We were unable to update this podcast for some time now. As a result, the information shown here might be outdated. If you are the owner of the podcast, you can validate that your RSS feed is available and correct.
It looks like this podcast has ended some time ago. This means that no new episodes have been added some time ago. If you're the host of this podcast, you can check whether your RSS file is reachable for podcast clients.
Youth Marketing Academy
by ArchiveThe show covers insightful stories into the lives of young people and how these findings relate to the field of youth marketing.
Copyright: Copyright Archive
Episodes
Why are youth important to your business?
7m · PublishedDoes going after the youth market mean you have to cut your prices?
Does going after the youth market mean you invest on being at the forefront of marketing trends?
What happens if you just ignore the youth market?
----
This show answers these questions and more.
To get a more detailed look of the content, visit http://www.mobileyouth.org
Can you afford the rising cost of youth attention?
6m · PublishedThe high cost of youth attention continues to rise and brands addicted to Paid Media are scrambling to find away to keep product demand high after the product launch. Ghani Kunto discusses alternatives to Paid Media and what it means for brands like Nokia and Microsoft.
How can companies like Nokia and RIM stage a comeback?
5m · PublishedMobile operators would certainly welcome a different OS in the market, but as Nokia has seen with its launch of Lumia 900, staging a comeback is not as simple as coming up with a "killer product." With RIM putting its hopes up with the coming BlackBerry 10, it's only appropriate to ask this question: How can companies like Nokia and RIM stage a comeback?
Ghani Kunto plucks out the key lesson in brand turnaround stories like Converse, Ford, Apple and Nintendo
Branding and Fans
6m · PublishedThe role of brands have changed in today's context of youth marketing. Ghani Kunto talks about the role of Fans in branding today and how companies can tap into their Fans.
What do women want from brands?
5m · PublishedGhani tackles another question frequently asked by clients: What do women want? It's not pink products, is it?
Topics: Pink, women, marketing, branding, youth, content vs context, Honda, Nokia, Bic, Lego
Youth Marketing Academy has 5 episodes in total of non- explicit content. Total playtime is 30:53. The language of the podcast is English. This podcast has been added on November 21st 2022. It might contain more episodes than the ones shown here. It was last updated on July 12th, 2023 17:47.
