’s episode, Bob sits down with David Zaslav to learn how the Discovery CEO and President grew a network of just three channels (Discovery, Animal Planet and TLC) to become an international media powerhouse. Learn why David believes brands shouldn’t cater to everyone, how he’s been strategizing for a future when “people can watch anything on any platform,” and what high school tennis taught him about outworking the competition. Plus, why David prefers Shark Week to Puppy Bowl!
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Michael Kassan: “If you can find chaos, there’s going to be opportunity.”
43m · PublishedFew people can charm and foster connections the way MediaLink Founder, Chairman and CEO Michael Kassan does. Learn how Michael changed the media buying business by treating it like a mutual fund; why audio is finding its way into more media mixes these days; and why he thinks more businesses and agencies need to go to therapy before breaking up. Plus, Michael reveals the savviest business advice you might have overlooked on the Hamilton soundtrack!
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman has 91 episodes in total of non- explicit content. Total playtime is 54:15:44. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on May 13th, 2024 04:10.
