B2B Marketing Insider's Radio Show

A recent Web Video Marketing Council, ReelSEO and Flimp Media report shows that 93% of marketers use video for online marketing. That’s a 12% percent increase year-over-year because B2B organizations are realizing that engaging videos drive traffic and leads. For example, Dell Inc.’s Enterprise Solutions Group’s revenue rose 8% in its recent fiscal quarter largely because of their ramped up video marketing efforts which have generated more than 6.5 million views.
Another organization that’s gaining huge successes with video marketing is Dunn & Bradstreet’s Credibility Corp. –  an extremely well-funded startup led by CEO Jeff Stibel that raised $200 million to buy D&B’s small business-focused assets.  Our guest is Credibility Corp’s Director of Enagement (Dustin Luther) whose social media team is focused on implementing interesting BtoB campaigns such as their award-winning CredibilityLIVE events while also maintaining a credibile social media presence through their blog (Credibility Insights) and on sites like Twitter (@DandB), Facebook (/DandBCredibility) and LinkedIn (Dun & Bradstreet Credibility Corp). He’s also responsible for creating and launching a viral video campaign that won him a BtoB Magazine award!
Listen to this radio show interview with Dustin Luther and uncover his award winning b2b video content marketing strategies.

It’s true. Our B2B Marketing Insider’s Radio Show guest expert (Sander Biehn) helped his company (AT&T) gain $47 million in new business through a blog-centered social sales strategy.
Sander, who held various positions at AT&T including Global Account Manager, Integrated Solution Specialist, Premier Client Director (Sales Manager), and blogger for AT&T’s Networking Exchange will show you how his social sales strategy worked and why.
Listen to this "social selling" interview - then get our guest expert resources at: http://www ,b2bmarketingradioshow.com/resources

Today, software companies such as SAP and Taleo, business information providers such as LexisNexis and consulting firms such as Palladium Group have moved much of their customer interactions to online communities they have built for their customers. While they are still in their early stages, these online communities are providing these enterprises with a competitive advantage: the ability to get much closer and become more valuable to customers every day, around the clock.
That’s why LinkedIn marketing expert Kristina Jaramillo invited Vanessa DiMauro. founder and CEO of Leader Networks – a research and strategy consulting company that helps organizations succeed in social business and B2B online community building – to  join her on the B2B Marketing Insider’s Radio Show. 
Vanessa’s bringing to our guests knowledge and expertise from over 15 years experience in social business leadership positions at Cambridge Technology Partners, Computerworld, Bitstream and TERC.
You’ll learn how  she has founded and ran numerous online communities, and has developed award winning social business strategies for some of the largest and most influential companies in the world.
Listen to this radio show interview with Vanessa DiMauro - then check out our other community building interviews at http://www.b2bmarketingradioshow.com

 LinkedIn's Slideshare evangelist Kevin Fisher shows B2B marketers how they should be using Slideshare for lead generation on this B2B Marketing Radio Show.
You'll learn:
Why a B2B marketer cannot rely solely on whitepapers and blog posts anymore How are organizations using Slideshare for social selling? How Marketo generated 300% more leads using Slideshare How Achievers, an employee engagement software company gained dozens of leads within 1 week after launching their first 5 presentations on Slideshare 5 tips for turning Slideshare into a lead generating machine The mistakes B2B marketers are making when creating their presentations - and marketing them on LinkedIn that are keeping viewers from becoming leads The must-have elements that all successful lead generating presentations have How should we be using visual thinking in our presentations Plus much more
Listen to this episode of B2B Marketing Insider's Radio Show, then grab our guest expert's free resources at: http://b2bmarketingradioshow.com/resources
 

Natascha Thomson – the former Director at SAP who has more than 15 years experience in B2B marketing with a focus on using social media to connect people for business, joins New York Times recognized social media expert Kristina Jaramillo on the B2B Marketing Radio Show.
During This Radio Interview with Natascha Thomson, You Will:
 
Learn about 42 b2b social media rules that will help you create actual, tangible results. Find out how B2B organizations are being inconsistent with their social media efforts Learn the social content creation mistakes organizations are making Listen to a discussion and debate on curation – and learn how to use it most effectively Learn how to leverage your social media channels.  See how to use LinkedIn for business, Twitter for broadcasting, Slideshare for building awareness, YouTube for exploiting videos, Pinterest for getting referrals and branded communities to build meaningful relationships with prospects and influencers. Discover the right way to converse and engage with B2B audiences on social media Get inside look at how both social media experts (Kristina Jaramillo and Natascha Thomson) position themselves as thought leaders on B2B social media networks Understand how to use social media in your complete sales cycle – from building awareness, to generating leads, to retaining customers and building loyalty to driving promotion to enabling your sales team.