Marketing School - Digital Marketing and Online Marketing Tips
by iHeartPodcastsNeil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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Episodes
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
15m · PublishedIn episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
- (01:15) The ROI of AI in sales
- (06:25) Here’s the ideal content length for each social network (you’re not going to like the Facebook data)
- (12:20) What’s wrong with our YouTube channel?
- (16:09) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
27m · PublishedIn this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Introduction and Background
- (02:23) Mission-Oriented Approach and Content Formats
- (07:39) Creating Compelling Content and Holding Audience Attention
- (09:09) Experimentation and Learning from Failure
- (11:30) Collaborating with Influencers and Partnerships
- (14:41) Hiring and Developing Talent
- (29:00) Dealing with Copycats and Protecting Originality
- (37:44) Investing in Up-and-Coming Creators
- (39:11) Unlocking Value and Participation
- (41:06) Balancing Work and Family
- (47:19) Building an Agency for Freedom
- (52:12) The Power of Audience and Distribution
- (58:02) The Importance of Compelling Packaging
- (01:06:29) Asking Hard-Hitting Questions
- (01:09:48) Leveraging Pre-Existing YouTube Audiences
- (01:14:28) The Shift to Long-Form Content
- (01:15:52) The Rise of Creator-Operators
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
16m · PublishedIn episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI
- (01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo
- (07:15) What Google’s new algorithm update tells us about the future of AI content
- (10:57) Stupid Pepsi ad
- (13:21) Why startup building is different with AI
- (17:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
19m · PublishedIn episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today
- (01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue
- (10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing
- (12:45) Why MrBeast is getting even more views today
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
14m · PublishedIn episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
- (01:18) Yellow fever (Why Whole Foods had to sell)
- (5:36) $700m crypto deal
- (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
17m · PublishedIn episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
- (01:14) Andrew Huberman hit piece has reverse effect
- (04:45) Ad Creative is a 12x ROI multiplier?
- (13:25) Flexport’s CEO NYTimes OpEd
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
-
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
18m · PublishedIn episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
- (01:15) Generating Leads on LinkedIn
- (07:42) When should you sell?
- (15:18) Is this the end of Google?
- (19:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
14m · PublishedIn episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
- (01:15) Biggest winners and losers of Google AI Spam Update
- (05:05) Parasite SEO and the May 5th Update
- (07:57) The Impact of AI on Marketing Agencies
- (11:21) AI-Generated Images and Engagement
- (15:53) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
15m · PublishedIn episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
- (01:18) The Impact of Posting Clips on Social Media
- (04:20) The Decline of Movie Theaters
- (05:18) The Importance of Attention and Engagement
- (06:13) Partnering with Influencers for Marketing
- (07:09) Exploring Different Marketing Channels
- (08:06) AI Tools for Gift Giving
- (09:57) The Value of Handwritten Notes
- (11:49) The Effectiveness of Community Acquisitions
- (15:18) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
27m · PublishedPat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.
Watch the full interview here: https://youtu.be/Fcq5V2D-euI
TIME-STAMPED SHOW NOTES:
- (00:00) Today's topic: How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
- (01:53) Introduction and deep pocket monster
- (03:15) Card party events
- (05:42) The fallacy of view chasing
- (08:21) Creating a community experience
- (12:45) Growing the event and world records
- (16:02) The cost and value of events
- (25:37) The power of long-form content
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
Leave Some Feedback:
- What should we talk about next?Please let us know in the comments below
- Did you enjoy this episode?If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips has 3096 episodes in total of non- explicit content. Total playtime is 424:32:44. The language of the podcast is English. This podcast has been added on February 22nd 2023. It might contain more episodes than the ones shown here. It was last updated on May 4th, 2024 10:12.
