12m ·
Published
04 Aug 10:00
In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy.
Time Stamped Show Notes: 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.”
01:30 – Gary Vaynerchuk
1:50 – “You can control what you want to do with your audience.”
2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers.
02:55 – Cross-promote on different platforms
03:20 – Twitter tools
03:30 – Following tools
04:10 – The growth of Eric’s business and brand
05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book
06:00 – Blogging
06:15 -- How to reach out to be a guest poster on a blog
07:00 – Creating networks and relationships
08:00 – Finding opportunities as a writer
08:40 -- “You just have to start somewhere.”
09:10 – “People will reach out to you.”
09:50 – These are long-term goals.
10:10 – Associating yourself with famous/popular people in your field
11:40 – Subscribe to this podcast on iTunes!
3 Key Points: Your personal brand is more valuable than your corporate brand.
Start building your personal brand by networking and blogging.
Associate yourself with people who are successful in your field and who will make you known.
Resources Mentioned: Social networking sites like Twitter, Facebook, Instagram and Snapchat.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12m ·
Published
03 Aug 10:00
Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy!
Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO
01:29 – Building low-quality links to a brand-new sites
02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on
02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin
02:48 – Back in the day, Neil would do whatever it would take to turn quick buck
04:12 – Don’t think short-term, you need to think LONG term
04:40 – Go whitehat and build for endurance
05:05 – Eric talks blackhat SEO in-depth
06:01 – Take blackhat tactics and use them in a whitehat matter
06:27 – Do not crank low-quality content
07:23 – The Google Panda Penalty
08:19 – a 35% drop in organic traffic
08:30 – Make sure you do a redesign properly or you will get crucified in SEO
09:51 – Content is King—it’s a cliché but true
10:16 – But you NEED backlinks too
10:53 – The two biggest factors to ranking in Google?
Links and Content
3 Key Points: Links and content, links and content, links and content!
Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter.
When it comes to client websites—and websites you care about in general—think long-term and always go whitehat.
Resources Mentioned: The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites.
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11m ·
Published
02 Aug 10:00
Episode 4 Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy!
Time Stamped Show Notes:
00:47 – Neil has lots of experience hiring marketers 01:03 – Never read resumes—they’re bullshit
01:25 – Put wannabe marketers on the hot seat
02:25 – If you don’t have your own website, how can you say you’ve ever marketed?
03:50 – Hire people to add value, not just fill rolls
04:15 – Stand out from the crowd
04:54 – Eric’s first marketing job
05:29 – Deliver work that is above and beyond
05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results
06:22 – The best marketers out there know how to think outside the box
07:45 – Creativity is the key to shining
08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING
09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond?
3 Key Points: If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond?
When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory.
Don’t rely on your resume because resumes are bullshit—find a way to stand out!
Resources Mentioned: N/A
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12m ·
Published
26 Jul 19:36
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!
Show Notes: 00:40 – Neil kicks off the conversation
00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
01:35 – You need at least 6 months to generate quality organic traffic
01:50 – What works on Facebook does NOT work well for organic
02:45 – Google Search Console
05:00 – Nudging keywords up just a little bit can really maximize traffic
06:00 – Look for the low-hanging fruit
06:04 – AHREFS
06:15 – Highlights backlinks, backlinks lost, and links of competitors
07:48 – knowing what your competitors are ranking for is priceless
08:26 – Talking in detail about SEM Rush
08:45 – Can show adverts competitors are running
09:12 – www.crazyegg.com
09:50 – Transparency into how people engage with your website
10:29 – Most people don’t scroll beyond the fold
10:55 – www.hellobar.com
11:31 – Great at generating additional emails
3 Key Points: What works for social doesn’t always work for organic and vice versa.
Gain insight into what your competitors are doing—it will really pay off.
If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.
Resources Mentioned:
www.crazyegg.com – Gain transparency into what visitors are doing on your websites
www.hellobar.com – A tool to maximize email acquisition
AHREFS – Use to gain insight into what competitors are doing
Google Anayltics – Neil’s holy grail of online marketing
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12m ·
Published
26 Jul 19:14
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!
Show Notes:
00:42 – Neil kicks off the conversation
00:55 – Authenticate sign-ups through Facebook or Gmail
01:29 – Eliminate the friction of signing up
01:53 – This ONE trick helped Neil double their sign-up numbers
02:18 – When you’re writing content, what is your goal?
02:43 – Defining the content upgrade
03:30 – Offering content upgrades led to a roughly 10% conversion increase
04:12 – Thrive—a GREAT plugin especially when combined with leadpages
05:25 – Link your content to detailed guides
05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
06:14 – Don’t litter your guides with fluff—be detailed
07:05 – SEM Rush
07:50 – Get the traction first—you need to hit singles before you can hit homeruns
08:19 – Betting the house on YouTube Marketing
08:55 – Snapchat 10B views per day
09:12 – The things that require the most work are the things that have the biggest payoff
09:52 – Translate your content into other languages
3 Key Points:
Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
Go above and beyond—that which requires the most work comes with the biggest rewards.
When you’re creating content, always be cognizant of your end-goal.
Resources Mentioned:
SEM Rush – Tool Eric loves
Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12m ·
Published
21 Jul 19:29
In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing.
Show Notes:
01:36 – Do you want learn about online marketing?—Don’t go to college!
02:22 – College professors don’t have practical, up-to-date, field experience
02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com
02:45 – Read some articles, take what you learn, and apply it to your website
03:19 – Every single online marketer that’s good got started on their own website
03:27 – Learn before you earn
04:01 – Learn to be persistent
04:35 – Small wins add up over time
04:45 – How Neil become Eric’s mentor
05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
07:29 – Be willing to trade knowledge all the time
08:03 – How Eric learns marketing now?—Nuzzel
08:35 – www.Kissmetrics.com
08:55 – Feed.ly and www.jonloomer.com
09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
10:32 – Education is about actionable material
11:15 – Subscribe to this podcast on iTunes!
3 Key Points:
Only read detailed articles or guides—skip the generic overview stuff.
Understand that you have to learn before you earn, and then be persistent with your education.
If you want to get into marketing, start experimenting on your own website.
Resources Mentioned:
www.moz.com – Blog recommended by Neil
www.backlinko.com – Blog recommended by Neil
www.singlegrain.com – Blog recommended by Neil
www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge
Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds
Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices