Winery Trailblazer

Join us on Winery Trailblazer for today's call with Corrina Wright and Don Oliver from the beautiful Olivers Taranga Vineyard in McLaren Vale, South Australia.
Corrina and Don share more on their vineyard, their wines and how they are successfully using new media marketing to build relationships with their community.
Today the fifth- and sixth-generation descendants of the Oliver family produce ultra-premium age-worthy wines that reflect the unique character of the Taranga Vineyard in McLaren Vale, combining the latest winemaking tools and techniques with the sense of family, history and tradition that comes with over 170 years of local knowledge.
Today's Tasting Tipple - A delicious 2008 Shiraz
What To Do & Use Segment - Tricks On Optimizing Your Facebook Cover and Profile images.

Episode 6 of Winery Trailblazer you'll hear host, Danette Hibberd chat with Kate Giles, Business Development Manager at the beautiful Byrne Vineyards in South Australia
Kate spent several years working in some high profile Western Australian venues which laid the groundwork for her path through the wine industry, and after eight years spent working as venue manager and sommelier, she moved to Sydney to take a role with a wine distribution company. Within a short time frame, Kate stepped into the Key Accounts role, and grew the business through a number of channels and across an area including Sydney and Canberra.

Kate was then poached by another company to set up their wine distribution in Queensland - a role in which she spent three and a half years until the company was taken over. She subsequently set up a wine consultancy, and then moved to South Australia to take the role with Byrne Vineyards. Over the last eighteen months, she has redeveloped the global strategy, built their on-line and social media presence, and redesigned much of the labelling. In addition to this, Kate spends much of her time in the vineyards and winery working with their winemakers.
Kate's knowledge of the wine industry is vast and shares how Byrne Vineyards uses social and new media to expose their brand.
Today's What To Use & Do segment shares an overview of the new marketing avenue of QR Codes, and some tips on how to use QR Codes in your wine business.

Episode 5  – our show highlighting the latest strategies of Digital and new media marketing to bring your winery or business associated in the wine niche, more exposure, more customers and more profits!
Today's episode has our host, Danette Hibberd speaking with David Laity of Goodwill Wine, a business that is dedicated to sourcing the best quality boutique wine from independent wineries across Australia.
The concept for Goodwill Wine is very simple. David sources small quantities of quality, boutique wines and relabels them with bespoke, charity specific labels. He labels these wines in 'realtime' as the orders come in over the internet and then mails that wine to the customer while passing on over 50% of the profits to the Charity of the customer's choice.
Goodwill Wine is an Australian company that has emerged from the tragedy of the Black Saturday fires that swept through Victoria, Australia in February 2009. Its founder, David Laity shares his story on how he founded Goodwill Wine.
Listen as Danette and David discuss marketing trends used by Goodwill Wine, and how Goodwill Wine gives back to great charities of choice in Australia.
More information can be found at Goodwill Wine
What To Do & Use Segment - Danette shares the importance of mobile in today's marketing, and tips you need to be aware of BEFORE you commission your mobile site, and offers a great special to get your mobile optimized site.
 

Winery Trailblazer Episode 4 - Host Danette Hibberd chats with Kim Tyrer of Galafrey Wines in Mt Barker, Western Australia.
Listen as Danette and Kim chat about the benefits of using various social and new media platforms to increase brand awareness and sales for Galafrey Wines.
Host: Danette Hibberd
Guest: Kim Tryer - Galafrey Wines
Tasting Tipple: Galafrey 2008 Riesling
What to Use & Do: 10 Important Mobile Marketing Statistics
This mobile marketing information will help you decide if this marketing strategy would be good for promoting your brand.
Length of episode: Approx. 41 minutes

Today's episode of Winery Trailblazer shares the power of digital and new media strategies for gaining more exposure, more customers and more profits for your winery.
Listen as Danette Hibberd chats with Tina Williams, social marketing extroadinaire on how you can use the various social media and digital platforms to achieve massive results.
The winery industry in Australia and New Zealand can create tremendous engagement with prospective and active clients using these platforms - particularly with a strategic marketing plan in place.
Discover some strategies, tips and pitfalls to avoid when setting up your digital and new media strategies.