Marketing School - Digital Marketing and Online Marketing Tips

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – Moving products out of the eye frames 03:40 – Using a story format 04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co 04:40 – The Wayback Machine 04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test 05:35 – See an increase in traffic after 30 days 06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings 07:15 – Leave us a rating or review! Let us know what you like and what you don’t! 3 Key Points: SEO and CRO go hand in hand. Use stories to get better results. Update your posts to move them higher up in the rankings. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You’ll make the least amount of money from ads 02:00 – Generate an email list 02:15 – You can sell your products through your email list 02:35 – Continually market to those people 02:45 – The concept of courses 03:00 – People making seven figures a year 03:20 – An example with eBooks and courses 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience. 04:25 – Collect leads 04:45 – Take your blog content and create lead pages 04:55 – How to drive traffic to your lead page 05:45 – Monetizing a blog takes time. Think about your value to others first. 06:20 – Don’t push anything until you have a loyal following. 06:50 – Survey your audience to find out what problems they are facing. 07:10 – Work to solve those problems. 08:12 – Get people to commit before you launch your service. 09:00 – See you in tomorrow’s episode! 3 Key Points: Avoid ads at all costs. Generate a following before you push sales. Develop eBooks, courses, and other services that you can promote to people on your email list. Resources Mentioned: ClickBank, Commission Junction, Share A Sale, and Skimlinks – Resources to help you get into affiliate marketing with your blog Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake that people make when they go to a marketing conference is that they don't have a value proposition.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Notes: 00:25 – How to become a better marketer 00:50 – Talking to the highest performers 01:20 – Find what’s working and what’s not 01:38 – Learning through reading 01:45 – Looking for case studies and then trying it out yourself 02:30 – Look for recent studies 03:00 – Where to find these case studies 03:10 – land-book.com, swiped.co, Growth Hacker 04:00 – What Runs Where, Which Test Won 04:30 – Looking for innovative stuff 04:40 – Infographics that are animated 05:30 – Going to social sites to see what’s new and replicating those strategies 06:30 – Having the right mindset 06:40 – Persistence and stubbornness 08:00 – Don’t give up too quickly 08:15 – Look at your data and survey your customers 09:00 – Find out where people are dropping off and why they aren’t buying 09:20 – Quantitative and qualitative data 09:50 – Develop an experimentation process (Brian Balfour’s blog post) 10:50 – Subscribe to get more marketing tactics! 3 Key Points: Connect with high performers to see what’s working for them. Read case studies and model successful marketing strategies. Analyze your data and survey your customers. Resources Mentioned: land-book.com, swiped.co, Growth Hacker, What Runs Where, and Which Test Won – Numerous resources to find marketing case studies and learn what the top marketing campaigns are doing Brian Balfour’s blog post – Tips to develop your experimentation process Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast. Time Stamped Show Notes: 00:25 – How to market a consulting company 00:55 – Blogging to get more traffic 01:28 – Content marketing is the number-one channel for leads 01:40 – In the beginning, you need to generate revenue as quick as possible. 01:50 – Identifying your ideal clients 02:15 – Finding the smaller companies, and showing them how they can improve 03:00 – Sending that info out to multiple employees and their investors 03:50 – Do the things most people aren’t willing to do 04:00 – Using webinars once you have money coming in 04:37 – Creating a tool 05:20 – Associating yourself with the biggest brands 06:25 – Podcasting can lead to business opportunities 07:15 – Using videos to show how you analyze websites 08:15 – Specialization 08:30 – Find a niche for your company 09:15 – See you at our next episode! 3 Key Points: Start with content marketing. Do the things that most people aren’t willing to do so that you can get your foot in the door. Offer free tools and videos to help people see the value that you are providing. Resources Mentioned: N/A Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get more people to open up your email. 00:50 – Don’t just test the subject line 01:05 – The sender name makes a huge impact 02:10 – Use a person’s name or a company name 02:30 – What are good open rates? 02:40 – Look at unique opens. 03:00 – Don’t let your open rates drop under 20% 03:20 – Remove people who aren’t opening your emails for several months 03:40 – Don’t waste money sending emails to people who aren’t interested 04:00 – Maropost and Infusionsoft 04:15 – An email hack 04:25 – Put emojis in your subject line to get people’s attention 05:00 – Lower-cased, casual subject lines 05:50 – Examples of good subject lines 07:00 – Personalized subject lines, using the first name 07:40 – It makes it more relevant 09:10 – Doing something that makes you stand out 09:25 – Watch out for being marked as spam 10:20 – See you tomorrow at our next episode! 3 Key Points: Don’t let your open rate fall below 20%. Look at your subject line as well as the sender name that you use. Make your subject line unique and personal. Resources Mentioned: Maropost and Infusionsoft – programs to use for sending out emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results.  Time Stamped Show Notes: 00:23 – What is a marketing funnel? 00:25 – Google a “marketing funnel” and see Neil’s site at the top 01:00 – Funneling down from 100 to one or two people 01:44 – A marketing funnel is a great way to get people to convert 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you 02:50 – Getting to know your visitors over time 03:10 – Collect emails and educate people to build trust 03:28 – They will be much more likely to say ‘yes’ a month or so later 02:55 – The top of the funnel 04:12 – The middle of the funnel 04:33 – The bottom of the funnel, closing them on an offer 04:49 – The importance of collecting emails 05:02 – Drip is an easy email automation tool 05:20 – Acquired by Leadpages 05:28 – Infusionsoft has more advanced features 05:40 – An example of how the tool is used 06:20 – Tracking what type of emails people open 06:50 – Getting people involved in a free trial 07:25 – Taking them through multiple funnels 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels 09:00 – You don’t have to start out with an advanced method 09:25 – Simple processes when you’re starting out 10:00 – Use software later on to stay organized 11:20 – Keep it simple and make it more complex as it is successful 10:54 – We’ll see you in the next episode! 3 Key Points: A marketing funnel is a strategy to get people to convert. The funnel is divided into three processes, at the top, middle, and bottom of the funnel. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex. Resources Mentioned: Drip, Leadpages, and Infusionsoft: Automated marketing tools Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices