Content Marketing 360

As content marketing continues to evolve, how content works within search engines does as well. One of the top websites to get the latest on search, SEO, links and more is Moz.com. This episode of Content Marketing 360, host Pamela Muldoon goes directly to the source of this site with guest, and Wizard of Moz, Rand Fishkin.  Rand offers us a candid and open conversation to share his insights on how content marketing and SEO are currently working together and what to be aware of as you create content for your audience on the web. Guest blogging, content fatigue and where content is moving is all a part of this amazing conversation.  Rand also dives into the marketing technology conversation, Moz’s place in this space and the constant need to keep improving.  Wisdom, sincerity, and an honest point of view from Rand Fishkin, Moz. You will not want to miss this one! 

The consumer of content takes in information on various platforms and technologies. As content creators, it is our job to not only be aware of these multiple choices, but to also deliver content that works on each platform and then subsequently engages as well. No easy task. This episode of Content Marketing 360, host Pamela Muldoon talks with content marketing consultant and soon-to-be author, Barry Feldman, Feldman Creative. Barry will share the ideas, insights and how-to’s on creating successful content coming from his future book Kiss My Glass. The glass that Barry refers to are the multiple versions of technology and the kiss, of course, is the intimacy by which we hope to pull in our audience.  Barry shares how the art of writing is key to this future of content marketing and discusses the importance of developing a brand voice; one that resonates but also is specific and with a solid point of view. Content creation is not easy. Building an audience takes time. If you are looking to improve both of these areas, then this episode is a must-listen!

Transparency, authenticity, engagement. These new buzzwords in marketing have been a bit overused in the past few years, perhaps even losing some of their important meaning in the process.  What does it really mean to be transparent; to be authentic as a business and brand? This episode of Content Marketing 360, host Pamela Muldoon talks with Debbie Williams, co-founder of SPROUT Content and co-author of Brands In Glass Houses: How To Embrace Transparency and Grow Your Business Through Content Marketing. Debbie will define not only what is a brand story, but walk us through a simple, yet effective process on how to develop one for your business. She will discuss the importance of moving away from the old-fashioned features and benefits conversation and how to begin sharing a story about your brand, business and culture. Debbie also tackles the fear factor of transparency and how brands can best handle feedback, both positive and negative, along their brand story journey. Learn how to use your company’s best storytellers, your employees, to share your brand story by allowing them to become your brand advocates. The consumer is seeking to make a deeper connection with brands in today’s marketing and your brand has a great story to tell.  This episode will help you craft your story to share with your consumers.

Just two years ago content marketing as a definition was still new and in the beginning stages of it’s evolution. Fast forward to present day, and it’s now a common term marketers of all kinds integrating this into their marketing plans. This episode of Content Marketing 360, host Pamela Muldoon talks with Michael Gerard, Chief Marketing Officer for Curata. Michael breaks down their 2013 Content Marketing Survey; who was surveyed, the end objective and some of the results gleaned from their process. Learn some of the priorities and challenges facing content marketing professionals today as they navigate their content marketing jungle. Michael shares some of the technology challenges and opportunities in content marketing and defines what they call the content mix. If you are in content marketing, you know it’s an exciting time. This episode will help you better understand your place int this exciting industry and how to navigate towards success! 

The art of the list. It’s a content structure that gets attention, drives SEO and is easy to share.  Nick Kellet understands this.  He is the co-founder of List.ly, an online platform that is dedicated to the art of the list and it’s ability to connect community. Nick joins host, Pamela Muldoon on this episode of Content Marketing 360 to talk about lists, their psychology and our ability to gravitate towards them. Even if you hate them, you cannot deny that lists work. Nick will share how a platform such as List.ly can help you build interesting lists, connect with other thought leaders, and drive traffic to your website. Win-Win-Win! Nick will also dive into his fascination with Twitter chats and why he is such a high level participant in so many.  Tune in for a fun, insightful and wickedly honest conversation that will get you to love lists again…and bring joy to your community building!