Biznik Live

With the current economy as it is, the knowledge in these books is even more relevant than ever -come join the conversation with Dan and ask your own questions in the chat room (or in twitter with tag #bizniklive) during the 2nd 15 minutes of the show.
About A Whole New Mind
Lawyers. Accountants. Computer programmers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.
About Dan Pink
Daniel H. Pink is the author of a trio of provocative, best-selling books on the changing world of work.
His newest work is The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, the first American business book in the Japanese comic format known as manga. (In 2007, he won a Japan Society Media Fellowship that took him to Tokyo to study the manga industry.) Before that, he wrote A Whole New Mind: Why Right-Brainers Will Rul

About Wired to Care
WHAT’S THE CRITICAL difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years?
In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people.
About Pete Mortenson
Pete Mortensen is the communications lead for Jump Associates. Pete has a particular talent for articulating and expressing social, design and business questions in surprising forms. A journalist by training, he has written for and edited numerous monthly, weekly and daily publications, including Spin Magazine,

Throwing Sheep in the Boardroom is the first comprehensive book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution.
Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. This book examines the powerful forces driving this social e-revolution. It also describes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. As the book’s subtitle states, Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.
About Matthew Fraser
Matthew Fraser, PhD, is a Senior Research Fellow at INSEAD and lecturer at the Institut d’Etudes Politiques de Paris. He completed gradu

Hello and thanks for checking out Biznik Live! We've got an exciting lineup of guests to start off 2009. First off the bat is social media superstar Guy Kawasaki and we'll be talking with him about his new book "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition". Come back each wednesday this month to hear more from Daniel Pink (Jan 28th) and Barry Libert (Jan 21th).
About Guy Kawasaki
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine.Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, andThe Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
About 'Reality Check'
If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make sense, it’s time for a reality check.Reality Check is a compilation of Guy’s best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.
This is a mere sampling of the book’s topics:
How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask
“Buy two copies of this book. One to rip pages out of, mark up, copy, and tack on the w

About "The Knack: How Street-Smart Entrepeneurs Learn to Handle Whatever Comes Up"
People starting out in business tend to seek step-by-step formulas or specific rules for success, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges and show readers how to apply "the knack" to their own businesses.
About Norm Brodsky
NORM BRODSKY had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.
With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.
A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation.
In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around t

You've all heard of "Rich Dad, Poor Dad" author Rich Kiyosaki, but did you know about Kiyosaki's upcoming book "Rich Brother, Poor Sister"? Join us for this exclusive interview as we find out about Robert Kiyosaki's fascinating upcoming book, hear his advice to entrepreneurs during these uncertain economic times, and hear his answers to questions from our listeners -like you!
About "Rich Dad, Poor Dad"
Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time.
About "Rich Brother, Rich Sister"
Two lives, together, then apart, then together again, as a brother and a sister discover the riches of life. Rich Brother, Rich Sister combines the inspirational true life stories of Robert Kiyosaki and his sister Emi into one book that will reaffirm your belief in the power of purpose, the importance of action, and the ability to overcome all obstacles in a quest for wealth, both financial and spiritual.
About Robert Kiyosaki
Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has virtually single-handedly challenged and changed the way tens of millions, around the world think about money.
In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term and diversify - is 'bad' (both obsolete and flawed) advice, Robe

What makes people act irrationally? In a timely but thin collection of anecdotes and empirical research, the Brafman brothers—Ari (The Starfish and the Spider), a business expert, and Rom, a psychologist—look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn't working.
Come join us for our seventh Biznik Live interview with nationally recognized authors as we help you discover how to make your business more successful.
Author Bio
When he is not writing, Ori lectures internationally in front of Fortune 500, government, and military audiences. He is also continuing his lifelong commitment to helping nonprofit causes by serving on the boards of A Home Within and The Plexus Institute. Ori also enjoys facilitating interpersonal dynamics groups for business leaders. He holds an MBA from Stanford Graduate School of Business.

Liz Lynch's Biznik Profile
Liz Lynch is author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2009) and a sought-after speaker who brings a practical and insightful perspective to networking that has connected with a global audience. Her printed and audio products have sold on six continents, she’s been invited to speak at conferences and organizations around the world, and her writings have been translated into multiple languages.
Liz is also founder of the Center for Networking Excellence, a company that develops products, programs and seminars to help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking. Her bottom-line approach grew from her experience in corporate America working at some of the top firms in their industries—Goldman Sachs, Disney, Booz Allen & Hamilton, and Time Warner—to hone her strategic, analytical and financial expertise. Liz holds an engineering degree from the University of California, Berkeley and an MBA from Stanford University.
About SMART NETWORKING
Smart Networking is a fresh spin on building relationships from a top networking strategist. The book is a must-have for anyone who networks -- consultants, salespeople, and entrepreneurs. This ready-to-use guide from networking expert Liz Lynch is packed with need-to-know tricks of the trade to get results 24/7. Step by step, she shows how to integrate face-to-face techniques with a strong online presence and low cost marketing tools such as blogs, ezines, and social media to make networking easier, automatic, and global.
Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This association develops products, programs, and seminars that help entrepreneurs and professionals

Chris DeWolfe, CEO of Myspace said of Gerzema's book, “This book thoroughly explains how the forces of social media and consumer power are reshaping the meaning and value of brands.”
Join us for a conversation with John and find out what is happening to the future of brands...
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.

For our final Biznik Live interview in the series "Surviving & Thriving Amidst Economic Uncertainty", I'll be interviewing Van Jones, author of the hot and crucially important book 'The Green Collar Economy'. Please join us in the 2nd half of the show by calling or text-chatting in your questions.
"You couldn't create a better advocate for the green-collar movement than Van Jones."-Bryan Walsh, Time Magazine
"More than any other single figure, [Van Jones] has ushered the phrase 'green-collar jobs' into the political lexicon -- and economic reality." - Linda Baker, FastCompany.com
Van Jones is founding president of Green For All and a senior fellow with the Center for American Progress. He is also the author of The Green Collar Economy (Harper One 2008), which is e