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Marketing School - Digital Marketing and Online Marketing Tips

by iHeartPodcasts

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Episodes

How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024

14m · Published 26 Jan 12:00

In episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We share anecdotes and insights on how companies are spending significant amounts on creative endeavors, compare the effectiveness of human-generated creatives to AI-generated ones, and delve into the role of creativity in running successful ad campaigns. Additionally, we touch upon the concept of lifetime value (LTV) and explore how companies like Amazon and Google generate revenue by keeping customers engaged and coming back for more. The episode concludes with a discussion on the various marketing and distribution channels mentioned in the book 'Traction' and emphasizes the importance of finding the right channels to reach target audiences.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
(00:35) Anecdote about a company spending on creative
(01:24) Importance of creative in ad campaigns
(02:23) Test results comparing human and AI-generated creatives
(04:18) Benefits of combining human and AI-generated creatives
(04:53) Discussion on the advancements in AI-generated creative
(05:22) Pricing models for creative services
(06:08) Shifting focus from customer acquisition to customer retention
(07:20) The difference between companies that focus on the front end vs. the back end
(08:30) Exploring the lifetime value of customers on Amazon
(09:40) Examples of companies with high customer lifetime value
(09:40) Microsoft's ownership and influence in various companies and products
(10:05) Neil Patel's plan to purchase the Microsoft HoloLens Vision Pro
(10:27) Neil Patel's willingness to buy the Microsoft HoloLens Vision Pro for his assistant
(11:08) Eric Siu's recommendation to use Superhuman for email management
(12:02) Introduction to the 19 possible marketing and distribution channels
(13:03) Leveraging creativity and unique strategies in marketing
(14:25) Importance of adapting to current trends and audience preferences
(14:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

11m · Published 25 Jan 12:00

In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
(01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing
(03:47) Stanley Cups' revenue growth by targeting a new audience
(05:03) Importance of founder involvement in business growth
(06:02) Different scenarios of CEO involvement in large corporations
(07:41) Success of Microsoft's CEO Satya Nadella
(08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia
(09:35) Founder involvement in smaller businesses versus businesses at scale
(09:23) Founder involvement and vision important for small businesses
(10:07) Elon Musk's success with SpaceX and Tesla
(10:32) The Boring Company's lack of success
(10:55) Elon Musk's work ethic of 120 hours per week
(11:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

How Anxiety Almost Ruined My American Dream | Jimmy Zhang

23m · Published 24 Jan 15:00

Jimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He discusses how his immigrant upbringing and struggles with school shaped his path, and how personal growth and self-discovery transformed his life. Jimmy also delves into his unique approach to dating and relationships, sharing unconventional perspectives on finding love and the importance of personal development before committing to a partner. He also talks about his business ventures, including his clothing line and potential future products. Additionally, he discusses the importance of innovation and iteration in content creation. Join Eric Siu as he dives deep into Jimmy's story and explores the lessons he's learned along the way.

Watch the full interview here: https://youtu.be/0feTLHaRNSU

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the interview with YouTuber Jimmy Zhang
(00:40) Discussing anxiety and coping mechanisms
(04:03) Open discussion about porn addiction
(06:11) Jimmy Zhang's immigrant upbringing in New York
(10:16) Jimmy Zhang's talent in editing and the importance of recognizing children's strengths
(11:24) Jimmy Zhang discusses the importance of finding a specialized skill and being genuinely passionate about it.
(13:45) Jimmy Zhang recalls watching a Gary Vee video at 21 that inspired him to take advantage of his window of opportunity.
(20:47) Jimmy Zhang shares that moving to LA has been a net positive for him, citing a better lifestyle and more like-minded individuals.
(21:53) Eric Siu asks Jimmy Zhang about his current circle of friends, mentioning Sneako and other podcasters.
(22:33) Eric Siu and Jimmy Zhang discuss the value of cross-pollinating ideas from different industries.

Leave Some Feedback:

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Did you enjoy this episode?If so, please leave a short review.

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies

15m · Published 23 Jan 12:00

In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies
(00:30) Breakdown of the types of posts with the highest engagement on social media
(01:29) Text-based content performs well as how-to articles and listicles
(02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok
(03:17) Using short-form and long-form videos for content creation and distribution
(04:36) AI-generated CTAs can significantly impact conversion rates
(05:09) Content upgrades as a strategy for increasing opt-in rates
(09:32) Expected opt-in rates for content upgrades
(09:56) Discussion on the evolution of SaaS products for content marketing
(09:51) Sumo Me and Appsumo
(10:17) Decrease in software margins
(11:19) 37 Signals' once payment model
(12:20) AI-generated landing pages
(13:51) Neil Patel's AI content prompt
(14:50) The value of bookmarkable prompts
(15:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter

13m · Published 22 Jan 12:00

In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
(00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
(01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS).
(03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks.
(05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
(07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
(08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
(09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
(10:09) Neil discusses the importance of driving revenue rather than going viral.
(11:29) Eric shares his experience with a post that led to a qualified lead.
(12:42) Neil emphasizes that views aren't everything, quality matters.
(13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
(13:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?

16m · Published 19 Jan 12:00

In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.

Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
(00:30) Example of a company using unconventional marketing strategies
(01:55) Discussing the effectiveness of unconventional marketing tactics
(02:58) The impact of owning a luxury car on business and recruiting
(05:00) The importance of long-tail keywords in SEO
(09:35) Focusing on revenue-generating traffic in SEO campaigns
(10:16) Implementing programmatic SEO for higher conversions
(10:41) How to grow your followers in 2024
(11:11) The importance of consistently creating content on social media platforms
(11:48) The ideal number of posts per day on different social networks
(12:56) Using Twitter as a testing bed for content engagement
(13:35) Growing followers by being interested or doing interesting things
(14:32) The benefits of interviewing influential people for content
(15:35) Treating each YouTube video as a seedling for long-term growth
(16:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy

14m · Published 18 Jan 12:00

In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate higher revenue.

We also highlight that newsletters can be effective for attracting high-net-worth individuals who may become future investors or clients. Furthermore, we delve into the importance of learning from people who have different perspectives and experiences, as well as the role of polarizing marketing in business. We emphasize the need to consider the long-term impact and audience preferences when deciding whether to adopt a polarizing marketing strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy.
(00:23) Successful newsletter businesses: The Hustle, Morning Brew
(01:02) Monetizing newsletters through subscriptions vs. other methods
(02:21) Newsletters are not the most lucrative business model
(03:14) Newsletters can lead to high-value opportunities with investors
(04:18) Focus on monetizing newsletters through other means
(07:08) Benefits of learning from diverse individuals
(08:34) The role of polarizing marketing in business
(09:45) Long-term strategies vs. short-term attention tactics
(10:28) Playing long term games with long term people
(11:05) Apple's strategy of offering multiple product options
(12:49) Pricing strategy of offering small, medium, and large options
(13:50) Economist's test on pricing options
(14:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Your Personal Brand is Boring | Chris Do

20m · Published 17 Jan 15:15

Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.

Watch the full interview here: https://youtu.be/oDJ2VOHgThk

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to personal branding and the significance of authenticity
(01:00) Personal branding's demand for vulnerability and genuine audience connection
(03:05) Sam Evans inspires Chris Do to launch a mastermind
(04:20) Struggles and lessons learned in creating a successful mastermind
(06:26) Different approaches to structuring a mastermind
(07:37) Details about Chris Do's mastermind and its pricing
(07:58) Marketing and recruitment strategies for the mastermind
(08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
(09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
(10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
(12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
(13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
(14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
(17:28) Chris Do discusses his ambition for the mastermind component
(18:18) Chris Do updates on the current state of the business and plans for the future
(20:26) Chris Do shares the reach and engagement on social media platforms

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below
Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition

13m · Published 16 Jan 12:00

In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
(00:19) Joining a podcast network can help grow your podcast
(01:42) Many popular podcasts run ads to boost rankings and revenue
(02:25) Podcasting is becoming more competitive, requiring higher quality content
(03:24) Constantly iterate and improve your content to keep it engaging
(04:45) YouTube has long-term potential, focus on growing the channel
(05:59) Repurpose podcast content into text-based formats for more reach
(06:21) Discussion on audio vs. video podcast consumption
(07:17) Start with video for podcasting and repurpose for other platforms
(08:59) Copying competition can be a successful strategy, but improve upon it
(09:39) Discussion on the importance of building off existing knowledge and ideas
(09:58) Mention of Patrick Campbell's post on competitor research
(10:21) The dumbest piece of business advice
(11:06) Patrick Campbell's competitive intelligence program
(13:10) Patrick Campbell's progression in content creation
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs

17m · Published 15 Jan 12:00

In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation.

The conversation then shifts to the use of AI for quick traffic generation. We share insights on leveraging AI to create comparison articles between companies, particularly for solopreneurs. Highlighting the strategy's effectiveness in driving traffic and conversions, we emphasize the importance of ethical content creation and providing valuable insights to potential customers.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
(00:12) New York Times alleges OpenAI crawled their site for chat GPT's outputs
(00:59) New York Times business model and OpenAI's plagiarism
(02:30) Comparison to Google's content scraping and Apple's approach
(03:19) Apple's secret licensing deals to crawl and distribute content
(05:22) Lawyer's perspective on New York Times as a proprietary data set
(06:36) Using AI for quick traffic generation through comparison articles
(08:42) Programmatic SEO and the effectiveness of AI-assisted content
(09:37) Importance of ethical and honest practices in comparison articles
(09:57) Neil Patel suggests using ethical affiliate marketing strategies.
(10:12) Eric Siu recommends starting a broadcast channel on Instagram for gathering audience feedback.
(11:23) Neil Patel shares his favorite marketing strategy for solopreneurs offering services.
(13:38) Eric Siu explains how creating content on Quora led to a $30,000 contract.
(15:30) Neil Patel discusses a tripwire strategy for product-based companies.
(16:50) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips has 3096 episodes in total of non- explicit content. Total playtime is 424:32:44. The language of the podcast is English. This podcast has been added on February 22nd 2023. It might contain more episodes than the ones shown here. It was last updated on May 4th, 2024 10:12.