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Marketing School - Digital Marketing and Online Marketing Tips

by iHeartPodcasts

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Episodes

Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more

14m · Published 27 Mar 13:00

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
(01:18) Gartner predicts search traffic will drop 26%
(02:42) Alternative platforms and the growth of social networks
(05:23) The limitations of newsletters as standalone businesses
(06:45) The impact of recessions on sponsorships
(08:34) Newsletters as marketing channels
(10:24) The marketing genius of Bitcoin and the demand for crypto newsletters
(11:21) The growth of Bitcoin ETFs and the inflow of assets
(14:02) The success of Bitcoin and the power of a good product
(16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more

15m · Published 26 Mar 13:00

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
(01:18) How much are CEOs actually worth?
(04:59) The cost of LinkedIn services
(06:06) The role of AI in sales development
(08:23) The changing landscape of inbound sales
(11:19) The combination of AI and human touch
(12:42) The importance of taste in content creation
(15:30) Creating impactful stories
(16:25) Expressing personal opinions
(16:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

14m · Published 25 Mar 13:00

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
(01:18) Zapier's traffic jump secret from 1.2 to 6.3M monthly visits
(03:05) Discussion on the conversion rate of traffic from chat GPT-related pages
(03:57) Speculation on the percentage of revenue generated by chat GPT-related pages
(05:41) Neil Patel believes chat GPT-related pages drive less than 5% of revenue
(06:21) Importance of internationalization and cultural adaptation for success
(07:26) Most people are not willing to do the work to achieve certain benefits
(10:05) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.
(10:39) AI's cost-saving potential is a major game changer for companies.
(11:13) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.
(12:21) AI can build an entire customer acquisition system for SMBs.
(13:43) Pay-for-performance marketing agencies will see increased efficiencies with AI.
(14:55) M&A opportunities arise from identifying companies lacking AI efficiencies.
(15:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Being the CEO is the worst job ever

15m · Published 22 Mar 13:00

In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Being the CEO is the worst job ever
(01:18) Elon Musk's sues OpenAI
(05:04) The trade-offs of Tesla cars
(05:57) OpenAI's mission and board of directors
(06:45) Elon Musk's lawsuit and its implications
(09:03) The role of a CEO
(10:00) The vision for the company
(11:40) Managing finances and vision
(14:40) Work-life balance as a CEO
(15:34) The challenges of being a CEO
(16:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more

13m · Published 21 Mar 13:00

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
(01:55) Examples of using GPTs at work.
(07:51) The most valuable media channels.
(09:47) Bringing people to the point of sale.
(10:30) Partnering with influencers for maximum impact.
(14:22) Controlling attention and selling products.
(15:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu

27m · Published 20 Mar 15:00

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.

Watch the full interview here: https://youtu.be/dticDXdRuh8

TIME-STAMPED SHOW NOTES:

(00:00) Wearing the hat: winning the biggest deal
(01:37) Building epic gardening
(05:37) The botanical interests deal
(11:22) How wearing the hat made a difference
(14:14) Getting into gardening
(21:23) YouTube's impact on business
(23:34) Acquiring blogs for growth
(27:52) Structuring a deal

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below
Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

15m · Published 20 Mar 13:00

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
(01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock.
(03:24) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car.
(05:49)Eric and Neil discuss the bankruptcy and downfall of Vice media company.
(09:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation.
(12:40) Eric Siu shares the success of Semrush's SEO strategy.
(16:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads

13m · Published 19 Mar 13:00

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
(00:37) The value of TikTok is estimated to be around $16 billion, but it is believed to be worth closer to $100 billion.
(03:00) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section.
(06:20) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses.
(08:26) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends.
(09:48) Neil Patel and Eric Siu discuss their limited knowledge about Facebook.
(10:01) Eric predicts that this election year will bring about significant changes.
(10:44) Eric shares a tweet about a controversial Advil commercial promoting pain equity.
(12:31) Neil and Eric condemn companies for exploiting woke ideology for profit.
(12:48) They discuss the unethical use of race and systemic racism for marketing purposes.
(12:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast

15m · Published 18 Mar 13:00

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
(00:41) Neil Patel explains TikTok's new feature for keyword insights
(01:23) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search
(02:35) Eric Siu talks about the potential ban of TikTok in the US
(03:12) Neil Patel expresses his belief that TikTok won't disappear completely
(04:22) Eric Siu mentions that all social platforms collect user data
(05:11) Neil Patel shares the story of Target's pregnancy prediction based on purchase patterns
(06:14) Eric Siu discusses the retaliation between the US and China in terms of social platforms
(07:24) Neil Patel predicts that TikTok will not be permanently banned and may be divested
(08:40) Neil Patel introduces the topic of ideal posting frequency for social networks
(12:12) Eric Siu discusses the benefits of being on a big podcast.
(13:28) Eric Siu shares a story about a poker player who bought products after hearing about them on a podcast.
(15:24) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more

13m · Published 15 Mar 13:00

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(00:00) Eric introduces the topic of Retell AI and its potential impact.
(00:45) Eric discusses the features and capabilities of Retell AI's conversational voice API.
(01:28) Eric predicts that agencies can play a role in transforming companies with AI.
(01:58) Neil asks about Retell AI's funding and potential for raising more money.
(02:12) Eric mentions their agency owners group and redirects listeners to their website.
(02:30) Neil shares his experience with a dental appointment and AI technology.
(03:24) Neil explains how the AI software detected a potential issue with his teeth.
(04:13) Neil describes his visit to a specialist recommended by the AI software.
(04:57) Neil expresses frustration over the cost of the specialist appointment.
(06:09) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI.
(06:42) Neil shares his disappointment with the AI technology and the wasted time and money.
(08:39) The conversation shifts to the potential accuracy of AI software in dentistry.
(10:30) Neil Patel shares the expensive cost of glass water and the lack of space in his condo.
(11:48) The hosts acknowledge that marketing plays a role in consumer choices.
(12:32) Eric Siu emphasizes the importance of thinking for oneself and making independent decisions.
(12:59) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next?Please let us know in the comments below

Did you enjoy this episode?If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips has 3096 episodes in total of non- explicit content. Total playtime is 424:32:44. The language of the podcast is English. This podcast has been added on February 22nd 2023. It might contain more episodes than the ones shown here. It was last updated on May 4th, 2024 10:12.